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Media and Entertainment

Structure

Radio and television broadcasters, film production companies, and publishing companies comprise the media and entertainment industry. The radio broadcasting sector consists of about 3,348 companies in the United States with combined revenue of more than $17 billion. These companies, such as CBS Radio, iHeartMedia (formerly Clear Channel Communications), Cumulus Media, and Sirius XM Radio, operate radio broadcast studios that transmit news and talk shows, music, and other entertainment. Sirius XM provides satellite as well as online radio services, including stations such as CNBC, BBC World Service, Bloomberg Radio, as well as regional news channels. Radio broadcast networks, syndicates, and stations transmit audio programming via FM and AM radio channels, as well as through digital, satellite, and Internet radio channels. There are commercial broadcasters that are funded by advertisers, and public radio stations, which are funded by public and private funds, subscriptions, and corporate underwriting and are usually run by universities and public groups for educational purposes. For instance, the New York City-based station WFUV is run by Fordham University. Key professions in radio broadcasting include administrative jobs such as general managers, vice presidents, office managers, and accountants; operations and programming directors; news directors, producers, reporters, announcers; board operators and engineers; sales, promotion, marketing, and research managers; as well as Web-related jobs for the radio station’s Web site, such as Web designers, webmasters, and community managers.

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