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Market Research

Industry Outlook

The market research industry brought in $20 billion in revenue in 2016 in the United States, according to an IBISWorld report. There were 41,373 market research businesses, with 139,884 employees. Growth in this industry slowed during the economic recession but things have been improving as more companies spend money on market research to attract customers. The increased use of mobile devices and social media is expected to contribute to growth in this industry, giving market researchers more ways to conduct their research as well as more areas to study. Revenue growth in the market research industry is projected to be strong through 2021.

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