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Public Relations Managers


Overview

Introduction

Public relations managers are responsible for influencing the public's image and recognition of their client, be it a large corporation, a service, or an individual. This is done through a carefully set plan of public appearances, public relations campaigns, press releases, surveys, and other scheduled events. Public relations managers, especially at large corporations, oversee the work of many staff members such as public relations specialists, researchers, designers, and administrators. There are approximately 79,160 public relati...

Quick Facts


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Median Salary

$116,180

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Employment Prospects

Fair

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Minimum Education Level

Bachelor's Degree


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Experience

Several years required


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Skills

Business Management
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Personality Traits

Organized
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Earnings

Public relations managers had median annual earnings of $116,180 in May 2019, according to the U.S. Department of Labor. Salaries ranged from less than $64,790 to $208,000 or more annually. However, many factors may affect salary, such as the size and industry of a business, its location, and the overall size of the public relations department. The department reports the following mean salaries...

Work Environment

Public relations managers, especially those employed by large corporations, may have their own spacious office, or simply a desk in a cubicle, if at a smaller firm. Some high-level managers may enjoy benefits such as a company car, expense accounts, or access to free merchandise or services from different vendors.

The daily pace of a public relations office is usually busy and exciting, ...

Outlook

Employment for public relations managers is expected to grow faster than the average for all occupations through 2028, according to the U.S. Department of Labor. The high level of competition between certain businesses, especially those specializing in products and services, will create a demand for seasoned public relations specialists and managers to promote their companies as better than the...