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About Tween Brands, Inc.

Ascena Retail Group operates more than 3,500 specialty stores throughout the US, Puerto Rico, and Canada.  Its largest chain, Justice, courts "tweens" at nearly 850 stores and online. The company offers premium women's clothing through about 300 Ann Taylor stores and about 670 LOFT stores. It also offers plus-size wear through some 750 Lane Bryant stores and about 350 Catherines stores. Ascena also operates about a dozen Lou & Grey clothing stores, which target younger women. The company sold its women's clothing chain Maurices Inc. to an affiliate of OpCapita LLP in 2019. Ascena has announced it is closing its 730 dressbarn stores, which courted working women.


Ascena Retail Group operates four business segments: Premium Fashion, Value Fashion, Plus Fashion, and Kids Fashion. The Premium Fashion segment accounted for about 35% of total sales, while Value Fashion accounted for more than 25%, Plus Fashion for about 20%, and Kids Fashion for nearly 20%.

The Premium segment sells upscale women's apparel, shoes, and accessories through the Ann Taylor and LOFT brands.

The company's Value Fashion segment is undergoing a major change. The segment consisted of the Maurice's and dressbarn chains, which the company has sold and is closing, respectively. Maurice's stores offered core and plus-size women's casual clothing, career wear, dressy apparel, active wear and accessories. dressbarn offers moderate-to-better quality career, special occasion and casual fashion for working women. 

Plus Fashion consists of Lane Bryant and Catherines. Lane Bryant offers plus-size fashion (plus-sizes 14-28); Catherines offers a full range of plus-sizes (16-34 and 0x-5x) and extended sizes (28-34 and 4x-5x). Lane Bryant's and Catherine's stores are concentrated in suburban and small towns. 

Kids Fashion (nearly 20% of sales), which consists of the Justice brand, offers fashionable apparel to girls who are ages 6 to 12.

Geographic Reach

New Jersey-based Ascena Retail Group's 4,600 specialty stores are located across the US states, as well as in Puerto Rico and Canada.

The Justice operate more than 40 stores in Canada. LOFT and Ann Taylor also has about 15 stores, combined, in Canada. Additionally, Justice has about 85 and LOFT has five international franchise stores.  International revenue from company-operated stores and franchised stores accounts for approximately 2% of consolidated annual net sales. The company is seeking additional international opportunities for its brands.

Sales and Marketing

Ascena Retail employs a variety of advertising and marketing strategies across its retail brands. The company engages in customer research, promotional events, window and in-store marketing materials, as well as direct mail, online, social media, and magazine advertising. In 2018, the company spent $265.1 million on advertising and marketing, compared with $269.1 million the previous year. 

Financial Performance

Ascena Retail Group has seen uneven revenue growth in recent years, battling for customers in a competitive retail environment. 

Revenue dropped slightly to $6.5 billion in 2018, a 1% decrease from the year prior. The decrease was driven by lower sales in nearly all of its segments excluding kids. 

Net loss was $39.7 million in fiscal year 2018, compared to a net loss of $1 billion in fiscal year 2017. Selling, general and administrative expenses fell by 1% in fiscal 2018 to $2 billion.

Cash provided by operating activities was $273.9 million in fiscal 2018, while investing activities used $134.4 million. Financing activities used another $226.2 million. 


Ascena Retail Group is overhauling its business as it attempts to change its trajectory after some challenging years.

Moving to focus on its segments with the most growth potential, the company has made major changes involving some of its largest store chains in 2019. Ascena sold a majority interest in its women's clothing chain Maurices Inc., which has 1,000 store locations, to an affiliate of OpCapita LLP in 2019; the company will keep a minority interest in Maurices and provide business services to the chain. 

Ascena plans to close all 650 dressbarn stores, a chain which courted working women, by the end of 2019. The company said the move will strengthen its overall financial performance.

The company has been reducing costs for several years, with a goal to produce a cost savings of $300 million. Ascena also plans to locate an additional $150 million in savings, which will drive operating margin rate expansion. 

Ascena continues to invest in its omnichannel strategy to provide customers a seamless shopping experience. The company has been transitioning its store brands onto a single, omnichannel operating platform. In fiscal 2018, the company expanded its Riverside, California distribution center to support both brick-and-mortar and omnichannel operations.

Tween Brands, Inc.

