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At a Glance


“Transparency, inclusivity, opportunities for rapid development, general goodwill between colleagues.”

“Entrepreneurial vibe and people, challenging questions from clients, intellectually stimulating.”

“Project types, the people, pay.”


“The hours.”

“Less recognition in the US.”

The Buzz

“Elite boutique.”

“Small, strategy, rebuilding.”

“Good in Europe.”

About OC&C Strategy Consultants

Focusing on strategic analysis, OC&C Strategy Consultants breaks the concept of strategy consulting down into six organizational areas: group strategy, business unit/divisional strategy, product/market/channel strategy, transaction support, strategy realization, and organization & change. The firm focuses on answering strategic questions facing clients from first principles. And based on market, customer, and competitor realities, rather than operational status quo and constraints. That's a strategy, the firm says, that ensures clients benefit from truly custom-built solutions, rather than off-the-shelf methodologies.

Although OC&C doesn't publicize its client list, it does claim to work not only with major corporations, but also with Mid-sized companies that need strategic help in rapidly changing industries. Its industries include industrial products and services, consumer goods, infrastructure, leisure, luxury, media, private equity, retail, technology, telecommunications, and transportation.

Expanding the footprint

Chris Outram founded OC&C in London in 1987. After several years at other prestigious consulting firms, Outram and a colleague were tired of their employers’ overwhelming devotion to operational issues while neglecting strategic analysis. So they decided it would be "more fun and more challenging" to start their own firm.

While founded in Europe, with its early offices in the UK, Germany and France, OC&C has successfully expanded its footprint in core strategic markets to enable it to serve clients on a global scale. In addition to maintaining its presence in these markets, it has also leveraged its European market position in its core sectors to the US, Asia, and beyond—trading from offices in New York, Boston, Shanghai and Hong Kong. Most recently, OC&C has added to its European footprint with the incorporation of Long Term Partners into its integrated network of offices to become OC&C Italy.

Specialized generalists

OC&C takes particular pride in its expertise in consumer goods. Within this area, it offers insights and provides solutions in three key sections: growth stakes, profitability issues and category management. Retail has also long been an OC&C focus. The firm claims to have been one of the original advocates for the importance of emerging value offers, private label goods and battling category killers.

The firm has made a significant effort to advise technology companies and media outlets since its founding. It offers strategy reviews, transformational performance improvement, profitable use of the digital arena, and go-to-market strategies for new services and products. Several major media outlets have looked to the firm for analysis of their own industry, concerning subjects ranging from the lack of social media regulation being blamed for the rise of “fake news” to the decline of magazine readership in the face of internet competition.

OC&C also supports world-renown private equity firms in such areas as potential investment scoping, vendor and buyer due diligence, and post-acquisition strategy.

Strategizing a better world

OC&C dedicates considerable time and effort into charity and pro-bono work, as part of its ESG commitments. Local offices fundraise and take part in charitable giving activities, for causes such as homelessness, health, and diversity. However, the majority of the firm's philanthropic work is done through offering strategy services pro-bono to charities themselves to help them "achieve a step-change in performance." They have worked with more than 30 charities and not-for-profit organisations in the last decade, running around 3-5 strategic support pro bono projects per year and other non-project based initiatives (eg. hackathons, mentoring), including for organisations such as Impetus PEF (who focus on young people from disadvantaged backgrounds), the Youth Endowment Fund (tackling knife crime) and the NSPCC UK (child protection).

Recently, the firm has worked with The Access Project, an education charity that helps young people from disadvantage backgrounds secure places at high ranking colleges. OC&C advised on how The Access Project could tap into outreach funds, to ensure they are committed to widening participation.  The involvement has significantly expanded The Access Project reach and deepened its impact resulting in 85% students who applied to their chosen college receiving a place from a previous figure of 33%.

COVID-19 Update

The disruption wrought by Covid-19 has only reinforced the strength of our model, with clients more in need than ever of fundamental strategic thinking to help them navigate the dramatic changes and new opportunities this disruption has created.

