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The Cambridge Group
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At a Glance

Uppers

“Really cool consumer-facing clients; interesting areas of focus.”

“Flexible schedule and lack of travel.”

“The people are amazing, the leaders are inspiring.”

Downers

“Less name recognition outside of the industry.”

“Promotion and compensation.”

“Small firm, limited diversity in the type of work…”

The Buzz

“Strong reputation.”

“Marketing experts…”

“Niche but good.”

About The Cambridge Group

If the consultants at The Cambridge Group were your Economics 101 professor, you would not have learned supply and demand, but rather demand and supply. The simple belief that demand should be placed before supply is the principle that differentiates TCG from other consulting firms. The firm's expertise lies in identifying profitable new demand opportunities, optimizing portfolios of products or services, driving innovation, reinventing categories, enhancing brand equity and optimizing pricing. For all these areas, demand is the focus of TCG's services.

The firm unleashes its demand-side expertise onto clients in the consumer packaged goods, financial services, media, retail, and telecommunications industries. Some of the world's most successful brands have benefitted from TCG's recommendations, including Allstate, Anheuser Busch, Facebook, Hershey and Best Buy.

Capital ideas

While the firm's demand strategy is straightforward on paper, gathering and analyzing the data necessary to grow a client's business is a rather difficult task. In order to handle this, TCG relies on its intellectual capital, which is designed and implemented by its consultants. Among the intellectual capital at the firm's disposal is Demand Landscape and Palate Maps, which identify and quantify emerging and latent demand in the marketplace. The firm also utilizes the Safari research method, whereby senior consultants and creative teams determine ways to optimize innovation and positioning by analyzing products and services with priority customers.

 

In the News

April 2019

Forbes Magazine Names The Cambridge Group to America’s Best Management Consulting Firms List

The Cambridge Group today announced that the firm has been named to Forbes magazine’s list of America’s Best Management Consulting Firms. According to Forbes, only 216 firms made the list out of a universe of 708,000 firms.

TCG received recognition from Forbes in five areas:

Consumer Goods & Retail (Top 12 ranking)

Innovation & Growth (Top 12 ranking)

Marketing, Brand and Pricing (Top 12 ranking)

Data Analytics & Big Data

Strategy

“Being recognized in this way by our clients and our peers is a great achievement and is a testament to the amazing work that our teams do in partnership with our clients to drive their business results,” said Chris Fosdick, Managing Partner.

Managing Partner Jim Eckels noted, “we’re particularly proud to be named one of the top 12 consultants in several of our focus sectors, delivering a similar level of industry impact as a set of firms that are literally hundreds of times our size.”

March 2019

Management Team Acquires The Cambridge Group

The Cambridge Group (TCG) announced today that the TCG management team, led by Managing Partners Jim Eckels and Chris Fosdick, has acquired the firm from the Nielsen Company.  The firm will do business as The Cambridge Group, LLC, an independent company.

Cambridge will continue to maintain a close working relationship with Nielsen as a Nielsen Connected Partner.

“We’re excited to start this new chapter of The Cambridge Group. We believe our razor sharp focus on growth has never been more relevant than it is today. As companies begin to see the limitations of cost cutting alone, growth is at the top of everyone’s agenda,” said Jim Eckels, Managing Partner.

Managing Partner Chris Fosdick added, “we look forward to accelerating our investment in intellectual capital and capabilities. Our growth strategy frameworks, coupled with Nielsen data and analytics, provide a powerful combination for our clients.”

May 2019

The Cambridge Group Named One of the Best Consulting Firms to Work For

The Cambridge Group today announced that the firm has been recognized by Ivy Exec as one of the Best Consulting Firms to Work For.

Overall, TCG was ranked 6th among Boutique Consulting Firms.  Further, TCG received “Top 10” rankings among consulting firms of all sizes in four categories:

Culture (#5 ranking)

Prestige (#6 ranking)

Leadership (#6 ranking)

Work Quality (#7 ranking)

Managing Partner, Jim Eckels said, “The ‘Each of Us and All of Us’ culture has been an important part of The Cambridge Group since 1975.  We are excited to see our firm culture recognized in this way.”

Chris Fosdick, Managing Partner, added, “While the ranking is great, we’re even more excited about what our people had to say about being part of the TCG family.”

June 2019

The Cambridge Group Welcomes Back Senior Partner, Jason Green

The Cambridge Group today announced that former TCG CEO Jason Green has rejoined the firm as a Senior Partner. “As a proven leader and longtime colleague, Jason can plug in immediately to serve our great clients and help chart the next growth horizon for The Cambridge Group,” noted Jim Eckels, Managing Partner.

Jason adds nearly 30 years of consulting experience to the firm’s leadership team. “It’s a special opportunity to have things come full circle like this, bringing back a good friend and partner who instantly enhances our capabilities and culture,” added Managing Partner, Chris Fosdick.

Jason was a Partner at TCG for more than 20 years, including serving as the firm’s CEO. He has worked with senior management teams at companies across industries and global markets to create and sustain profitable growth in their businesses, and has written extensively on the topic of growth strategy, including co-authoring the book “Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors” (Wiley, 2018).  

Summer 2019

TCG Celebrates 40 Years

Former and current clients of The Cambridge Group comment on how working with TCG has impacted their careers and tip their hats to the firm as it celebrates its 40th anniversary.

The Cambridge Group

200 W. Jackson Blvd.
Suite 2600
Chicago, IL 60606-5058
Phone: (312) 425-3600

Stats

Employer Type: Private
CEO's: Jim Eckels & Chris Fosdick
Founder: Rick Kash
2019 Employees (All Locations): 60

Major Office Locations

Chicago, IL (HQ)

Major Departments & Practices

Global Growth Strategy
Brand & Positioning Strategy
Business Model Reinvention
Go to Market Optimization
Innovation & Concept Development
Market or Category Entry Strategy
M&A Strategy
Big Data & Analytics
Pricing Strategy
Digital Strategy
Demand-led Cost Optimization