New Albany, OH 43054-9522
Phone: 1 (614) 775-3500

Firm Stats

Employer Type: Privately Owned
Vice President: Elaine Bruck
Vice President: Kelly Kroner
Executive Vice President: William May
Employees (This Location): 380
Employees (All Locations): 12,200

Major Office Locations

New Albany, OH

Other Locations

Birmingham, AL
Dothan, AL
Huntsville, AL
Mobile, AL
Fayetteville, AR
Fort Smith, AR
Jonesboro, AR
Little Rock, AR
Rogers, AR
Avondale, AZ
Chandler, AZ
Gilbert, AZ
Glendale, AZ
Phoenix, AZ
Tucson, AZ
Arcadia, CA
Bakersfield, CA
Cerritos, CA
Chino Hills, CA
Chula Vista, CA
Concord, CA
Corona, CA
El Cajon, CA
Elk Grove, CA
Escondido, CA
Folsom, CA
Fresno, CA
Glendale, CA
Huntington Beach, CA
Long Beach, CA
Los Angeles, CA
Manteca, CA
Milpitas, CA
Mission Viejo, CA
Montclair, CA
Northridge, CA
Ontario, CA
Palm Desert, CA
Pleasanton, CA
Rancho Cucamonga, CA
Redondo Beach, CA
Riverbank, CA
Riverside, CA
Roseville, CA
San Diego, CA
San Mateo, CA
Santa Ana, CA
Santa Clara, CA
Santa Rosa, CA
Sherman Oaks, CA
Stockton, CA
Temecula, CA
Thousand Oaks, CA
Tustin, CA
Vacaville, CA
Valencia, CA
West Hills, CA
Broomfield, CO
Colorado Springs, CO
Denver, CO
Greenwood Village, CO
Littleton, CO
Loveland, CO
Westminster, CO
Canton, CT
Danbury, CT
Farmington, CT
Manchester, CT
Milford, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Newark, DE
Wilmington, DE
Boca Raton, FL
Brandon, FL
Coconut Creek, FL
Coral Springs, FL
Destin, FL
Doral, FL
Ellenton, FL
Gainesville, FL
Jacksonville, FL
Jensen Beach, FL
Kissimmee, FL
Melbourne, FL
Miami, FL
Naples, FL
Orange City, FL
Orlando, FL
Panama City, FL
Pembroke Pines, FL
Port Saint Lucie, FL
Sanford, FL
Sarasota, FL
Sunrise, FL
Tallahassee, FL
Tampa, FL
Winter Garden, FL
Acworth, GA
Alpharetta, GA
Atlanta, GA
Buford, GA
Columbus, GA
Commerce, GA
Douglasville, GA
Kennesaw, GA
Lawrenceville, GA
Lithonia, GA
Marietta, GA
Peachtree City, GA
Rome, GA
Woodstock, GA
Davenport, IA
Des Moines, IA
West Des Moines, IA
Williamsburg, IA
Boise, ID
Algonquin, IL
Aurora, IL
Bolingbrook, IL
Champaign, IL
Chicago Ridge, IL
Fairview Heights, IL
Geneva, IL
Glenview, IL
Gurnee, IL
Hodgkins, IL
Mchenry, IL
Naperville, IL
Orland Park, IL
Peoria, IL
Rockford, IL
Schaumburg, IL
Springfield, IL
Edinburgh, IN
Evansville, IN
Fort Wayne, IN
Greenwood, IN
Indianapolis, IN
Lafayette, IN
Merrillville, IN
Mishawaka, IN
Muncie, IN
Plainfield, IN
Terre Haute, IN
Olathe, KS
Overland Park, KS
Topeka, KS
Wichita, KS
Bowling Green, KY
Crestview Hills, KY
Florence, KY
Lexington, KY
Louisville, KY
Alexandria, LA
Baton Rouge, LA
Bossier City, LA
Lafayette, LA
Lake Charles, LA
Monroe, LA
Braintree, MA
Burlington, MA
Danvers, MA
Millbury, MA
Plymouth, MA
Saugus, MA
Annapolis, MD
Baltimore, MD
Bel Air, MD
Frederick, MD
Gaithersburg, MD
Hagerstown, MD
Salisbury, MD
Towson, MD
South Portland, ME
Ann Arbor, MI
Auburn Hills, MI
Birch Run, MI
Brighton, MI
Canton, MI
Dearborn, MI
Flint, MI
Fort Gratiot, MI
Grandville, MI
Livonia, MI
Okemos, MI
