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About Tween Brands, Inc.

Ascena Retail Group operates approximately 3,400 specialty stores throughout the US, Puerto Rico, and Canada. Its largest chain, Justice, courts "tweens" at nearly 850 stores and online. The company offers premium women's clothing through about 300 Ann Taylor stores and about 670 LOFT stores. It also offers plus-size wear through more than 700 Lane Bryant stores and more than 300 Catherines stores. Ascena also operates about a dozen Lou & Grey clothing stores, which target younger women. The company sold its women's clothing chain Maurices Inc. to an affiliate of OpCapita LLP in 2019. Ascena has announced it is closing its 730 dressbarn stores, which courted working women. The Company's operations are largely concentrated in the United States and Canada.

Operations

Ascena Retail Group operates four business segments: Premium Fashion, Value Fashion, Plus Fashion, and Kids Fashion.

The Premium Fashion segment accounted for about 45% of total sales, while Value Fashion accounted for about 15%, Plus Fashion for more than 20%, and Kids Fashion for approximately 20%.

The Premium segment sells upscale women's apparel, shoes, and accessories through the Ann Taylor and LOFT brands.

The company's Value Fashion segment is undergoing a major change. The segment consisted of the Maurice's and dressbarn chains, which the company has sold and is closing, respectively. Maurice's stores offered core and plus-size women's casual clothing, career wear, dressy apparel, active wear and accessories. Dressbarn offers moderate-to-better quality career, special occasion and casual fashion for working women.

Plus Fashion consists of Lane Bryant and Catherines. Lane Bryant offers plus-size fashion (plus-sizes 14-28); Catherines offers a full range of plus-sizes (16-34 and 0x-5x) and extended sizes (28-34 and 4x-5x). Lane Bryant's and Catherine's stores are concentrated in suburban and small towns.

Kids Fashion (approximately 20% of sales), which consists of the Justice brand, offers fashionable apparel to girls who are ages 6 to 12.

Geographic Reach

New Jersey-based Ascena Retail Group's 3,400 specialty stores are located across the US states, as well as in Puerto Rico and Canada.

The Justice operates more than 45 stores in states and Canada. LOFT and Ann Taylor have 41 and 46 stores in states, respectively, as well as the District of Columbia, Canada and Puerto Rico.Additionally, Justice has about 80 and LOFT has five international franchise stores. International revenue from company-operated stores and franchised stores accounts for approximately 2% of consolidated annual net sales. The company is seeking additional international opportunities for its brands.

Sales and Marketing

Ascena Retail employs a variety of advertising and marketing strategies across its retail brands. The company engages in customer research, promotional events, window and in-store marketing materials, as well as direct mail, online, social media, and magazine advertising.

Marketing and advertising expenses were $265.1 million for Fiscal 2019. In 2018, the company spent $265.1 million on advertising and marketing, compared with $269.1 million the previous year.

Financial Performance

Ascena Retail Group has seen uneven revenue growth in recent years, battling for customers in a competitive retail environment.

Total net sales decreased by $73.0 million, or 1%, to $5.5 billion. The Net sales decrease was attributable to the additional week for all four segments in Fiscal 2018, which contributed an incremental $94.8 million, and a decrease in non-comparable sales of $109.5 million, or 73%, to $40.0 million, reflecting a lower store count resulting from the Company's fleet optimization program.

The company's net loss goes deeper by about $621.7 million to $661.4 million, compared to the loss of $39.7 million in the prior year. The further loss was due to the decrease on their revenue while having a higher other operating expense.

Cash held by the company at the end of 2019 increased by $89.1 million to $329.2 million, compared to $329 million in the prior year. Cash provided by operating, investing and financing activities were $21.1 million, $67.7 million, and $0.3 million, respectively.

Strategy

The Company continues to invest in initiatives that support its omni-channel strategies. In recent years, the Company has completed the consolidation of all brands into its shared distribution network and the transition of all brands onto its direct channel platform. The platform allows the brands to (i) provide customers a seamless omni-channel shopping experience in-store and online, (ii) integrate marketing efforts to increase in-store and online traffic, (iii) improve product availability and fulfillment efficiency and (iv) enhance the capability to analyze transaction data to support strategic decisions.

The Company continues to make ongoing investments in its information technology systems to support its strategies in omni-channel, merchandise procurement, inventory management and supply chain. The company's information technology systems make the design, marketing, importing and distribution of their products more efficient by providing common platforms for, among other things, order processing, product and design information, and financial information.

The Company uses a combination of broad-based and targeted marketing and advertising strategies to effectively define, evolve, and promote itsbrands. These strategies are designed to deliver a personalized and relevant shopping experience for customers and include customer research, advertising and promotional events, window and in-store marketing materials, direct mail marketing, Internet and social media marketing, lifestyle magazines, and other means of communication.

