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About Zale Corporation

Zale is multifaceted. One of North America's largest specialty jewelry retailers, Zale sells diamond, colored stone, and gold jewelry (diamond fashion rings, semi-precious stones, earrings, gold chains); watches; and gifts at some 750 stores and kiosks, mostly in malls, throughout the US, Canada, and Puerto Rico. The firm has a trio of large chains aimed at different jewelry markets: Gordon's Jewelers, flagship chain Zales Jewelers, and Piercing Pagoda. Zale also operates about 125 outlet stores, runs more than 200 stores in Canada under the Peoples Jewellers and Mappins names, sells online, and offers jewelry insurance. Zale has been a part of Signet Jewelers since mid-2014.

Change in Company Type

Bermuda-based Signet Jewelers, the operator of the Kay Jewelers and Jared the Galleria of Jewelry chains in the US, in May 2014 acquired Zale for $21 per share, a significant premium to its stock price. The $1.4 billion deal followed a strong holiday season (and year) for US jewelry sales and is a further step in the consolidation of the jewelry industry.


The Zale division consists of two reportable segments: Zale Jewelry (972 jewelry stores in shopping malls under the national brands Zales Jewelers, Zales Outlet, and Peoples Jewellers, along with regional brands Gordon's Jewelers and Mappins Jewellers); and Piercing Pagoda, which operates about 600 mall-based kiosks.

Geographic Reach

Zale operates in the US, Canada, and Puerto Rico. Peoples jewelry stores represent the brand in Canada, where there are about 140 stores.

Financial Performance

With revenue of about $1.2 billion, Zales accounted for 20% of Signet's sales in 2017 (ended January). Zales stores produced an average of $1.3 million in sales during the year.


In 2018, the new Zales eCommerce platform was to begin operations. The technology upgrade was to provide a better user experience and a more efficient operating model for the company.

Zale is positioned as "The Diamond Store" (diamond jewelry, especially in bridal and fashion). The Zales brand complements Signet's merchandise assortments with promotional strategies to increase sales during traditional gift-giving periods and throughout the year.

Zale Corporation

Coppell, TX 75019-5173
Phone: 1 (800) 311-5393

Firm Stats

Employer Type: Privately Owned
Chief Technology Officer: Mary Burton
Buyer: Stefani Glatstein
CEO: George Murray
Employees (This Location): 1,000
Employees (All Locations): 11,900

Major Office Locations

Coppell, TX

Other Locations

Birmingham, AL
Montgomery, AL
Tuscaloosa, AL
Jonesboro, AR
North Little Rock, AR
Rogers, AR
Mesa, AZ
Bakersfield, CA
Camarillo, CA
Commerce, CA
El Centro, CA
Escondido, CA
Livermore, CA
Palmdale, CA
Santa Clarita, CA
Milford, CT
Clearwater, FL
Hialeah, FL
Miami, FL
Orlando, FL
Panama City Beach, FL
Wellington, FL
Wesley Chapel, FL
Augusta, GA
Davenport, IA
Algonquin, IL
Chicago, IL
Joliet, IL
Schaumburg, IL
Indianapolis, IN
Michigan City, IN
Mishawaka, IN
Plainfield, IN
Wichita, KS
Hammond, LA
Shreveport, LA
Taunton, MA
Salisbury, MD
Westminster, MD
Muskegon, MI
Duluth, MN
Springfield, MO
Southaven, MS
Jackson, NJ
Princeton, NJ
Tinton Falls, NJ
Henderson, NV
Las Vegas, NV
Astoria, NY
Bronx, NY
Brooklyn, NY
Deer Park, NY
Jamaica, NY
New York, NY
Dayton, OH
Medford, OR
Troutdale, OR
Langhorne, PA
Pittsburgh, PA
Warwick, RI
Clarksville, TN
Collierville, TN
Nashville, TN
Arlington, TX
Coppell, TX
Cypress, TX
Eagle Pass, TX
Flower Mound, TX
Garland, TX
Houston, TX
Humble, TX
Mercedes, TX
Pearland, TX
Richmond, TX
Rockwall, TX
Rosenberg, TX
Round Rock, TX
San Antonio, TX
San Marcos, TX
Spring, TX
Texarkana, TX
Waco, TX
Webster, TX
Chesapeake, VA
Newport News, VA
Norfolk, VA
North Chesterfield, VA
Roanoke, VA
Williamsburg, VA
Olympia, WA
Johnson Creek, WI
Milwaukee, WI
Morgantown, WV
Abbotsford, Canada
Antigonish, Canada
Barrie, Canada
Bedford, Canada
Belleville, Canada
Brampton, Canada
Brantford, Canada
Burlington, Canada
Burnaby, Canada
Calgary, Canada
Cambridge, Canada
Charlottetown, Canada
Chatham, Canada
Concord, Canada
Courtenay, Canada
Cranbrook, Canada
Dartmouth, Canada
Dieppe, Canada
Edmonton, Canada
Etobicoke, Canada
Fredericton, Canada
Georgetown, Canada
Greenwood, Canada
Guelph, Canada
Halifax, Canada
Hamilton, Canada
Kingston, Canada
Kitchener, Canada
Lethbridge, Canada
Lindsay, Canada
Lloydminster, Canada
London, Canada
Markham, Canada
Midland, Canada
Miramichi, Canada
Mississauga, Canada
Nanaimo, Canada
Nepean, Canada
Niagara Falls, Canada
North Bay, Canada
North York, Canada
Oakville, Canada
Orleans, Canada
Ottawa, Canada
Owen Sound, Canada
Penticton, Canada
Peterborough, Canada
Port Hawkesbury, Canada
Powell River, Canada
Prince Albert, Canada
Prince George, Canada
Red Deer, Canada
Regina, Canada
Saint John, Canada
Sarnia, Canada
Saskatoon, Canada
Sault Ste. Marie, Canada
Scarborough, Canada
Sherwood Park, Canada
St Catharines, Canada
St. John'S, Canada
Stratford, Canada
Sudbury, Canada
Surrey, Canada
Swift Current, Canada
Thompson, Canada
Thunder Bay, Canada
Timmins, Canada
Toronto, Canada
Victoria, Canada
Waterloo, Canada
Welland, Canada
Windsor, Canada
Winnipeg, Canada