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About The Cato Corporation

The Cato Corp. caters to fashion-minded women on a budget. The retailer operates more than 1,280 apparel stores in 30-plus states (primarily in the Southeast) under the names Cato, Cato Fashions, Cato Plus, Versona, It's Fashion, and It's Fashion Metro. Its mostly private-label merchandise includes missy, juniors', girls', and plus-sized casual sportswear, career clothing, coats, shoes, and accessories. Cato's stores are typically located in shopping centers anchored by a Wal-Mart store or another major discounter or supermarket. Founded in 1946, the company is led by chairman John Cato, the third generation of Catos in the family business.

Operations

Cato Corp. operates two business segments: Retail which includes its 1,280-plus stores and accounts for generally all of the company's sales; and Credit. To make purchases more convenient, Cato offers a layaway program and its own credit card. The company estimates that about 5% of purchases made in its stores involve its branded credit card and layaway program.

Geographic Reach

Cato Corp. is based in Charlotte, North Carolina. The company owns approximately 185 acres of land in York County, South Carolina as a potential new site for its distribution center.

Sales and Marketing

Cato Corp. purchases its merchandise from about 580 suppliers and some 100 vendors. Stores size average approximately 4,500 sq. ft. 

Cato's advertising includes television, in-store signage, graphics, e-commerce websites, and social media.

The company's advertising expense was approximately $5.6 million, $5.5 million and $5.6 million for the fiscal years 2020, 2019 and 2018, respectively.

Financial Performance

Cato Corp.'s revenue declined every year since 2015, with total revenue for the period decreased by 18%.

The company's revenue fell by about 1% to $825.3 million in 2019. Retail sales decreased by 0.6% to $816.2 million due to closed stores, and Other revenue increased to $9.2 million from increased shipping charges for e-commerce purchases and an increase in gift card breakage income. 

Net income was $35.9 million in 2019 compared to about $30.5 million in 2018. The increase in income was due to lower cost of goods and higher selling, general, and administrative expenses.

Cash and cash equivalents at the end of the period were $14.4 million. Net cash provided by operating activities was $53.4 million, while cash used in investing and financing activities were $22.6 million and $41.6 million, respectively. Main cash uses for the year were for purchases of short-term investments and dividends payment.

Strategy

The company's primary objective is to be the leading fashion specialty retailer for fashion and value in its markets. Management believes the company's success is dependent upon its ability to differentiate its stores from department stores, mass merchandise discount stores and competing specialty stores. The key elements of the company's business strategy are:

Merchandise assortment by offering a wide assortment of on-trend apparel and accessory items in primarily junior/missy, plus sizes, men and kids sizes, infant to boys size 20 and girls size 16 with an emphasis on color, product coordination and selection;

Value pricing by offering quality merchandise that is generally priced below comparable merchandise offered by department stores and mall specialty apparel chains, but is generally more fashionable than merchandise offered by discount stores;

Strip shopping center locations by locating its stores principally in convenient strip centers anchored by national discounters or market-dominant grocery stores that attract large numbers of potential customers;

Customer service by training store managers and sales associates to provide prompt and courteous

service and to assist customers in merchandise selection and wardrobe coordination; and

Credit and layaway programs by offering its credit card and a layaway plan to make the purchase of its merchandise more convenient for its customers.

The Cato Corporation

8100 Denmark Rd
Charlotte, NC 28273-5975
Phone: 1 (704) 554-8510

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: CATO
Stock Exchange: , NYSE
Chairman, President, and CEO: John P. D. Cato
EVP and Director, Stores: Michael Greer
EVP and CFO: John R. Howe
Employees (This Location): 650
Employees (All Locations): 10,060

