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Public Opinion Researchers

Outlook

Employment of survey research workers is expected to grow faster than the average for all careers through 2024, according to the U.S. Department of Labor. The increasingly competitive economy means that businesses will need to be more efficient and effective in their use of advertising funds, and will need survey researchers to help in this arena. Also, public policy groups and all levels of government are hiring more survey researchers to help identify a variety of issues. Job opportunities should be ample for those trained in public opinion research, particularly those with graduate degrees in market or survey research, statistics, or the social sciences. Those who specialize in marketing, mathematics, and statistics will have the best opportunities. Marketing research firms, financial services organizations, health care institutions, advertising firms, and insurance firms are potential employers.

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