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At a Glance

Uppers

World’s biggest hotel family with more than 4,000 hotels in 90 countries

Offering budget, mid-scale and up-scale accommodations to meet the needs of its consumers

Downers

The economic recession has slowed travel and reduced the demand for lodging

The Bottom Line

Best Western is the “World's Biggest Hotel Family” with a mix of hotel owners and hospitality professionals that aim to deliver the best value, quality and customer services for its guests.

About Best Western International, Inc.

Western hospitality has really spread. Begun in 1946 by hotelier M. K. Guertin and named for its California origins, Best Western has more than 4,000 independently owned and operated hotels throughout the globe (including nearly 2,200 in North America), making it the world's largest hotel brand (by number of rooms). Hotels sport its flag in about 100 countries and territories; Australia and the UK have the most outside the US. The company has more than 80 Best Western Premier luxury branded hotels, which offer upscale amenities and services, in North America, Asia, and Europe. Best Western is organized as a not-for-profit membership association, with most of its sales coming from monthly fees and annual dues.

Geographic Reach

Best Western has hotel properties all over the world. Part of the company's strategic plan is ongoing global expansion. In addition to Asia, the Middle East, and Eastern Europe, Best Western is targeting emerging markets such as Africa, New Zealand, Russia, and South America for growth.

Sales and Marketing

Best Western attracts travelers through its marketing efforts, including print and television advertising. It launched a program to reward members of its global Best Western Rewards loyalty program by matching the elite status of other hotel loyalty programs free of charge.

Strategy

While the travel industry has been facing hard times as a result of the economic downturn, Best Western claims that its hotels benefited from companies looking to cut costs by moving their hotel business to the mid-market sector. For example, Best Western requires its hoteliers to provide complimentary Internet and local phone calls.

Best Western International, Inc.

6201 N 24TH PKWY
Phoenix, AZ 85016-2023
Phone: 1 (602) 957-4200

Stats

Employer Type: Privately Owned
Vice Chairman: Terrance Bichsel
President and CEO: David T. Kong
Chairman: Terry Porter
Employees (This Location): 315
Employees (All Locations): 1,015

Major Office Locations

Phoenix, AZ

Other Locations

Phoenix, AZ
Exeter, CA
Pasadena, CA
Tavares, FL
Union City, GA
Mountain Home, ID
East Peoria, IL
Hazlet, NJ
Childress, TX
Llano, TX
Mount Pleasant, TX
Mississauga, Canada
Bruxelles, Belgium
Buxton, England
Falmouth, England
Guernsey, England
Northallerton, England
Norwich, England
Shaftesbury, England
Tetbury, England
Wilmslow, England
Worksop, England
Glasgow, Scotland
Inverness, Scotland