Major Office Locations

Charlotte, NC

Other Locations

Alabaster, AL
Andalusia, AL
Anniston, AL
Athens, AL
Atmore, AL
Attalla, AL
Bay Minette, AL
Bessemer, AL
Birmingham, AL
Centre, AL
Chelsea, AL
Clanton, AL
Cullman, AL
Decatur, AL
Demopolis, AL
Dothan, AL
Eufaula, AL
Foley, AL
Fort Payne, AL
Gadsden, AL
Greenville, AL
Guntersville, AL
Hartselle, AL
Huntsville, AL
Jackson, AL
Jasper, AL
Leeds, AL
Mobile, AL
Montgomery, AL
Moulton, AL
Muscle Shoals, AL
Northport, AL
Oneonta, AL
Opelika, AL
Oxford, AL
Ozark, AL
Pell City, AL
Phenix City, AL
Prattville, AL
Roanoke, AL
Russellville, AL
Saraland, AL
Scottsboro, AL
Selma, AL
Semmes, AL
Sylacauga, AL
Talladega, AL
Troy, AL
Tuscaloosa, AL
Wetumpka, AL
Alma, AR
Batesville, AR
Benton, AR
Berryville, AR
Blytheville, AR
Bryant, AR
Clarksville, AR
Conway, AR
Crossett, AR
El Dorado, AR
Fayetteville, AR
Forrest City, AR
Fort Smith, AR
Hope, AR
Hot Springs, AR
Jacksonville, AR
Jonesboro, AR
Little Rock, AR
Magnolia, AR
Malvern, AR
Morrilton, AR
Mountain Home, AR
North Little Rock, AR
Paragould, AR
Pine Bluff, AR
Russellville, AR
Searcy, AR
Texarkana, AR
Warren, AR
West Memphis, AR
Wynne, AR
Apache Junction, AZ
Bullhead City, AZ
Sierra Vista, AZ
Tucson, AZ
Longmont, CO
Dover, DE
Georgetown, DE
Milford, DE
Seaford, DE
Apopka, FL
Arcadia, FL
Belle Glade, FL
Belleview, FL
Bushnell, FL
Chiefland, FL
Clewiston, FL
Eustis, FL
Fort Pierce, FL
Gainesville, FL
Inverness, FL
Jacksonville, FL
Live Oak, FL
Macclenny, FL
Melbourne, FL
Milton, FL
Ocoee, FL
Okeechobee, FL
Orlando, FL
Palatka, FL
Panama City, FL
Pensacola, FL
Plant City, FL
Quincy, FL
Saint Augustine, FL
Saint Petersburg, FL
Starke, FL
Stuart, FL
Tallahassee, FL
Vero Beach, FL
Wauchula, FL
West Palm Beach, FL
Winter Haven, FL
Albany, GA
Americus, GA
Athens, GA
Bainbridge, GA
Brunswick, GA
Calhoun, GA
Canton, GA
Cedartown, GA
Columbus, GA
Conyers, GA
Covington, GA
Dahlonega, GA
Dalton, GA
Decatur, GA
Douglas, GA
Douglasville, GA
Duluth, GA
Eastman, GA
Ellenwood, GA
Ellijay, GA
Fitzgerald, GA
Fort Oglethorpe, GA
Gainesville, GA
Hartwell, GA
Hinesville, GA
Jesup, GA
Kennesaw, GA
Lagrange, GA
Lawrenceville, GA
Mableton, GA
Macon, GA
Madison, GA
Marietta, GA
Mcdonough, GA
Milledgeville, GA
Monroe, GA
Morrow, GA
Moultrie, GA
Newnan, GA
Perry, GA
Riverdale, GA
Saint Marys, GA
Sandersville, GA
Savannah, GA
Snellville, GA
Statesboro, GA
Stockbridge, GA
Stone Mountain, GA
Swainsboro, GA
Thomaston, GA
Thomasville, GA
Thomson, GA
Tifton, GA
Toccoa, GA
Trion, GA
Valdosta, GA
