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Market Research

Current Trends and Issues

The market research industry has been growing steadily the past few years, after experiencing a slump due to the economic recession in 2007. IBISWorld reported that from 2011 to 2016, there was .4 percent annual growth in revenue in the industry in the United States. Companies are investing money in developing new products and need market research to target their products to the right consumers. One recent trend has been that a growing number of advertising agencies have been expanding their services to include market research. IBISWorld also reports that among the market research industry’s larger players, advertising companies have been entering the industry through acquisitions. Advertisers want to provide more value-added services to their global clients and so this trend is expected to continue.

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