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The Kroger Co
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About The Kroger Co

Kroger is the world's largest traditional grocer, despite Wal-Mart overtaking the chain as the world's largest seller of groceries years ago. It operates some 2,750 supermarkets in 35 states under two dozen banners; more than 2,250 locations have pharmacies and nearly 1,550 have fuel centers. The company offers Pickup and Harris Teeter ExpressLane — personalized, order online, pick up at the store services — at about 1,580 of its supermarkets and provide home delivery service to over 90% of Kroger households. It also has over 35 food processing plants in the US, mostly bakeries and dairies. Kroger also operates about 250 fine jewelry stores under the Fred Meyer Jewelers and Littman Jewelers brands. 

 

Operations

Kroger's supermarkets are generally operated under one of the following formats: combination food and drug stores, multi-department stores, marketplace stores, or price impact warehouses.

Its supermarkets, on average, stock over 15,000 private label items. Private label products are primarily produced and sold in three "tiers": Private Selection, one of its premium quality brands; Kroger, which represents the majority of its private label items; and Big K, Check This Out, and Heritage Farm, which are some of its value brands. In addition, the company continues to grow its natural and organic brand offerings with Simple Truth and Simple Truth Organic.

About a third of its brands and nearly 45% of its grocery brands sold in its supermarkets are produced in production plants, while the remaining brand items are produced by outside manufacturers. The company operates more than 35 food production plants, consisting of primarily dairies (17), and deli or bakery (10) plants. Other plants include grocery product plants (5), beverage plants (2), cheese plants (2), and meat plants (1). 

Kroger's retail operations represent almost all of its consolidated sales, and is its only reportable segment. Additionally, non-perishables accounted for about half of its total revenue, while fresh merchandise accounts for about a quarter. Other product categories include supermarket fuel (over 10%), Pharmacy (about 10%), Convenience (before it was discontinued and sold in 2018), and other products.

Geographic Reach

Cincinnati-based Kroger operates supermarkets in about 35 US states from coast to coast. Key markets include California (about 320 locations), Ohio (215), Texas (210), and Georgia (173). 

Sales and Marketing

Kroger offers a robust loyalty card program, which offer discounts and other benefits to customers. The loyalty card program reaches 60 millions households and is used in more than 95% of Kroger transactions. The company can leverage the shopping and personal data collected through the loyalty card program to develop targeted marketing strategies. Kroger also offers its customer shopping insights to product manufacturers through its Kroger Precision Marketing unit. 

 

 

Financial Performance

Kroger's revenues and profits have been rising over the past several years thanks to new store openings and acquisitions and a steady increase in same-store sales revenue. Its annual revenues have grown more than 11% since 2015.

Revenue fell slightly to $121.1 billion in 2018, a 1% decrease from the year prior. The decrease was due to an extra week included in fiscal year 2017 and partially offset by an increase in 2018 sales.  

 

Net income was $3.1 billion in fiscal year 2018, an increase from $1.9 billion in fiscal year 2017. Selling, general and administrative expenses fell 3% in fiscal 2018 to $20.3 million.

Cash provided by operating activities was $4.1 billion in fiscal 2018, while investing activities used $1.1 billion. Financing activities provided another $2.8 billion.

Strategy

Kroger operates amid an intensely competitive grocery market that has seen Amazon's acquisition of Whole Foods and a European invasion of discount grocery chains such as Aldi and Lidl. It is looking to both accentuate and move beyond its traditional grocery store roots.

The company's Restock Kroger plan includes some $9 billion in capital investments over a three-year period dedicated to technology (including the "Scan, Bag, Go" handheld scanner initiative and online ordering), as well as training and higher pay. The strategic plan also includes an increased focus on Kroger's private-label brands. Each supermarket carries about 15,000 private-label products, and Kroger added more than 1,000 private-label item offerings in 2018. The company's house brands account for some 30% of unit sales.  

The grocery giant also launched, as part of Restock Kroger, an everyday, activewear apparel line called "Dip" in 2018 to make its stores more of a shopping destination. In addition, it sold its $4 billion convenience store business to UK-based EG Group for just more than $2 billion in mid-2018.

Recognizing the growing role of convenience for shoppers, Kroger acquired private meal kit leader Home Chef. The kits are available in Kroger stores and online. Convenience is also driving a new pilot program called Kroger Express between Walgreens and Kroger. Kroger's is putting more than 2,000 grocery products into select Walgreens to better reach customers and compete with e-commerce retailers. 

