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Sports Publicists

Overview

There are two types of public relations specialists who work as sports publicists: those who work for professional and amateur teams and those who work for individual professional athletes. Sports team publicists handle the daily press operations for the organization. They handle the media relations, set up interviews with players, ensure that the correct information is distributed to the press, and write press releases and social media posts. Individual sports publicists, who work for individual players, try to enhance their client's image by casting them in a positive light via various media outlets. Sports publicists are sometimes called sports information directors, press agents, public relations (PR) directors, public relations specialists, marketing directors, or directors of communication.

Salary Range

$25,000 to $100,000+

Minimum Education Level

Bachelor's Degree

Certification/License

Recommended

Outlook

About as Fast as the Average
Personality Traits

Organized

Outgoing

Realistic

Career Ladder
Publicist, Major-League Team

Publicist, Minor-League Team

Assistant Publicist

Intern