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Advertising Account Executives


Overview

Introduction

Advertising account executives coordinate and oversee everything related to a client's advertising account and act as the primary liaison between the agency and the client. They are also responsible for building and maintaining professional relationships among clients and coworkers to ensure the successful completion of major ad campaigns and the assurance of continued business with clients. Advertising account executives are also known as advertising sales agents and advertising sales representatives. Advertising ...

Quick Facts


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Median Salary

$51,740

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Employment Prospects

Fair

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Minimum Education Level

Bachelor's Degree


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Experience

Several years experience


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Skills

Business Management
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Personality Traits

Creative
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Earnings

Salary.com reports that advertising account executives had average annual salaries of $79,056 in 2019. Most salaies ranged from $71,367 to $93,123. The U.S. Department of Labor reported that advertising sales representatives had median annual earnings of approximately $51,740 in May 2018. Salaries ranged from less than $24,670 to more than $114,810. Benefits typically include vacation and sick ...

Work Environment

Most advertising executives work in an office environment. It is not uncommon for advertising account executives to work long hours, including evenings and weekends. Informal meetings with clients, for example, frequently take place after normal business hours. In addition, some travel may be required when clients are based in other cities or states or when account executives must attend indust...

Outlook

The growth of the advertising industry depends on the health of the economy. In a thriving economy, advertising budgets are large, consumers tend to respond to advertising campaigns, and new products and services that require promotion are increasingly developed. The U.S. Department of Labor predicts that employment for advertising account executives will grow by 8 percent through 2028.

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