Mergers and Acquisitions

In 2018 Kroger completed the purchase of private meal kit leader Home Chef. The grocery giant paid $200 million for Home Chef with future payouts of up to $500 million if certain milestones are achieved. The deal accelerates Kroger's move into the meal kit space; the kits will be available in stores and online.

In 2017, Kroger's acquired Murray's Cheese, a New York-based specialty cheesemaker. This acquisition bolsters Kroger's push into upscale and organic foods.

Company Background

In 1883, Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl Street in downtown Cincinnati. In 1972, Kroger became the first grocery retailer in America to test an electronic scanner.

Mergers have played a key role in Kroger's growth over the years. In 1983, 100 years after the company's founding, Kroger merged with Dillon Companies Inc. in Kansas to become a coast-to-coast operator of food, drug and convenience stores. The biggest merger in Kroger's history came in 1999, when the company teamed up with Fred Meyer, Inc. in a $13 billion deal that created a supermarket chain with the broadest geographic coverage and widest variety of formats in the food retailing industry.

In 2014, Kroger finalized its merger with Harris Teeter, a regional chain of more than 200 stores. This merger brought to Kroger a well-known brand and complementary base of stores in high-growth markets, primarily in the Mid-Atlantic region and the District of Columbia. Later that year, Kroger merged with Vitacost.com, an e-commerce company in the nutrition and healthy living market. In 2015, Kroger merged with Roundy's in Wisconsin, adding Pick 'N Save, Metro Market and Mariano's stores in Wisconsin and Illinois to the Kroger family. 

The Kroger Co

1014 VINE ST
Cincinnati, OH 45202-1100
Phone: 1 (513) 762-4000

Stats

Employer Type: Publicly Owned
Stock Symbol: KR
Stock Exchange: , NYSE
EVP and CIO: Christopher T. Hjelm
Chairman and CEO: W. Rodney McMullen
EVP and CFO: J. Michael Schlotman
Employees (This Location): 500
Employees (All Locations): 453,000

