Case 1: Bicycle company wants to create new high-end bike. Good idea or not? (straight forward profitability case)
Case 2: Foreign bean manufacturer wants to ship overseas. Will they break even? (questions on product line, shipping costs, tariffs implications)
Case 3: Healthcare company wants to introduce new drug, good idea or not? (mostly market sizing, partner deviated from case after market sizing and didn't really finish the case)
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