In the News

19 Nov, 2020

OC&C Elects Will Hayllar as Global Managing Partner

OC&C Strategy Consultants announces Will Hayllar as its new Global Managing Partner…

Will joined OC&C in 2000 and has most recently held the position as UK Managing Partner, and prior to this led the international Consumer Goods practice. He has been elected as the Global Managing Partner by the Partnership, and takes up the role with immediate effect. Will will lead OC&C’s continued growth as the leading global strategy boutique.

Will Hayllar said: “At a time when others are diversifying we find that our strategy focused model is increasingly differentiated as a proposition for clients who need high quality strategic solutions founded on robust analysis. It’s equally differentiated for talent seeking a home that is focused on strategic work which provides such stimulation and development and where they can be part of continuing to build a truly special firm.”

24 Sept, 2020

OC&C advises Adevinta on its acquisition of eBay Classifieds Group

OC&C are pleased to congratulate Adevinta on their recently announced acquisition of eBay Classifieds Group. The transaction will make Adevinta the leading online classified company globally, with a strong portfolio of brands in key markets, Europe and beyond. The combined entity will allow Adevinta to deploy real technical and operational synergies, thus setting them up for continued success.

OC&C are proud to have been part of Adevinta and Schibsted's strategic journey during this significant transaction, building on a long-standing relationship with the businesses. We bring both breadth and depth of insight on the global classifieds landscape as well as our experience working with investors on complex transactions. This deal marks another signature transaction in the online platforms and classified marketplaces and consolidates our position as the leading global advisor in this space.

22 Sept, 2020

Ready for the storm: The world’s FMCG giants are ideally positioned to thrive in the ‘new normal’

Covid-19 has driven huge changes across the consumer goods industry; with major channel shifts from offline to online and out of home to in-home, in the relative appeal of different categories and brands to address changed consumer need-states, in the resilience sought within supply chains, in the importance of balance sheet strength, and in thousands of operational details to enable the industry to successfully function through different stages of lockdown.

OC&Cs latest annual study of the Global 50 FMCG giants shows that whilst these changes pose many challenges they also create opportunities and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow.

26 March, 2020

OC&C Strategy Consultants names by Forbes as one of America’s Best Management Consulting Firms 2020

OC&C Strategy Consultants was named as one of America’s best management consulting firms in 2020.

The annual listing compiled by Statista and published by Forbes Media, lists the best US management consultancies. The selection was based on feedback from 7,500 management consultants as well as 1,000 executives who used their services within the past year.

The recognition comes on the heels of The Financial Times including OC&C Strategy Consulting in its UK’s Leading Management Consultants 2020 for the third consecutive year.

Yahoo!Finance: 21 Nov, 2019

Target & Walmart's move to same-day food delivery is 'very important'

As Target and Walmart dive into same-day food delivery, fashion retailers like Macy's continue to struggle. Coye Nokes, OC&C Strategy Consultants Partner joins Yahoo Finance's On The Move to discuss the latest retail earnings.

Forbes: 9 Dec, 2019

Why Aren’t U.S. Consumers Embracing EVs and Hybrids?

Automakers worldwide are ramping up to produce a coming fleet of electric and gas/electric hybrid vehicles, but the question in the U.S. remains whether they will ever become mainstream vehicles. Consumers here remain far more wary of the electrified rides than their counterparts in other industrialized nations. That’s according to OC&Cs latest report Life in the fast lane: Global Automotive Disruption Speedometer 2019 which surveyed  10,000 respondents across five countries – the U.S., China, France, Germany, and the U.K.


OC&C Strategy Consultants

250 West 55th Street
15th Floor
New York, NY 10019

Firm Stats

Employer Type: Private
Worldwide Managing Partner: Will Hayllar
2020 Employees (All Locations): 500

Major Office Locations

11 offices worldwide:
New York
Belo Horizonte
Hong Kong
Sao Paulo

Major Departments & Practices

Business Unit/Divisional Strategy

Group Strategy

Organization & Change

Product/Market/Channel Strategy

Strategy Realization

Transaction Support