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Market Research Analysts

Overview
Market Research Analyst—Career Q&A: Professional Advice and Insight

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Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 495,500 marketing research analysts employed in the United States.

Salary Range

Below $25,000 to $100,000+

Minimum Education Level

Bachelor's Degree

Certification/License

Recommended

Outlook

Much Faster than the Average
Personality Traits

Problem-Solving

Realistic

Social

Career Ladder
Market Research Executive

Manager of a Branch Office for a Large Private Research Firm

Assistant Manager

Marketing Research Analyst

Junior Analyst or Research Assistant

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