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Green Marketers

Experience, Skills, and Personality Traits

Green marketers usually have internship experience while in college, and three or more years of experience working on marketing projects for green clients. The job requires analytical thinking, strong research skills, knowledge of environmental issues and green products and services, as well as the ability to think creatively and work with different types of ideas, forms, and designs. Strong communication and interpersonal skills are required to work effectively with others on projects and to clearly share ideas, discuss problems, and come up with appropriate solutions. Green marketers must also be excellent managers of their time and be able to prioritize and delegate work as needed. Project deadlines are often short and the pressure to finish work on time can be intense. Marketers who can think well on their feet and handle challenges with flexibility and patience do best in this job. 

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