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Public Relations Specialists

Overview
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Public relations (PR) specialists develop and maintain programs that present a favorable public image for an individual or organization. They provide information to the target audience (generally, the public at large) about the client, its goals and accomplishments, and any further plans or projects that may be of public interest.

PR specialists may be employed by corporations, government agencies, nonprofit organizations, or almost any type of organization. Many PR specialists hold positions in public relations consulting firms or work for advertising agencies. There are approximately 240,700 public relations specialists in the United States.

Salary Range

$25,000 to $100,000+

Minimum Education Level

Bachelor's Degree

Certification/License

Recommended

Outlook

About as Fast as the Average
Personality Traits

Organized

Outgoing

Problem-Solving

Career Ladder
Consultant or PR Firm Owner

Director of Public Relations

Public Relations Manager

Public Relations Specialist

Public Relations Research Assistant or Trainee

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