Portage, MI
Rochester Hills, MI
Saginaw, MI
Sterling Heights, MI
Taylor, MI
Traverse City, MI
Troy, MI
Utica, MI
Bloomington, MN
Burnsville, MN
Duluth, MN
Maple Grove, MN
Saint Paul, MN
Branson, MO
Chesterfield, MO
Columbia, MO
Independence, MO
Joplin, MO
Kansas City, MO
O Fallon, MO
Saint Joseph, MO
Saint Louis, MO
Saint Peters, MO
Biloxi, MS
Hattiesburg, MS
Jackson, MS
Southaven, MS
Apex, NC
Burlington, NC
Cary, NC
Fayetteville, NC
Matthews, NC
Raleigh, NC
Wilmington, NC
Winston Salem, NC
Fargo, ND
Omaha, NE
Papillion, NE
Manchester, NH
Nashua, NH
Bridgewater, NJ
Cherry Hill, NJ
Deptford, NJ
Eatontown, NJ
Edison, NJ
Elizabeth, NJ
Flemington, NJ
Freehold, NJ
Hillsborough, NJ
Marlton, NJ
Mount Laurel, NJ
Rockaway, NJ
Succasunna, NJ
Toms River, NJ
Wayne, NJ
Woodbridge, NJ
Woodbury, NJ
Albuquerque, NM
Henderson, NV
Las Vegas, NV
Reno, NV
Albany, NY
Amherst, NY
Buffalo, NY
Clay, NY
Garden City, NY
Horseheads, NY
Lake Grove, NY
Massapequa, NY
Poughkeepsie, NY
Riverhead, NY
Rochester, NY
Saratoga Springs, NY
Spring Valley, NY
Staten Island, NY
Victor, NY
Waterloo, NY
Watertown, NY
West Babylon, NY
West Nyack, NY
White Plains, NY
Yorktown Heights, NY
Aurora, OH
Beachwood, OH
Beavercreek, OH
Canton, OH
Cincinnati, OH
Cleveland, OH
Columbus, OH
Etna, OH
Fairfield Township, OH
Fairlawn, OH
Hilliard, OH
Jeffersonville, OH
Mentor, OH
Niles, OH
North Olmsted, OH
Perrysburg, OH
Strongsville, OH
Toledo, OH
Youngstown, OH
Norman, OK
Oklahoma City, OK
Owasso, OK
Tulsa, OK
Eugene, OR
Hillsboro, OR
Medford, OR
Tualatin, OR
Bensalem, PA
Camp Hill, PA
Center Valley, PA
Cranberry Township, PA
Erie, PA
Exton, PA
Greensburg, PA
Harrison City, PA
King Of Prussia, PA
Lancaster, PA
Langhorne, PA
Philadelphia, PA
Pittsburgh, PA
Springfield, PA
Tarentum, PA
Warminster, PA
Whitehall, PA
York, PA
Providence, RI
Warwick, RI
Columbia, SC
Greenville, SC
Myrtle Beach, SC
Spartanburg, SC
Sioux Falls, SD
Clarksville, TN
Cordova, TN
Franklin, TN
Hendersonville, TN
Jackson, TN
Johnson City, TN
Kingsport, TN
Memphis, TN
Mount Juliet, TN
Murfreesboro, TN
Nashville, TN
Pigeon Forge, TN
Abilene, TX
Amarillo, TX
Arlington, TX
Brownsville, TX
Burleson, TX
Cedar Hill, TX
College Station, TX
Corpus Christi, TX
Cypress, TX
Dallas, TX
Denton, TX
Fort Worth, TX
Friendswood, TX
Garland, TX
Houston, TX
Hurst, TX
Katy, TX
Killeen, TX
Laredo, TX
Longview, TX
Lubbock, TX
Lufkin, TX
Mcallen, TX
Mckinney, TX
Midland, TX
Plano, TX
Rockwall, TX
Round Rock, TX
San Antonio, TX
San Marcos, TX
Selma, TX
Shenandoah, TX
Southlake, TX
Sugar Land, TX
Sunset Valley, TX
Texarkana, TX
Waco, TX
Weatherford, TX
Webster, TX
Layton, UT
South Jordan, UT
St George, UT
Charlottesville, VA
Fairfax, VA
Gainesville, VA
Mc Lean, VA
Norfolk, VA
North Chesterfield, VA
Roanoke, VA
Sterling, VA
Virginia Beach, VA
Burlington, WA
Issaquah, WA
Kennewick, WA
Spokane, WA
Baraboo, WI
Brookfield, WI
Eau Claire, WI
Green Bay, WI
Madison, WI
Milwaukee, WI
Pleasant Prairie, WI
South Charleston, WV
Triadelphia, WV
Vienna, WV