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About The Finish Line Inc

The Finish Line sells performance and casual footwear and apparel through some 900 Finish Line stores and branded shops inside Macy's department stores across the US. Its core Finish Line stores are bigger than those of competitors and offer a wider array of clothing, accessories, and other merchandise, including jackets, backpacks, sunglasses, and watches. Finish Line offers big brand names (such as adidas, NIKE, and Timberland) and also markets its own private-label line of T-shirts, socks, and other basics. The company also sells athletic shoes and apparel online. It is a subsidiary of European sports retailer JD Sports.

Change in Company Type

In mid-2018 European sports retailer JD Sports paid some $558 million for Finish Line. It was purchased based on the strength of its US-based store network and its expertise in digital/online sales, among other reasons.


Finish Line's namesake stores average some 5,600 sq. ft. Footwear accounts for most of sales with apparel and accessories bringing in the rest. The company relies heavily on NIKE products, which account for well over half of total sales.

Geographic Reach

Indianapolis-based Finish Line has stores across the US. Its largest markets are Texas, Florida, California, Illinois, Pennsylvania, and Ohio.

Sales and Marketing

Nearly all of Finish Line's merchandise is shipped directly from suppliers to its distribution center in Indianapolis, Indiana, where the company processes and ships the merchandise by contract and common carriers to its stores/shops or directly to customers.

Financial Performance

In the five years before its acquisition, Finish Line saw revenue rise nearly 15%. Net income, however, dropped 80% between fiscal 2014 and fiscal 2018.

In fiscal 2018 (ended February) -- the last year its revenue was publicly reported -- the company had sales of $1.8 billion, flat from the prior year. Comparable-store sales for the standalone locations fell 4%, which was offset by an additional week in the fiscal year and a rise in comparable-store sales for the Macy's department store locations. 

Net income that year rebounded to $14.4 million from a loss of $18.2 million in fiscal 2017. The results were boosted by an income tax benefit related to the US Tax Act (compared to an expense in prior years) and a smaller loss from discontinued operations.

Cash at the end of fiscal 2018 was $93.4 million, an increase of $2.5 million from the prior year. Cash from operations contributed $77.7 million to the coffers, while investing activities used $52 million, mainly for capital expenditures. Financing activities used another $23.3 million for dividends to stockholders primarily.


Finish Line has been closing stores amid a decline in mall foot traffic and general retail industry woes. In 2019 the company had about 530 standalone stores, compared to some 575 two years earlier; UK-based parent JD Sports has indicated it will continue closing underperforming locations. That said, the European retailer plans to use the Finish Line store network as a foundation and a complement to its own network of stores planned for the US. Five JD stores have opened in the US, four of which were Finish Line conversions.

As its brick-and-mortar operation continues to be streamlined, Finish Line is focusing more on its e-commerce and mobile businesses. The company is investing in its online channel with design and content upgrades, mobile and tablet applications, and an expanded presence on social media and platform enhancements. Indeed, the company considers its online sites ( and to be its most visible stores. As of 2019 online contributes more than 20% of revenue. 

Leveraging its parent's strengths, Finish Line has also embarked on a number of initiatives to improve its visual merchandising standards, including the installation of new fixtures across some 70 locations. 

Company Background

In 1976 boyhood friends Alan Cohen (a lawyer) and David Klapper (a retailer) founded Athletic Enterprises, the Indiana franchisee for The Athlete's Foot. By 1981 they had all The Athlete's Foot stores that the state's big malls could hold -- about a dozen. To expand beyond those confines, the pair teamed up with Dave Fagin and Larry Sablosky and formed The Finish Line.

The Finish Line Inc

Indianapolis, IN 46235-2332
Phone: 1 (317) 899-1022

Firm Stats

Employer Type: Publicly Owned
EVP and COO: Melissa Greenwell
Chairman: Glenn S. Lyon
CEO: Samuel M. Sato
Employees (This Location): 1,000
Employees (All Locations): 13,500