Vidalia, GA
Villa Rica, GA
Warner Robins, GA
Cedar Rapids, IA
Davenport, IA
Dubuque, IA
Fort Dodge, IA
Keokuk, IA
Mason City, IA
Muscatine, IA
Newton, IA
Sioux City, IA
West Des Moines, IA
Belleville, IL
Benton, IL
Carbondale, IL
Decatur, IL
Du Quoin, IL
Granite City, IL
Highland, IL
Jerseyville, IL
Marion, IL
Mattoon, IL
Mount Vernon, IL
Quincy, IL
Washington, IL
Bloomington, IN
Brazil, IN
Columbus, IN
Crawfordsville, IN
Elkhart, IN
Evansville, IN
Fort Wayne, IN
Indianapolis, IN
Madison, IN
Marion, IN
Monticello, IN
Plymouth, IN
Shelbyville, IN
Vincennes, IN
Washington, IN
El Dorado, KS
Emporia, KS
Independence, KS
Junction City, KS
Newton, KS
Pittsburg, KS
Salina, KS
Bardstown, KY
Benton, KY
Bowling Green, KY
Campbellsville, KY
Corbin, KY
Danville, KY
Erlanger, KY
Frankfort, KY
Harlan, KY
Harrodsburg, KY
Hazard, KY
Leitchfield, KY
Lexington, KY
London, KY
Louisville, KY
Madisonville, KY
Mayfield, KY
Maysville, KY
Mount Sterling, KY
Newport, KY
Nicholasville, KY
Oak Grove, KY
Owensboro, KY
Paducah, KY
Pikeville, KY
Prestonsburg, KY
Princeton, KY
Radcliff, KY
Richmond, KY
Versailles, KY
Whitesburg, KY
Abbeville, LA
Alexandria, LA
Baker, LA
Baton Rouge, LA
Bogalusa, LA
Chalmette, LA
Crowley, LA
Cut Off, LA
Deridder, LA
Donaldsonville, LA
Farmerville, LA
Franklinton, LA
Gonzales, LA
Houma, LA
Jennings, LA
Lafayette, LA
Lake Charles, LA
La Place, LA
Leesville, LA
Luling, LA
Mansura, LA
Marrero, LA
Minden, LA
Monroe, LA
Morgan City, LA
New Iberia, LA
Opelousas, LA
Pineville, LA
Ruston, LA
Shreveport, LA
Sulphur, LA
Thibodaux, LA
Winnsboro, LA
Zachary, LA
Oakland, MD
Pocomoke City, MD
Prince Frederick, MD
Salisbury, MD
Battle Creek, MI
Benton Harbor, MI
Grand Rapids, MI
Holland, MI
Lansing, MI
Norton Shores, MI
Arnold, MO
Cape Girardeau, MO
Clinton, MO
De Soto, MO
Eureka, MO
Fulton, MO
Harrisonville, MO
Joplin, MO
Kennett, MO
Lebanon, MO
Marshall, MO
Marshfield, MO
Neosho, MO
Nixa, MO
Osage Beach, MO
Ozark, MO
Poplar Bluff, MO
Republic, MO
Saint Louis, MO
Springfield, MO
Troy, MO
Warrensburg, MO
Amory, MS
Batesville, MS
Brandon, MS
Brookhaven, MS
Canton, MS
Clarksdale, MS
Cleveland, MS
Corinth, MS
Flowood, MS
Forest, MS
Fulton, MS
Greenville, MS
Greenwood, MS
Grenada, MS
Gulfport, MS
Hattiesburg, MS
Holly Springs, MS
Horn Lake, MS
Indianola, MS
Jackson, MS
Kosciusko, MS
Laurel, MS
Louisville, MS
Lucedale, MS
Madison, MS
Magee, MS
Mccomb, MS
Meridian, MS
Natchez, MS
New Albany, MS
Ocean Springs, MS
Olive Branch, MS
Oxford, MS
Pascagoula, MS
Petal, MS
Philadelphia, MS
