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Online Reputation Managers

Unions and Associations

Online reputation managers do not belong to unions, but some join the Public Relations Society of America, SEMPO, and other organizations. The PRSA offers an associate membership category for those who’ve been in the field for three years or less and a Corporate Communications professional interest section, publishes The Public Relations Strategist and Public Relations Tactics, and offers continuing education classes that focus on public relations and reputation management. The Digital Analytics Association is a membership organization for search engine marketing firms and consultants, in-house marketing professionals, Web developers, and advertising agencies. It offers a membership category for college students and hosts a variety of online and in-person networking events and conferences. 

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