Boardriders rides the wave of youth appeal. Formerly Quiksilver, the company caters to the young and athletic with surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Billabong, Element, VonZipper, and Roxy names, among others. It also owns the
Boardriders serves customers in more than 110 countries; it has e-commerce capabilities in about 35 countries and company-owned retail stores in nearly 30. More than 60% of revenue comes from outside North America.
To grow sales and return to profitability after emerging from bankruptcy, Boardriders is focused on strengthening its brands; expanding its business in emerging markets; and driving operational efficiencies. The company has also invested in improving its e-commerce platform and growing its store network.
It owns a portfolio of the leading brands in surf and sportswear, including Quiksilver, DC Shoes, Element, and Billabong. The company is dedicated to preserving and promoting each of these distinctive, historic brands.
In addition, Boardriders is pushing its brands into new product areas, including personal care (Roxy and Quiksilver sun care and other products through an agreement with Inter Parfums) and hotels (Quiksilver and Roxy have partnered with Accor's Jo&Joe, a new hotel chain targeting millennials).
To help it focus, the company has divested noncore business to focus on its most iconic brands. Jettisoned brands include Surfdome (sold to SurfStitch), Mervin Manufacturing (sold to Extreme Holdings), and skateboarder Tony Hawk's Hawk Designs (sold to
Mergers and Acquisitions
In April 2018 Boardriders completed the acquisition of Australian rival Billabong, which owns Element, VonZipper, Billabong, and other brands that make surf and action sports apparel and accessories. The deal, valued around $155 million, creates one of the world's largest action sports companies.
5600 ARGOSY CIR BLDG 100
Huntington Beach, CA 92649-1063
Phone: 1 (714) 889-2200
Employer Type: Privately Owned
CEO: Pierre Agnes
Chairman: Bob McKnight
CFO: Richard Shields
Employees (This Location): 200
Employees (All Locations): 700
Huntington Beach, CA
Huntington Beach, CA
Laguna Beach, CA
Universal City, CA
Las Vegas, NV
San Marcos, TX