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Media Planners and Buyers

Outlook

The employment outlook for media planners and buyers, like the outlook for the advertising industry itself, depends on the general health of the economy. When the economy thrives, companies produce an increasing number of goods and seek to promote them via television, radio, the Internet, newspapers, magazines, and various other media. The U.S. Department of Labor predicts that employment for advertising sales agents will decline through 2024.

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