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Current Trends and Issues

The digitization of content is an ongoing trend and issue for publishers. The old saying “adapt or die” applies directly here. The publishing companies that faced the challenge and are still alive created online content and adapted their products for laptops, tablets, and smartphones. They’ve strategized ways to keep revenue flowing, such as through digital subscriptions. Many others, however, didn’t succeed in adapting and are now gone. The research group MediaFinder reported that 82 magazines folded in 2012, which isn’t too terrible considering that 152 magazines closed their doors the previous year. The recession took a toll on the publishing industry and the number of magazines that went under during that time frame is sobering, with more than 1,500 magazines going out of print between 2007 and 2009. The very last issue of the print edition of Newsweek was published on December 31, 2012, ending an 80-year print run. It had been incorporated into the Daily Beast, a news and commentary Web site that closed its doors in 2013. On a positive note, MediaFinder reported that the number of magazine launches outnumbered the number of magazine closures in the first half of 2015, with 60 new magazines starting up and 23 closing down.

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