A typical day for a marketing specialist may consist of brainstorming sessions with the firm’s partners to discuss a new marketing campaign and the launch of a new blog, phone conversations with members of the media to tout one of the firm’s portfolio companies, several hours of writing press releases and editing copy for the firm’s Web site, and after-hours dinners with well-known industry bloggers or reporters. Approximately 40 percent of advertising managers worked more than 40 hours per week in 2014, according to the U.S. Department of Labor.
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