Certified career counselors help people make decisions and plan life and career directions. They tailor strategies and techniques to the specific needs of the person seeking help. Counselors conduct individual and group counseling sessions to help identify life and career goals. They administer and interpret tests and inventories to assess abilities and interests and identify career options. They may use career planning and occupational information to help individuals better understand the work world. They assist in developing individualized career plans, teach job-hunting strategies and skills, and help develop resumes. Sometimes this involves resolving personal conflicts on the job. They also provide support for people experiencing job stress, job loss, and career transition.
Vocational-rehabilitation counselors work with disabled individuals to help them understand what skills they have to offer to an employer. A good counselor knows the working world and how to obtain detailed information about specific jobs. To assist with career decisions, counselors must know about the availability of jobs, the probable future of certain jobs, the education or training necessary to enter them, the kinds of salary or other benefits that certain jobs offer, the conditions that certain jobs impose on employees (night work, travel, work outdoors), and the satisfaction that certain jobs provide their employees. Professional career counselors work in both private and public settings and are certified by the National Board for Certified Counselors (NBCC).
College career planning counselors and college placement counselors work exclusively with the students of their universities or colleges. They may specialize in some specific area appropriate to the students and graduates of the school, such as law and education, as well as in part-time and summer work, internships, and field placements. In a liberal arts college, the students may need more assistance in identifying an appropriate career. To do this, the counselor administers interest and aptitude tests and interviews students to determine their career goals.
The counselor may work with currently enrolled students who are seeking internships and other work programs while still at school. Alumni who wish to make a career change also seek the services of the career counseling and placement office at their former schools.
College placement counselors also gather complete job information from prospective employers and make the information available to interested students and alumni. Just as counselors try to find applicants for particular job listings, they also must seek out jobs for specific applicants. To do this, they will call potential employers to encourage them to consider a qualified individual.
College and career planning and placement counselors are responsible for the arrangements and details of on-campus interviews by large corporations. They also maintain an up-to-date library of vocational guidance material and recruitment literature.
Counselors also give assistance in preparing the actual job search by helping the applicant to write resumes and letters of application, as well as by practicing interview skills through role-playing and other techniques. They also provide information on business procedures and personnel requirements in the applicant's chosen field. University-based counselors will set up online accounts on career Web sites for students, giving them access to information regarding potential employers.
Some career planning and placement counselors work with secondary school authorities, advising them on the needs of local industries and specific preparation requirements for both employment and further education. In two-year colleges the counselor may participate in the planning of course content, and in some smaller schools the counselor may be required to teach as well.
The principal duty of career guidance technicians is to help order, catalog, and file materials relating to job opportunities, careers, technical schools, scholarships, careers in the armed forces, and other programs. Guidance technicians also help students and teachers find materials relating to a student's interests and aptitudes. These various materials may be in the form of books, pamphlets, magazine articles, videos, computer software, or other media.
Often, career guidance technicians help students take and score self-administered tests that determine their aptitude and interest in different careers or job-related activities. If the career guidance center has audiovisual equipment, such as DVDs or film or slide projectors, career guidance technicians are usually responsible for the equipment.
Career and employment counselors must have the ability to apply their skills, training, and experience to the contemporary digital world of the Internet. Specifically, they must be adept at utilizing the Internet and other digital tools to help students and other clients with employment testing, job banks, job search, job matching, employment networking sites such as LinkedIn, resume writing and sharing, case management reports, counseling and maintaining the confidentiality of customer data.
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