Major Office Locations

Indianapolis, IN

Other Locations

Dothan, AL
Hoover, AL
Huntsville, AL
Fayetteville, AR
Jonesboro, AR
Little Rock, AR
Chandler, AZ
Mesa, AZ
Phoenix, AZ
Bakersfield, CA
Concord, CA
Downey, CA
Fresno, CA
Newark, CA
Northridge, CA
Palmdale, CA
Rancho Cucamonga, CA
Richmond, CA
Roseville, CA
San Bruno, CA
San Jose, CA
Sherman Oaks, CA
Stockton, CA
Tracy, CA
Valencia, CA
Yuba City, CA
Broomfield, CO
Colorado Springs, CO
Denver, CO
Lakewood, CO
Milford, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Altamonte Springs, FL
Boynton Beach, FL
Brandon, FL
Clearwater, FL
Fort Lauderdale, FL
Hialeah, FL
Jacksonville, FL
Lakeland, FL
Melbourne, FL
Miami, FL
Naples, FL
Ocala, FL
Orange Park, FL
Orlando, FL
Panama City, FL
Pembroke Pines, FL
Port Richey, FL
Sanford, FL
Tallahassee, FL
Tampa, FL
Wesley Chapel, FL
Alpharetta, GA
Athens, GA
Atlanta, GA
Buford, GA
Douglasville, GA
Duluth, GA
Kennesaw, GA
Lithonia, GA
Macon, GA
Coralville, IA
Waterloo, IA
Alton, IL
Carbondale, IL
Chicago, IL
Chicago Ridge, IL
Forsyth, IL
Kewanee, IL
Lincolnwood, IL
Lombard, IL
Orland Park, IL
Peru, IL
Skokie, IL
Springfield, IL
Carmel, IN
Indianapolis, IN
Kokomo, IN
Lafayette, IN
Marion, IN
Muncie, IN
Noblesville, IN
Kansas City, KS
Wichita, KS
Bowling Green, KY
Florence, KY
Louisville, KY
Paducah, KY
Alexandria, LA
Kenner, LA
Lafayette, LA
Auburn, MA
Brockton, MA
Burlington, MA
Leominster, MA
Marlborough, MA
Peabody, MA
Columbia, MD
Cumberland, MD
Wheaton, MD
Adrian, MI
Auburn Hills, MI
Battle Creek, MI
Dearborn, MI
Grand Rapids, MI
Grandville, MI
Harper Woods, MI
Livonia, MI
Portage, MI
Troy, MI
Burnsville, MN
Edina, MN
Joplin, MO
Saint Louis, MO
Saint Peters, MO
Springfield, MO
Hattiesburg, MS
Tupelo, MS
Concord, NC
Durham, NC
Gastonia, NC
Louisburg, NC
Pineville, NC
Raleigh, NC
Rocky Mount, NC
Wilmington, NC
Omaha, NE
Cherry Hill, NJ
Eatontown, NJ
Edison, NJ
Freehold, NJ
Livingston, NJ
Wayne, NJ
Albuquerque, NM
Gallup, NM
Las Vegas, NV
Albany, NY
Bay Shore, NY
Clay, NY
Elmhurst, NY
Horseheads, NY
Lake Grove, NY
Lakewood, NY
Massapequa, NY
Rochester, NY
Yorktown Heights, NY
Akron, OH
Canton, OH
Cincinnati, OH
Cleveland, OH
Columbus, OH
Dublin, OH
New Philadelphia, OH
North Olmsted, OH
Sandusky, OH
Springfield, OH
Toledo, OH
Zanesville, OH
Norman, OK
Oklahoma City, OK
Tulsa, OK
Portland, OR
Monroeville, PA
Pittsburgh, PA
Plymouth Meeting, PA
Reading, PA
Scranton, PA
Springfield, PA
Stroudsburg, PA
Uniontown, PA
Charleston, SC
Columbia, SC
Myrtle Beach, SC
Sioux Falls, SD
Chattanooga, TN
Clarksville, TN
Dyersburg, TN
Franklin, TN
Goodlettsville, TN
Jackson, TN
Memphis, TN
Cedar Hill, TX
Cedar Park, TX
Corpus Christi, TX
Denton, TX
El Paso, TX
Fort Worth, TX
Frisco, TX
Grapevine, TX
Houston, TX
Humble, TX
Katy, TX
Laredo, TX
Longview, TX
Mcallen, TX
Mesquite, TX
Odessa, TX
Pasadena, TX
Pearland, TX
Plano, TX
San Angelo, TX
San Antonio, TX
Sugar Land, TX
The Woodlands, TX
Tyler, TX
Charlottesville, VA
Chesapeake, VA
Danville, VA
Fairfax, VA
Fredericksburg, VA
Glen Allen, VA
Harrisonburg, VA
Lynchburg, VA
North Chesterfield, VA
Williamsburg, VA
Winchester, VA
Spokane, WA
Tukwila, WA
Green Bay, WI
Madison, WI
Milwaukee, WI
Racine, WI
Bridgeport, WV
Cheyenne, WY