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Digital Advertising Workers

History

The modern Internet as we know it has been around less than two decades. In this short amount of time, the Internet has brought new ways of communicating, advertising, and selling products and services to customers without the presence of an actual store or office. With the fast growth of Internet sales and services, companies with a Web presence sought people who could create online advertising campaigns to reach customers. This created a need for the services of digital advertising workers. From 2015 to 2020, digital advertising agencies experienced more than 13 percent growth, as reported by the market research group IBISWorld. Today, Internet advertising is a $16 billion dollar business, and advertising professionals are key workers in the field. 

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