Major Office Locations

Cincinnati, OH

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Lebanon, OH
Lewis Center, OH
Liberty Township, OH
Liberty Twp, OH
Logan, OH
London, OH
Los Angeles, OH
Loveland, OH
Maineville, OH
Mansfield, OH
Marietta, OH
Marion, OH
Martins Ferry, OH
Marysville, OH
Mason, OH
Maumee, OH
Mcconnelsville, OH
Miamisburg, OH
Middletown, OH
Milford, OH
Milwaukee, OH
Monroe, OH
Mount Orab, OH
Mount Vernon, OH
Nelsonville, OH
New Albany, OH
Newark, OH
New Lexington, OH
New Richmond, OH
Oregon, OH
Oxford, OH
Pataskala, OH
Peoria, OH
Perrysburg, OH
Pickerington, OH
Piqua, OH
Port Clinton, OH
Portsmouth, OH
Powell, OH
Prosper, OH
Reynoldsburg, OH
Rockwall, OH
Royal Oak, OH
Saint Clairsville, OH
Saint Marys, OH
Sandusky, OH
Sidney, OH
South Jordan, OH
South Lyon, OH
Spring, OH
Springboro, OH
Springfield, OH
Steubenville, OH
Sunbury, OH
Swanton, OH
Sylvania, OH
Tiffin, OH
Toledo, OH
Troy, OH
Tucson, OH
Urbana, OH
Utica, OH
Vandalia, OH
Waterville, OH
Waverly, OH
Wellston, OH
West Chester, OH
Westerville, OH
Wheelersburg, OH
Wilmington, OH
Worthington, OH
Wshngtn Ct Hs, OH
Xenia, OH
Zanesville, OH
Albany, OR
Beaverton, OR
Bend, OR
Brookings, OR
Canby, OR
Clackamas, OR
Coos Bay, OR
Cornelius, OR
Corvallis, OR
Eugene, OR
Florence, OR
Grants Pass, OR
Gresham, OR
Hillsboro, OR
Klamath Falls, OR
Medford, OR
Newberg, OR
Newport, OR
Oregon City, OR
Portland, OR
Redmond, OR
Roseburg, OR
Salem, OR
Sandy, OR
Scappoose, OR
Springfield, OR
The Dalles, OR
Tigard, OR
Tillamook, OR
Tualatin, OR
Warrenton, OR
Wood Village, OR
Bensalem, PA
Berwick, PA
Blakely, PA
Easton, PA
Elizabethtown, PA
Enola, PA
Ephrata, PA
Harrisburg, PA
Hazle Township, PA
Johnstown, PA
Lancaster, PA
Lititz, PA
Mohnton, PA
Muncy, PA
North Wales, PA
Pittsburgh, PA
Pottsville, PA
Reading, PA
Royersford, PA
Silver Spring, PA
Stroudsburg, PA
Turbotville, PA
Whitehall, PA
Wilkes Barre, PA
York, PA
Aiken, SC
Bluffton, SC
Charleston, SC
Columbia, SC
Florence, SC
Fort Mill, SC
Hilton Head Island, SC
Irmo, SC
Johns Island, SC
Mount Pleasant, SC
Murrells Inlet, SC
Myrtle Beach, SC
North Augusta, SC
North Myrtle Beach, SC
Rock Hill, SC
Summerville, SC
Alcoa, TN
Antioch, TN
Arlington, TN
Bartlett, TN
Bellevue, TN
Brentwood, TN
Brownsville, TN
Clarksville, TN
Cleveland, TN
Collierville, TN
Columbia, TN
Cookeville, TN
Cordova, TN
Covington, TN
Crossville, TN
Decherd, TN
Dickson, TN
Dyersburg, TN
Farragut, TN
Franklin, TN
Gallatin, TN
Germantown, TN
Goodlettsville, TN
Harriman, TN
Hendersonville, TN
Hermitage, TN
Jackson, TN
Johnson City, TN
Kingsport, TN
Knoxville, TN
La Vergne, TN
Lawrenceburg, TN
Lebanon, TN
Lewisburg, TN
Madison, TN
Maryville, TN
Mcminnville, TN
Memphis, TN
Millington, TN
Mount Juliet, TN
Munford, TN
Murfreesboro, TN
Nashville, TN
Oakland, TN
Oak Ridge, TN
Paris, TN
Pigeon Forge, TN
Portland, TN
Savannah, TN
Sevierville, TN
Seymour, TN
Shelbyville, TN
Smyrna, TN
Springfield, TN
Spring Hill, TN
Thompsons Station, TN
Tullahoma, TN
White House, TN
Addison, TX
Allen, TX
Alvin, TX
Angleton, TX
Arlington, TX
Bartonville, TX
Baytown, TX
Beaumont, TX
Bedford, TX
Brownwood, TX
Bryan, TX
Carrollton, TX
Cedar Hill, TX
Cleburne, TX
Clute, TX
College Station, TX
Conroe, TX
Coppell, TX
Crosby, TX
Crowley, TX
Cypress, TX
Dallas, TX
Denison, TX
Denton, TX
De Soto, TX
Dickinson, TX
Duncanville, TX
Euless, TX
Flower Mound, TX
Forney, TX
Fort Worth, TX
Friendswood, TX
Frisco, TX
Galveston, TX
Garland, TX
Granbury, TX
Grand Prairie, TX
Henderson, TX
Highland Village, TX
Houston, TX
Humble, TX
Huntsville, TX
Hurst, TX
Irving, TX
Katy, TX
Keller, TX
Kingwood, TX
La Porte, TX
League City, TX
Lewisville, TX
Magnolia, TX
Mansfield, TX
Marshall, TX
Mckinney, TX
