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Market Research

Structure

There are many different types of market research companies. Some are full-service agencies, which offer services that include market research planning, data collection, data processing, analysis and presentation of research findings, and recommendations to clients. There are also small market research agencies that may offer limited services. Some market research companies specialize in product categories. There are also market research departments within companies, which conduct research that pertains specifically to the company and the companies’ product categories. This industry may also be categorized according to syndicated market research, custom market research, specialty market research, and online market research.

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