Picayune, MS
Richland, MS
Senatobia, MS
Southaven, MS
Starkville, MS
Tupelo, MS
Vicksburg, MS
Waveland, MS
West Point, MS
Ahoskie, NC
Albemarle, NC
Asheville, NC
Burlington, NC
Charlotte, NC
Clemmons, NC
Clyde, NC
Dunn, NC
Durham, NC
Eden, NC
Elizabethtown, NC
Fayetteville, NC
Franklin, NC
Fuquay Varina, NC
Gastonia, NC
Goldsboro, NC
Greensboro, NC
Greenville, NC
Havelock, NC
Henderson, NC
Hendersonville, NC
High Point, NC
Hillsborough, NC
Hope Mills, NC
Jacksonville, NC
Kannapolis, NC
Kernersville, NC
Kinston, NC
Knightdale, NC
Laurinburg, NC
Lenoir, NC
Lexington, NC
Lincolnton, NC
Louisburg, NC
Lumberton, NC
Mayodan, NC
Mebane, NC
Monroe, NC
Mount Airy, NC
Murphy, NC
New Bern, NC
Raeford, NC
Raleigh, NC
Randleman, NC
Reidsville, NC
Roanoke Rapids, NC
Rocky Mount, NC
Roxboro, NC
Salisbury, NC
Sanford, NC
Shallotte, NC
Shelby, NC
Siler City, NC
Smithfield, NC
Southern Pines, NC
Southport, NC
Spring Lake, NC
Statesville, NC
Tarboro, NC
Thomasville, NC
Wake Forest, NC
Washington, NC
West Jefferson, NC
Wilkesboro, NC
Williamston, NC
Wilmington, NC
Winston Salem, NC
Grand Island, NE
Kearney, NE
Lincoln, NE
Norfolk, NE
Mays Landing, NJ
Pennsville, NJ
Albuquerque, NM
Carlsbad, NM
Gallup, NM
Hobbs, NM
Las Cruces, NM
Rio Rancho, NM
Santa Fe, NM
Batavia, NY
Evans Mills, NY
Rome, NY
Athens, OH
Cambridge, OH
Celina, OH
Cleveland, OH
Columbus, OH
Dayton, OH
Eaton, OH
Findlay, OH
Greenville, OH
Harrison, OH
Ironton, OH
Jackson, OH
Lebanon, OH
Madison, OH
Massillon, OH
Milford, OH
Newark, OH
Pickerington, OH
Portsmouth, OH
Reynoldsburg, OH
Springfield, OH
Steubenville, OH
Zanesville, OH
Ada, OK
Ardmore, OK
Bartlesville, OK
Broken Arrow, OK
Chickasha, OK
Claremore, OK
Durant, OK
Edmond, OK
Guthrie, OK
Idabel, OK
Lawton, OK
Muskogee, OK
Norman, OK
Oklahoma City, OK
Okmulgee, OK
Owasso, OK
Ponca City, OK
Poteau, OK
Pryor, OK
Sand Springs, OK
Sapulpa, OK
Shawnee, OK
Stillwater, OK
Tahlequah, OK
Tulsa, OK
Woodward, OK
Yukon, OK
Altoona, PA
Coal Township, PA
Muncy, PA
Shippensburg, PA
Anderson, SC
Barnwell, SC
Beaufort, SC
Camden, SC
Cheraw, SC
Columbia, SC
Conway, SC
Florence, SC
Gaffney, SC
Georgetown, SC
Greenville, SC
Greenwood, SC
Greer, SC
Hartsville, SC
Lake City, SC
Lancaster, SC
Laurens, SC
Leesville, SC
Lexington, SC
Mauldin, SC
Mount Pleasant, SC
Newberry, SC
North Augusta, SC
North Myrtle Beach, SC
Orangeburg, SC
Rock Hill, SC
Spartanburg, SC
Summerville, SC
Surfside Beach, SC
Union, SC
Walterboro, SC
West Columbia, SC
Winnsboro, SC
York, SC
Sioux Falls, SD
