About National Basketball Association, Inc.
This league has the inside moves to score big with hoops fans. The National Basketball Association is one of the four major professional sports leagues in North America, with 30 teams representing 28 US markets and one in Canada. It oversees the rules of the game and officiating, markets its teams and players, and regulates franchise ownership. The NBA also licenses broadcasting rights and collects revenue from corporate sponsorships. In addition, it operates the
Like other professional sports associations, the NBA generates the lion's share of its revenue through broadcasting rights and marketing sponsorships.
Sales and Marketing
The basketball association has had a long relationship with cable television network
While the NBA focuses on increasing interest in its established markets, the league is also pushing itself into international markets. The league is making a concerted effort to expand its popularity in Europe through exhibition games against Euroleague teams and pre-season exhibition matches.
100 PLAZA DR FL 3
Secaucus, NJ 07094-3766
Phone: 1 (212) 407-8000
Employer Type: Privately Owned
Vice President: Jeff Marsilio
Managing Director, China: Masaaki Matsuzawa
Managing Director: Killeen Mullen
Employees (This Location): 150
Employees (All Locations): 865
New York, NY
Taipei City, Taiwan