Airline JetBlue Airways offers one-class service -- with leather seats, satellite TV from
The New York-based carrier is the largest domestic airline at New York's JFK International Airport -- the US's biggest travel market. Operating primarily out of Terminal 5, or T5, JetBlue also serves New Jersey's Newark Liberty International Airport, New York's LaGuardia Airport, Newburgh, New York's Stewart International Airport, and White Plains, New York's Westchester County Airport.
The company operates a fleet consisting of 37 Airbus A321 aircraft, 130 Airbus A320 aircraft and 60
JetBlue flies to more than 100 cities with 1,000 daily flights to 100 cities in 21 countries throughout the Americas, with one-third of its route network in the Caribbean and Latin America. It concentrates primarily on the cities of Boston; New York; Long Beach, California; Fort Lauderdale and Orlando, Florida; and San Juan, Puerto Rico.
The US represents nearly 70% of total sales, while Latin America and the Caribbean account for the remainder.
Sales and Marketing
JetBlue markets its services through advertising and promotions in various media forms including social media outlets. It also engages in large multi-market programs, local events, and sponsorships across route network as well as mobile marketing programs. The company sells its services across several major global distribution systems and online travel agents. It also sells vacation packages through JetBlue Vacations, a one-stop, value-priced vacation service for self-directed packaged travel planning.
JetBlue has experienced unprecedented revenue growth over the years. In 2016 its revenues jumped 4% to peak at a record-setting $6.6 billion. Its profits also surged by 12% to reach $759 million, another company milestone, primarily due to a major decrease in fuel prices and the higher passenger revenue.
The historic growth for 2016 was due to higher passenger revenues mainly attributable to increased capacity and yield. Ancillary revenue continues to be a source of significant revenue growth, primarily driven by customer demand for JetBlue's Even More Space products as well as changes to its fee structure.
Traditionally focused on the leisure traveler, JetBlue has been developing more service for the business customer to offset the seasonal limitations of the vacation market. Also to develop more business beyond vacation travelers, JetBlue has been growing its operations in Latin America and the Caribbean (LACA), which has a strong presence of visiting-friends-and-relatives (VFR) travelers in addition to vacationers. LACA now accounts for about 30% of JetBlue's revenues.
During 2016, JetBlue launched its first commercial US flight to Cuba in 50 years with its inaugural flight from Fort Lauderdale-Hollywood to Santa Clara. It also launched services to Camagüey and Holguin, Cuba. Overall in 2016, JetBlue commenced service to eight new cities including four destinations in Cuba and Quito, Ecuador.
JetBlue entered an agreement with Airbus in mid-2016 to add 30 incremental Airbus A321 aircraft to its order book. The aircraft are scheduled to be delivered between 2017 and 2023. The carrier believes the aircraft will allow it to continue to grow profitably, particularly in the transcontinental market.
27-01 QUEENS PLZ N
Long Island City, NY 11101-4020
Phone: 1 (718) 286-7900
Employer Type: Publicly Owned
Stock Symbol: JBLU
Stock Exchange: , NASDAQ
President and CEO: Robin Hayes
Chairman: Joel C. Peterson
Vice Chairman: Frank V. Sica
Employees (This Location): 420
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