Tween Brands, Inc.

8323 Walton Pkwy
New Albany, OH 43054-9522
Phone: 1 (614) 775-3500

Firm Stats

Employer Type: Privately Owned
Vice President: Elaine Bruck
Executive Vice President: William May
Associate Fashion Designer Swimwear: Anna Shoup
Employees (This Location): 380
Employees (All Locations): 12,200

Major Office Locations

New Albany, OH

Other Locations

Birmingham, AL
Dothan, AL
Huntsville, AL
Mobile, AL
Fayetteville, AR
Fort Smith, AR
Jonesboro, AR
Little Rock, AR
Rogers, AR
Avondale, AZ
Chandler, AZ
Gilbert, AZ
Glendale, AZ
Phoenix, AZ
Tucson, AZ
Arcadia, CA
Bakersfield, CA
Cerritos, CA
Chino Hills, CA
Chula Vista, CA
Concord, CA
Corona, CA
El Cajon, CA
Elk Grove, CA
Escondido, CA
Folsom, CA
Fresno, CA
Glendale, CA
Huntington Beach, CA
Long Beach, CA
Los Angeles, CA
Manteca, CA
Milpitas, CA
Mission Viejo, CA
Montclair, CA
Northridge, CA
Ontario, CA
Palm Desert, CA
Pleasanton, CA
Rancho Cucamonga, CA
Redondo Beach, CA
Riverbank, CA
Riverside, CA
Roseville, CA
San Diego, CA
San Mateo, CA
Santa Ana, CA
Santa Clara, CA
Santa Rosa, CA
Sherman Oaks, CA
Stockton, CA
Temecula, CA
Thousand Oaks, CA
Tustin, CA
Vacaville, CA
Valencia, CA
West Hills, CA
Broomfield, CO
Colorado Springs, CO
Denver, CO
Greenwood Village, CO
Littleton, CO
Loveland, CO
Westminster, CO
Canton, CT
Danbury, CT
Farmington, CT
Manchester, CT
Milford, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Newark, DE
Wilmington, DE
Boca Raton, FL
Brandon, FL
Coconut Creek, FL
Coral Springs, FL
Destin, FL
Doral, FL
Ellenton, FL
Gainesville, FL
Jacksonville, FL
Jensen Beach, FL
Kissimmee, FL
Melbourne, FL
Miami, FL
Naples, FL
Orange City, FL
Orlando, FL
Panama City, FL
Pembroke Pines, FL
Port Saint Lucie, FL
Sanford, FL
Sarasota, FL
Sunrise, FL
Tallahassee, FL
Tampa, FL
Winter Garden, FL
Acworth, GA
Alpharetta, GA
Atlanta, GA
Buford, GA
Columbus, GA
Commerce, GA
Douglasville, GA
Kennesaw, GA
Lawrenceville, GA
Lithonia, GA
Marietta, GA
Peachtree City, GA
Rome, GA
Woodstock, GA
Davenport, IA
Des Moines, IA
West Des Moines, IA
Williamsburg, IA
Boise, ID
Algonquin, IL
Aurora, IL
Bolingbrook, IL
Champaign, IL
Chicago Ridge, IL
Fairview Heights, IL
Geneva, IL
Glenview, IL
Gurnee, IL
Hodgkins, IL
Mchenry, IL
Naperville, IL
Orland Park, IL
Peoria, IL
Rockford, IL
Schaumburg, IL
Springfield, IL
Edinburgh, IN
Evansville, IN
Fort Wayne, IN
Greenwood, IN
Indianapolis, IN
Lafayette, IN
Merrillville, IN
Mishawaka, IN
Muncie, IN
Plainfield, IN
Terre Haute, IN
Olathe, KS
Overland Park, KS
Topeka, KS
Wichita, KS
Bowling Green, KY
Crestview Hills, KY
Florence, KY
Lexington, KY
Louisville, KY
Alexandria, LA
Baton Rouge, LA
Bossier City, LA
Lafayette, LA
Lake Charles, LA
Monroe, LA
Braintree, MA
Burlington, MA
Danvers, MA
Millbury, MA
Plymouth, MA
Saugus, MA
Annapolis, MD
Baltimore, MD
Bel Air, MD
Frederick, MD
Gaithersburg, MD
Hagerstown, MD
Salisbury, MD
Towson, MD
South Portland, ME
Ann Arbor, MI
Auburn Hills, MI
Birch Run, MI
Brighton, MI
Canton, MI
Dearborn, MI
Flint, MI
Fort Gratiot, MI
Grandville, MI