Athens, TN
Bartlett, TN
Chattanooga, TN
Clarksville, TN
Cleveland, TN
Collierville, TN
Cookeville, TN
Covington, TN
Decherd, TN
Dickson, TN
Dyersburg, TN
Fayetteville, TN
Goodlettsville, TN
Greeneville, TN
Hendersonville, TN
Huntingdon, TN
Jackson, TN
Jasper, TN
Jefferson City, TN
Johnson City, TN
Kingsport, TN
Knoxville, TN
Lafayette, TN
Lawrenceburg, TN
Lebanon, TN
Lenoir City, TN
Lewisburg, TN
Lexington, TN
Madisonville, TN
Memphis, TN
Millington, TN
Murfreesboro, TN
Newport, TN
Oneida, TN
Ooltewah, TN
Paris, TN
Pulaski, TN
Ripley, TN
Rockwood, TN
Selmer, TN
Sevierville, TN
Shelbyville, TN
Springfield, TN
Tullahoma, TN
Union City, TN
Abilene, TX
Alamo, TX
Alvin, TX
Amarillo, TX
Angleton, TX
Arlington, TX
Austin, TX
Baytown, TX
Bonham, TX
Brownwood, TX
Carrollton, TX
Cedar Hill, TX
Center, TX
Cleburne, TX
College Station, TX
Conroe, TX
Corpus Christi, TX
Corsicana, TX
Crockett, TX
Dallas, TX
Del Rio, TX
Desoto, TX
Dickinson, TX
Dumas, TX
Edinburg, TX
El Campo, TX
Floresville, TX
Fort Worth, TX
Friendswood, TX
Garland, TX
Granbury, TX
Grand Prairie, TX
Gun Barrel City, TX
Harlingen, TX
Henderson, TX
Hereford, TX
Houston, TX
Irving, TX
Jacksonville, TX
Jasper, TX
Katy, TX
Kemah, TX
Kerrville, TX
Kilgore, TX
Killeen, TX
Kingsville, TX
Lake Jackson, TX
Lampasas, TX
Levelland, TX
Liberty, TX
Lindale, TX
Livingston, TX
Longview, TX
Lubbock, TX
Lufkin, TX
Lumberton, TX
Marshall, TX
Mckinney, TX
Midland, TX
Mineral Wells, TX
Mount Pleasant, TX
Nacogdoches, TX
New Boston, TX
Odessa, TX
Pampa, TX
Pasadena, TX
Pearland, TX
Pflugerville, TX
Plainview, TX
Plano, TX
Pleasanton, TX
Port Arthur, TX
Rockwall, TX
Rosenberg, TX
Rowlett, TX
Saginaw, TX
San Angelo, TX
San Antonio, TX
San Benito, TX
Seagoville, TX
Seguin, TX
Silsbee, TX
Spring Branch, TX
Sulphur Springs, TX
Temple, TX
Terrell, TX
The Colony, TX
Tomball, TX
Tyler, TX
Victoria, TX
Waxahachie, TX
Weatherford, TX
West Orange, TX
Wichita Falls, TX
Abingdon, VA
Ashland, VA
Big Stone Gap, VA
Bluefield, VA
Bristol, VA
Chesapeake, VA
Covington, VA
Danville, VA
Fairlawn, VA
Farmville, VA
Franklin, VA
Front Royal, VA
Kilmarnock, VA
Lynchburg, VA
Madison Heights, VA
Marion, VA
Martinsville, VA
Newport News, VA
Norfolk, VA
North Chesterfield, VA
Orange, VA
Portsmouth, VA
Richmond, VA
Roanoke, VA
Salem, VA
South Boston, VA
Suffolk, VA
Tappahannock, VA
Waynesboro, VA
Woodstock, VA
Waukesha, WI
Beckley, WV
Clarksburg, WV
Elkins, WV
Hurricane, WV
Lewisburg, WV
Oak Hill, WV
Princeton, WV
South Charleston, WV
Wayne, WV
Weston, WV