Mesquite, TX
Missouri City, TX
Montgomery, TX
Nacogdoches, TX
North Richland Hills, TX
Orange, TX
Palestine, TX
Paris, TX
Pasadena, TX
Pearland, TX
Plano, TX
Porter, TX
Prosper, TX
Richardson, TX
Richmond, TX
Rockwall, TX
Rosenberg, TX
Sachse, TX
Seabrook, TX
Shenandoah, TX
Sherman, TX
Southlake, TX
Spring, TX
Sugar Land, TX
Texas City, TX
The Colony, TX
The Woodlands, TX
Tomball, TX
Willis, TX
Wylie, TX
Bountiful, UT
Brigham City, UT
Cedar City, UT
Clearfield, UT
Draper, UT
Farmington, UT
Heber City, UT
Herriman, UT
Layton, UT
Lehi, UT
Logan, UT
Magna, UT
Midvale, UT
Moab, UT
North Ogden, UT
Ogden, UT
Orem, UT
Park City, UT
Payson, UT
Pleasant Grove, UT
Price, UT
Provo, UT
Salt Lake City, UT
Sandy, UT
Saratoga Springs, UT
South Jordan, UT
St George, UT
Syracuse, UT
Vernal, UT
West Jordan, UT
Abingdon, VA
Alexandria, VA
Appomattox, VA
Arlington, VA
Ashburn, VA
Blacksburg, VA
Bristol, VA
Bristow, VA
Broadlands, VA
Chantilly, VA
Charlottesville, VA
Chesapeake, VA
Chester, VA
Christiansburg, VA
Clifton Forge, VA
Daleville, VA
Fairfax, VA
Fairlawn, VA
Falls Church, VA
Farmville, VA
Fredericksburg, VA
Gainesville, VA
Hampton, VA
Hardy, VA
Harrisonburg, VA
Hayes, VA
Henrico, VA
Herndon, VA
Leesburg, VA
Lexington, VA
Lynchburg, VA
Manassas, VA
Martinsville, VA
Mc Lean, VA
Mechanicsville, VA
Midlothian, VA
Newport News, VA
Norfolk, VA
North Chesterfield, VA
Portsmouth, VA
Purcellville, VA
Reston, VA
Richmond, VA
Roanoke, VA
Rocky Mount, VA
Salem, VA
Smithfield, VA
Staunton, VA
Sterling, VA
Stone Ridge, VA
Suffolk, VA
Vienna, VA
Vinton, VA
Virginia Beach, VA
Warrenton, VA
Waynesboro, VA
Williamsburg, VA
Yorktown, VA
Auburn, WA
Battle Ground, WA
Belfair, WA
Bellevue, WA
Bellingham, WA
Bothell, WA
Bremerton, WA
Burien, WA
Burlington, WA
Carnation, WA
Covington, WA
East Wenatchee, WA
Edmonds, WA
Ellensburg, WA
Enumclaw, WA
Everett, WA
Federal Way, WA
Gig Harbor, WA
Issaquah, WA
Kennewick, WA
Kent, WA
Kirkland, WA
Lacey, WA
Longview, WA
Lynnwood, WA
Maple Valley, WA
Marysville, WA
Mercer Island, WA
Mill Creek, WA
Monroe, WA
Mountlake Terrace, WA
Mukilteo, WA
Newcastle, WA
Normandy Park, WA
North Bend, WA
Pasco, WA
Port Hadlock, WA
Port Orchard, WA
Port Townsend, WA
Puyallup, WA
Redmond, WA
Renton, WA
Richland, WA
Sammamish, WA
Seattle, WA
Sequim, WA
Shelton, WA
Shoreline, WA
Silverdale, WA
Snohomish, WA
Spanaway, WA
Spokane, WA
Spokane Valley, WA
Stanwood, WA
Sumner, WA
Tacoma, WA
Tumwater, WA
University Place, WA
Vancouver, WA
Woodinville, WA
Yakima, WA
Appleton, WI
Brookfield, WI
Cudahy, WI
Eagle River, WI
Fond Du Lac, WI
Fort Atkinson, WI
Franklin, WI
Germantown, WI
Glendale, WI
Grafton, WI
Greendale, WI
Hales Corners, WI
Hartland, WI
Kenosha, WI
La Crosse, WI
Madison, WI
Marshfield, WI
Mazomanie, WI
Menomonee Falls, WI
Mequon, WI
Milwaukee, WI
Neenah, WI
Oak Creek, WI
Oconomowoc, WI
Oshkosh, WI
Pewaukee, WI
Phillips, WI
Plymouth, WI
Racine, WI
Rothschild, WI
Saint Francis, WI
Schofield, WI
Sheboygan, WI
Stevens Point, WI
Sturgeon Bay, WI
Sun Prairie, WI
Two Rivers, WI
Wales, WI
Watertown, WI
Waukesha, WI
Wausau, WI
Wauwatosa, WI
West Bend, WI
Barboursville, WV
Beaver, WV
Beckley, WV
Bluefield, WV
Buckhannon, WV
Charleston, WV
Clarksburg, WV
Danville, WV
Diamond, WV
Dunbar, WV
Elkins, WV
Elkview, WV
Gassaway, WV
Hinton, WV
Huntington, WV
Logan, WV
Marmet, WV
Morgantown, WV
Moundsville, WV
Parkersburg, WV
Princeton, WV
Rainelle, WV
Ripley, WV
Ronceverte, WV
Saint Albans, WV
Scott Depot, WV
Smithers, WV
South Charleston, WV
Weirton, WV
Wellsburg, WV
Weston, WV
Wheeling, WV
Casper, WY
Cheyenne, WY
Evanston, WY
Gillette, WY
Green River, WY
Jackson, WY
Rawlins, WY
Riverton, WY
Rock Springs, WY
Chatham, Canada
Oshawa, Canada