Livonia, MI
Okemos, MI
Portage, MI
Rochester Hills, MI
Saginaw, MI
Sterling Heights, MI
Taylor, MI
Traverse City, MI
Troy, MI
Utica, MI
Bloomington, MN
Burnsville, MN
Duluth, MN
Maple Grove, MN
Saint Paul, MN
Branson, MO
Chesterfield, MO
Columbia, MO
Independence, MO
Joplin, MO
Kansas City, MO
O Fallon, MO
Saint Joseph, MO
Saint Louis, MO
Saint Peters, MO
Biloxi, MS
Hattiesburg, MS
Jackson, MS
Southaven, MS
Apex, NC
Burlington, NC
Cary, NC
Fayetteville, NC
Matthews, NC
Raleigh, NC
Wilmington, NC
Winston Salem, NC
Fargo, ND
Omaha, NE
Papillion, NE
Manchester, NH
Nashua, NH
Bridgewater, NJ
Cherry Hill, NJ
Deptford, NJ
Eatontown, NJ
Edison, NJ
Elizabeth, NJ
Flemington, NJ
Freehold, NJ
Hillsborough, NJ
Marlton, NJ
Mount Laurel, NJ
Rockaway, NJ
Succasunna, NJ
Toms River, NJ
Wayne, NJ
Woodbridge, NJ
Woodbury, NJ
Albuquerque, NM
Henderson, NV
Las Vegas, NV
Reno, NV
Albany, NY
Amherst, NY
Buffalo, NY
Clay, NY
Garden City, NY
Horseheads, NY
Lake Grove, NY
Massapequa, NY
Poughkeepsie, NY
Riverhead, NY
Rochester, NY
Saratoga Springs, NY
Spring Valley, NY
Staten Island, NY
Victor, NY
Waterloo, NY
Watertown, NY
West Babylon, NY
West Nyack, NY
White Plains, NY
Yorktown Heights, NY
Aurora, OH
Beachwood, OH
Beavercreek, OH
Canton, OH
Cincinnati, OH
Cleveland, OH
Columbus, OH
Etna, OH
Fairfield Township, OH
Fairlawn, OH
Hilliard, OH
Jeffersonville, OH
Mentor, OH
Niles, OH
North Olmsted, OH
Perrysburg, OH
Strongsville, OH
Toledo, OH
Youngstown, OH
Norman, OK
Oklahoma City, OK
Owasso, OK
Tulsa, OK
Eugene, OR
Hillsboro, OR
Medford, OR
Tualatin, OR
Bensalem, PA
Camp Hill, PA
Center Valley, PA
Cranberry Township, PA
Erie, PA
Exton, PA
Greensburg, PA
Harrison City, PA
King Of Prussia, PA
Lancaster, PA
Langhorne, PA
Philadelphia, PA
Pittsburgh, PA
Springfield, PA
Tarentum, PA
Warminster, PA
Whitehall, PA
York, PA
Providence, RI
Warwick, RI
Columbia, SC
Greenville, SC
Myrtle Beach, SC
Spartanburg, SC
Sioux Falls, SD
Clarksville, TN
Cordova, TN
Franklin, TN
Hendersonville, TN
Jackson, TN
Johnson City, TN
Kingsport, TN
Memphis, TN
Mount Juliet, TN
Murfreesboro, TN
Nashville, TN
Pigeon Forge, TN
Abilene, TX
Amarillo, TX
Arlington, TX
Brownsville, TX
Burleson, TX
Cedar Hill, TX
College Station, TX
Corpus Christi, TX
Cypress, TX
Dallas, TX
Denton, TX
Fort Worth, TX
Friendswood, TX
Garland, TX
Houston, TX
Hurst, TX
Katy, TX
Killeen, TX
Laredo, TX
Longview, TX
Lubbock, TX
Lufkin, TX
Mcallen, TX
Mckinney, TX
Midland, TX
Plano, TX
Rockwall, TX
Round Rock, TX
San Antonio, TX
San Marcos, TX
Selma, TX
Shenandoah, TX
Southlake, TX
Sugar Land, TX
Sunset Valley, TX
Texarkana, TX
Waco, TX
Weatherford, TX
Webster, TX
Layton, UT
South Jordan, UT
St George, UT
Charlottesville, VA
Fairfax, VA
Gainesville, VA
Mc Lean, VA
Norfolk, VA
North Chesterfield, VA
Roanoke, VA
Sterling, VA
Virginia Beach, VA
Burlington, WA
Issaquah, WA
Kennewick, WA
Spokane, WA
Baraboo, WI
Brookfield, WI
Eau Claire, WI
Green Bay, WI
Madison, WI
Milwaukee, WI
Pleasant Prairie, WI
South Charleston, WV
Triadelphia, WV
Vienna, WV