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Market Research

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Market researchers conduct research and analysis, and provide reports and recommendations to help companies identify their target customers. They also help companies learn what their customers and prospective customers think about their products, brands, services, and company in general. For instance, before a company launches a new product, they can learn more about the size of the market for the product, who the competition is, how best to position the product in the marketplace, and even what the packaging should look like through market research. Market research is also used at various phases beyond product launch; companies may use it to learn how customers are using the product and their reaction. At the end of the launch, market research may continue be conducted to find out how the product or service can be improved.

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