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About Boardriders, Inc.

Boardriders rides the wave of youth appeal. Formerly Quiksilver, the company caters to the young and athletic with surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Billabong, Element, VonZipper, and Roxy names, among others. It also owns the DC Shoes brand of footwear and apparel for young men and juniors. It sells its apparel, footwear, and accessories in specialty and department stores worldwide, as well as through its own network of about  570retail stores. It emerged from Chapter 11 bankruptcy protection in 2016 and is now owned by Oaktree Capital Management; in 2018 it bought rival Billabong.

Operations

Boardriders operate in over 55 countries with 15 flagship stores, 570 retails stores, over 7,000 wholesale accounts and Ecom Platforms in 35 countries.

Geographic Reach

Boardriders has a presence in more than  55 countries; it has e-commerce capabilities in over 35 countries with around 570 retail stores.  The company's global and Americas headquarters is located in Huntington Beach, California.

Strategy

Boardriders owns a portfolio of the leading brands in surf and sportswear, including Quiksilver, DC Shoes, Element, and Billabong. The company is dedicated to preserving and promoting each of these distinctive, historic brands.

The company is focused on maintaining its strong global retail footprint with its concept stores. These stores exist as a hub for the community with art, entertainment, food and drinks, skateparks, and barber shops. The company's concept stores are located near iconic surf spots around the world, and offers good food, cold drinks, and all its well-loved products. Places where Boardriders has concept stores outside of the US include France, Spain, Russia, and Portugal.

Boardriders, Inc.

5600 Argosy Ave Ste 100
Huntington Beach, CA 92649-1063
Phone: 1 (714) 889-2200

Firm Stats

Employer Type: Privately Owned
CEO: Pierre Agnes
Chairman: Bob McKnight
CFO: Richard Shields
Employees (This Location): 600
Employees (All Locations): 600

Major Office Locations

Huntington Beach, CA

Other Locations

Barstow, CA
Cabazon, CA
Commerce, CA
Corona, CA
Folsom, CA
Huntington Beach, CA
Laguna Beach, CA
Universal City, CA
Vail, CO
Ellenton, FL
Miami, FL
Sunrise, FL
Honolulu, HI
Kailua, HI
Lahaina, HI
Waikoloa, HI
Las Vegas, NV
Woodburn, OR
San Marcos, TX
Seattle, WA