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About Boardriders, Inc.

Boardriders rides the wave of youth appeal. Formerly Quiksilver, the company caters to the young and athletic with surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Billabong, Element, VonZipper, and Roxy names, among others. It also owns the DC Shoes brand of footwear and apparel for young men and juniors. It sells its apparel, footwear, and accessories in specialty and department stores worldwide, as well as through its own network of about 630 retail stores. It emerged from Chapter 11 bankruptcy protection in 2016 and is now owned by Oaktree Capital Management; in 2018 it bought rival Billabong.

Geographic Reach

Boardriders serves customers in more than 110 countries; it has e-commerce capabilities in about 35 countries and company-owned retail stores in nearly 30. More than 60% of revenue comes from outside North America.

Strategy

To grow sales and return to profitability after emerging from bankruptcy, Boardriders is focused on strengthening its brands; expanding its business in emerging markets; and driving operational efficiencies. The company has also invested in improving its e-commerce platform and growing its store network.

It owns a portfolio of the leading brands in surf and sportswear, including Quiksilver, DC Shoes, Element, and Billabong. The company is dedicated to preserving and promoting each of these distinctive, historic brands.

In addition, Boardriders is pushing its brands into new product areas, including personal care (Roxy and Quiksilver sun care and other products through an agreement with Inter Parfums) and hotels (Quiksilver and Roxy have partnered with Accor's Jo&Joe, a new hotel chain targeting millennials).

To help it focus, the company has divested noncore business to focus on its most iconic brands. Jettisoned brands include Surfdome (sold to SurfStitch), Mervin Manufacturing (sold to Extreme Holdings), and skateboarder Tony Hawk's Hawk Designs (sold to Cherokee).

Mergers and Acquisitions

In April 2018 Boardriders completed the acquisition of Australian rival Billabong, which owns Element, VonZipper, Billabong, and other brands that make surf and action sports apparel and accessories. The deal, valued around $155 million, creates one of the world's largest action sports companies.

Boardriders, Inc.

5600 ARGOSY CIR BLDG 100
Huntington Beach, CA 92649-1063
Phone: 1 (714) 889-2200

Stats

Employer Type: Privately Owned
CEO: Pierre Agnes
Chairman: Bob McKnight
CFO: Richard Shields
Employees (This Location): 200
Employees (All Locations): 700

Major Office Locations

Huntington Beach, CA

Other Locations

Barstow, CA
Cabazon, CA
Commerce, CA
Corona, CA
Folsom, CA
Huntington Beach, CA
Laguna Beach, CA
Universal City, CA
Vail, CO
Ellenton, FL
Miami, FL
Sunrise, FL
Honolulu, HI
Kailua, HI
Lahaina, HI
Waikoloa, HI
Las Vegas, NV
Woodburn, OR
San Marcos, TX
Seattle, WA