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Search Engine Optimization Specialists

Overview
Search Engine Optimization Specialist—Career Q&A: Professional Advice and Insight

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Companies rely on search engine optimization (SEO) specialists to help ensure that their Web sites rank high in search results. Search engine optimization specialists identify and implement search engine keywords, tags, social media profiles, or site maps, as well as use HTML coding to improve the company’s ranking. They work with Internet consultants, content writers, developers, and designers to improve the ranking of their company’s site or sites. SEO specialists are also known as search engine marketers and search marketing analysts.

Salary Range

$25,000 to $100,000

Minimum Education Level

Bachelor's Degree

Certification/License

Recommended

Outlook

Faster than the Average
Personality Traits

Curious

Hands On

Technical

Career Ladder
Search Engine Optimization Manager/Executive or Search Marketing Consulting Firm Owner

Search Engine Optimization Specialist

Search Marketing Intern or Entry-Level Worker

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