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About The Fresh Market Inc

When it comes to food, fresh is best. The Fresh Market operates about 160 full-service upscale specialty grocery stores in some 25 US states, from Florida to New York. As the name suggests, the chain specializes in perishable goods, including fruits and vegetables, meat, and seafood. The stores average 20,500 sq. ft., about a third to half the size of a conventional supermarket. Founded by husband-and-wife team Ray and Beverly Berry, who opened their first store in 1982, The Fresh Market was acquired by Apollo Global Management in mid-2016.

Strategy

The Fresh Market is revamping its strategy in the face of intense competition from other grocery chains which have expanded their specialty grocery selection. 

In 2018 the company closed 15 stores and canceled new store openings as it struggled against a rise in grocery competition. It closed stores in Georgia, Illinois, Indiana, Kentucky, North Carolina, New Hampshire, Tennessee, Virginia and Wisconsin. 

The Fresh Market is refocusing on improving its existing operations. To better compete, the company has increased its premium offerings such as USDA prime steaks and imported pastas and boosted its value promotions such as meal kits. The Fresh Market enlarged its beverage section in 2019, adding 300 new beverages to its shelves including cold brews, energy drinks, adaptogenics, and kombuchas.  It also began offering grocery delivery through Instacart following a successful pilot program.   

The Fresh Market Inc

628 Green Valley Rd STE 500
Greensboro, NC 27408-7791
Phone: 1 (336) 272-1338

Firm Stats

Employer Type: Privately Owned
EVP and CFO: Jeffrey Ackerman
President and CEO: Richard A. Anicetti
Chairman: Ray Berry
Employees (This Location): 3,883
Employees (All Locations): 12,600

Major Office Locations

Greensboro, NC

Other Locations

Birmingham, AL
Daphne, AL
Homewood, AL
Huntsville, AL
Mobile, AL
Montgomery, AL
Tuscaloosa, AL
Little Rock, AR
Rogers, AR
Elk Grove, CA
Guilford, CT
Westport, CT
Rehoboth Beach, DE
Altamonte Springs, FL
Aventura, FL
Boca Raton, FL
Bonita Springs, FL
Bradenton, FL
Clearwater, FL
Coral Springs, FL
Delray Beach, FL
Destin, FL
Fleming Island, FL
Fort Myers, FL
Gainesville, FL
Jacksonville, FL
Jupiter, FL
Kissimmee, FL
Miami, FL
Miami Beach, FL
Naples, FL
Orlando, FL
Pembroke Pines, FL
Pensacola, FL
Plantation, FL
Ponte Vedra Beach, FL
Saint Petersburg, FL
Sarasota, FL
Stuart, FL
Tallahassee, FL
Tamarac, FL
Tampa, FL
The Villages, FL
Valrico, FL
Vero Beach, FL
Wellington, FL
Alpharetta, GA
Athens, GA
Atlanta, GA
Augusta, GA
Columbus, GA
Macon, GA
Marietta, GA
Peachtree City, GA
Roswell, GA
Savannah, GA
Snellville, GA
Suwanee, GA
Chicago, IL
Crystal Lake, IL
Geneva, IL
Glen Ellyn, IL
Lake Forest, IL
Lincolnshire, IL
Normal, IL
Peoria, IL
Wilmette, IL
Carmel, IN
Evansville, IN
Fishers, IN
Fort Wayne, IN
Lexington, KY
Louisville, KY
Baton Rouge, LA
Mandeville, LA
Metairie, LA
New Orleans, LA
Hingham, MA
Annapolis, MD
Baltimore, MD
Rockville, MD
Towson, MD
Grand Rapids, MI
Ridgeland, MS
Asheville, NC
Brooklyn, NC
Cary, NC
Chapel Hill, NC
Charlotte, NC
Cornelius, NC
Durham, NC
Fayetteville, NC
Greensboro, NC
Greenville, NC
Hendersonville, NC
Lansing, NC
Melbourne, NC
Nags Head, NC
New York, NC
Raleigh, NC
Southern Pines, NC
Wilmington, NC
Winston Salem, NC
Bedford, NH
Montvale, NJ
Latham, NY
Scarsdale, NY
Smithtown, NY
Cincinnati, OH
Germantown, OH
Toledo, OH
West Chester, OH
Tulsa, OK
Center Valley, PA
Glen Mills, PA
Horsham, PA
Philadelphia, PA
Pittsburgh, PA
Aiken, SC
Columbia, SC
Greenville, SC
Hilton Head Island, SC
Myrtle Beach, SC
Pawleys Island, SC
Spartanburg, SC
Brentwood, TN
Chattanooga, TN
Farragut, TN
Hendersonville, TN
Johnson City, TN
Knoxville, TN
Memphis, TN
Webster, TX
Layton, UT
Salt Lake City, UT
Alexandria, VA
Lynchburg, VA
Midlothian, VA
Newport News, VA
Norfolk, VA
Richmond, VA
Roanoke, VA
Vienna, VA
Virginia Beach, VA
Williamsburg, VA
Winchester, VA
Quincy, WA
Milwaukee, WI