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About Leapfrog Enterprises, Inc.

If putting pen to interactive paper helps your little Einstein learn, LeapFrog Enterprises wants to spend some time with your pint-sized genius. The toy maker develops interactive reading systems, educational games, books, and learning toys in five languages, covering subjects from math to music. Its bestselling brands include LeapPad, Leapster, LeapBand, Learning Path, and Tag. Products are sold to retailers, distributors, and schools worldwide, as well as to consumers via the company's website. LeapFrog's target market is infants and children through age nine. Former vice chairman and CEO Michael Wood founded LeapFrog in 1995 because he felt the toy market offered nothing to help his 3-year-old learn phonics. Vtech Holdings acquired LeapFrog in 2016 for $72 million.


The company offers standalone products for infants, toddlers and pre-schoolers. Some of the products are Go! Go! Cory Carson and LeapBuilders. It has platform products and various devices for children, with books, cartridges, expansion packs and/or downloadable content for different learning levels. Furthermore, Leapfrog Academy is a subscription-based, interactive learning programme designed by educational experts, offering over 2,000 engaging games and activities for children aged 3 to 6 years.

Geographic Reach

The company is based in California. The company has sales and operations in Canada, Ireland, Spain, Australia, New Zealand, France, and the UK. In general, the company has its presence in Asia, Australia, New Zealand, Africa, the Middle East, Europe, Latin America and North America.

Sales and Marketing

he company has retailers such as Barnes & Noble, BJ's, Fred Meyer, Walmart, Target and Amazon. It has international distributors and offers "Leapfrog School" in which the primary products are centered on learning.

Company Background

LeapFrog, a member of VTech Group, is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read.

Leapfrog Enterprises, Inc.

6401 Hollis St Ste 100
Emeryville, CA 94608-1463
Phone: 1 (510) 420-5000

Firm Stats

Employer Type: Publicly Owned
CEO: John Barbour
Chairman: William B. Chiasson
Vice Chairman: Thomas J. Kalinske
Employees (This Location): 357
Employees (All Locations): 579