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Product Analysts

Outlook

Product analysts will continue to find good employment opportunities in the years to come. Companies will seek out their expertise in research and analysis to improve their products and maintain and increase their customer base. According to the Department of Labor, market research analysts, whose work overlaps that of product analysts in some areas, will have much faster than average employment growth through 2026. Today's global marketplace has increased the competition among companies for sales and customers. Companies want to better understand their existing customers, their behaviors, purchasing trends, and product preferences, in order to meet their needs. Companies are also always aiming to develop new products and reach potential customers. These and other needs are why product analysts will continue to be in demand. Those with a strong background in statistical and data analysis, knowledge of software programs such as Oracle PeopleSoft and Microsoft Office Suite, and several years of work experience will have the best chances of finding work.

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