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Publicists earn anywhere from $20,000 to more than $250,000 per year. Those just starting out might earn less, while those with proven track records command higher salaries. According to the Department of Labor, publicists had median annual salaries of $56,770 in May of 2015. Salaries ranged from $31,690 to $110,080. Publicists who work for high-profile individuals can earn higher salaries.

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