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It is no exaggeration to say that the telephone has become an indispensable part of our daily lives. The speed of communicating by phone and the ability to reach the exact people with whom we want to speak have drastically changed the way business has been conducted over the past hundred years.

Since World War II, many companies have turned to marketing in order to expand business. Marketing involves finding the most likely customers for a product or service and then targeting those customers for sales, investment, or other business activity. A popular form of marketing is telemarketing, or the use of phone calls to sell a product or service, to find out about potential customers, to stay in touch with current customers, or to provide consumers with the most current information on new products and services. Telemarketing allows callers direct contact with potential customers.