In addition to its retail supermarkets in Wisconsin and northern Illinois, Piggly Wiggly Midwest's wholesale arm supplies nine Butera Market stores and two Eurofresh stores in the Chicagoland area.

Geographic Reach

Piggly Wiggly Midwest, as its name suggests, serves shoppers in the Midwestern states of Wisconsin and Illinois.

Sales and Marketing

When shoppers buy selected products, they earn cash rewards at Piggly Wiggly and Butera stores, thanks to Piggly Wiggly Midwest's partnership with Ibotta.

Financial Performance

Piggly Wiggly Midwest rang up an estimated $1.4 billion in sales in 2013 compared with about $1.4 billion in 2012 and $1.3 billion in 2011.

Strategy

One of the leading grocery store chains in Wisconsin, Piggly Wiggly competes primarily on price with regional rivals, such as Roundy's Supermarkets' Pick 'n Save, Copps Food Center, and Rainbow Foods banners. It must also contend with such retailing powerhouses as Wal-Mart and Target, which have been expanding their grocery businesses. As a member of the Topco cooperative, the company offers many products under the Food Club and Top Care labels.

Piggly Wiggly Midwest is making plans to convert a shuttered 62,000-sq.-ft. Dominick's grocery store in the Chicago area of Buffalo Grove in 2014 and rebranding it as Butera.