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The North Face

About The North Face

 

If you’re hiking, camping, snowshoeing, skiing, or just outdoors exploring, you’re bound to use some North Face apparel. The North Face is an iconic outdoor goods and apparel company founded in 1966 by hiking enthusiasts Douglas and Susie Tompkins. The two began the company in San Francisco, California, naming it after “the coldest, most unforgiving side of a mountain.” What began as a small mountaineering store has grown into an outdoor brand that is not only a household name, but leads the way in innovation and quality for virtually all outdoor sports and activities. The North Face’s motto is “Never stop exploring.” That motto stands true not only in the types of products it offers, but in its never-ending mission to innovate the best in outdoor gear.

In order to provide the best in outdoor gear, North Face works with world-class athletes to find out what actually works and what doesn't. The company gets on the level of the consumer, digging deep into a product's actual function and real-world abilities rather than simply designing what one might think could work. The North Face has a team of athletes that provide consistent feedback on the products they use so the company can apply their suggestions and ideas. The company also partners with leading materials engineers to not only design products well but manufacture them with only the highest quality materials. One of the innovations to come out of this collaboration is PacLite, the world’s lightest and most compressible GORE-TEX shell fabric. This material is used in North Face’s gear for high-altitude climbers and other products

The North Face is owned by the VF Corporation, an acquisition that took place in the year 2000. The change in ownership didn’t change the company’s vision in the slightest. It strives to work directly with athletes and outdoor enthusiasts to provide them with products that not only look great, but work well, and help those customers get out and go explore.

The North Face

2701 Harbor Bay Pkwy
Alameda, CA 94502
Phone: (855) 500-8639

Firm Stats

Employer Type: Subsidiary
CEO: Steven Rendle

Major Office Locations

Alamalda, CA United State
Appleton, WI United States
Dallas, TX United States
Uvalde, TX United States
Montreal, Canada

Major Departments & Practices

Supply Chain
Marketing
Retail
Merchandising
Human Resources
Sales
Manufacturing
Information Technology
Corporate Affairs
Retail