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Digital Advertising and Marketing Workers

Certification, Licensing, and Special Requirements

Certification or Licensing

The Internet Marketing Association offers the certified Internet marketer designation to applicants who pass an examination that tests their knowledge about the field. The eMarketing Association offers the certified eMarketer designation to members who have at least three years’ experience in marketing and pass an examination. It also offers the certified eMarketing associate designation to students and practitioners who demonstrate their mastery of marketing by passing an exam. Other certification credentials provided by the association include certified mobile marketer and certified social marketing associate. The Marketing Research Association (professional researcher) and the American Marketing Association (professional certified marketer) offer certification for marketing research analysts.

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