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About Nordstrom, Inc.

Service with a smile is a part of Nordstrom's corporate culture. One of the nation's largest upscale apparel and shoe retailers, Nordstrom sells clothes, shoes, and accessories through about 110 Nordstrom full-line stores and about 240 off-price outlet stores (Nordstrom Rack) in about 40 states and online. It also operates about 5 full-line and about 5 Rack stores in Canada, less than 5 Jeffrey luxury boutiques, about 5 Trunk Club personal clothing service clubhouses, roughly 5 Nordstrom Local hubs, a couple of "Last Chance" clearance stores, and online private sale site HauteLook. With its easy-return policy and touches such as thank-you notes from employees, Nordstrom has earned a reputation for top-notch customer service. Nordstrom family members, who own about 30% of the retailer's stock, closely supervise the chain.

Operations

Nordstrom's operates in one business segment the Retail . The Retail segment accounts for all (100%) of Nordstrom's revenue and includes sales from its full-line and Nordstrom Rack stores as well as from its Nordstrom.com, nordstromrack.com, Hautelook.com, Trunk Club.com, Jeffrey, Nordstrom Local, Last Chance, and Canadian operations.

Nordstrom's Full Price operations (Nordstrom US full-line stores, Nordstrom.com, Canadian operations, Trunk Club, Jeffrey, and Nordstrom Local) generate over 65% of the retail sales, while Off-Price operations (Nordstrom US Rack stores, Nordstromrack.com/HauteLook, and Last Chance clearance stores) accounts for the remaining sales.

By product, the company generates nearly 30% of its net sales from women's apparel, while shoe sales make up about 25%. The rest of its net sales came from men's apparel (more than 15%), women's accessories (more than 10%), cosmetics (some 10%), and kid's apparel and other items (some 5%, each).

Geographic Reach

Based in Seattle, Washington, Nordstrom has about380 full-line and Nordstrom Rack stores in approximately 40 US states, as well as about a dozen Nordstrom full-line stores and Rack stores in Canada. California is the retailer's largest market with nearly 90 full-line and Rack stores. Other major markets for the chain include Florida, Illinois, and Texas. The company also operates six distribution centers in California, Florida, Iowa, Maryland, and Oregon; three fulfillment centers in California, Iowa, and Pennsylvania; and four office facilities in California, Colorado, Illinois, and New York.

Sales and Marketing

Nordstrom processes and ships orders directly to customers through fulfillment centers, while its distribution centers process and ship merchandise to its stores and other facilities.

The company promotes its products through online marketing, magazines, store events, and other media. Nordstrom's advertising expense totaled $299 million, $246 million, and $261 million for the years 2019, 2018, and 2017, respectively.

Financial Performance

In 2019, total Company net sales decreased 2.2%, compared with 2018. While net sales decreased, the company successfully executed plans to drive their top-line in the second half of the year due to the company's loyalty, digital marketing and merchandising programs. Digital sales increased 7% compared with 2018 and order pickup as a percentage of digital sales increased compared with 2018.

Nordstrom's net sales decrease of 2% started with the first half of the year below expectations, while they improved sales trends in the second half across our Full-Price and Off-Price businesses.

The company's cash held at the end of 2019 decreased by $104 million to $853 million, compared to $957 million in the prior year. Cash provided by operations was $1.2 billion, while cash used for investing and financing activities were, $909 million and $431 million, respectively.

Strategy

As its Full-Price business evolves, the company's market strategy leverages its inventory to serve customers on its terms through investments in digital capabilities and in people, product and place. Nordstrom's goal is to gain market share while driving customer engagement and inventory efficiencies. There are two elements to this strategy: first, the company provides customers a greater selection of merchandise available for next-day pickup or delivery, without increasing inventory levels. Second, it increases engagement with customers by offering express services such as order pickup, returns and alterations at additional convenient locations. The company accelerated its strategy to five of its top markets — New York, Los Angeles, Chicago, Dallas and San Francisco — in 2019 and will expand Nordstrom's strategy into five additional markets in 2020, including Philadelphia, Washington, D.C., Boston, Seattle and Toronto. In addition, the company is integrating Trunk Club into Nordstrom full-line stores and Nordstrom.com to create a cohesive styling offering across Nordstrom and to gain efficiencies.

Nordstrom, Inc.

1617 6th Ave
Seattle, WA 98101-1707
Phone: 1 (206) 628-2111

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: JWN
Stock Exchange: , NYSE
Co-President: Blake W. Nordstrom
Co-President: Peter E. Nordstrom
Co-President: Erik B. Nordstrom
Employees (This Location): 120
Employees (All Locations): 68,000

Major Office Locations

Seattle, WA

Other Locations

Anchorage, AK
Chandler, AZ
Phoenix, AZ
Scottsdale, AZ
Tucson, AZ
Arcadia, CA
Bakersfield, CA
Brea, CA
Canoga Park, CA
Cerritos, CA
Chino, CA
Colma, CA
Commerce, CA
Corte Madera, CA
Costa Mesa, CA
Culver City, CA
East Palo Alto, CA
Escondido, CA
Fontana, CA
Fremont, CA
Fresno, CA
Fullerton, CA
Glendale, CA
Huntington Beach, CA
Irvine, CA
Laguna Hills, CA
Los Angeles, CA
Mission Viejo, CA
Montclair, CA
National City, CA
Newark, CA
Ontario, CA
Orange, CA
Oxnard, CA
Palm Desert, CA
Palo Alto, CA
Pasadena, CA
Pleasanton, CA
Redondo Beach, CA
Riverside, CA
Roseville, CA
Sacramento, CA
San Bernardino, CA
San Diego, CA
San Francisco, CA
San Jose, CA
San Leandro, CA
San Marcos, CA
San Mateo, CA
Santa Ana, CA
Santa Barbara, CA
Temecula, CA
Thousand Oaks, CA
Upland, CA
Walnut Creek, CA
Woodland Hills, CA
Boulder, CO
Broomfield, CO
Colorado Springs, CO
Denver, CO
Englewood, CO
Lakewood, CO
Littleton, CO
Lone Tree, CO
Farmington, CT
Washington, DC
Newark, DE
Boca Raton, FL
Brandon, FL
Clearwater, FL
Coral Gables, FL
Gainesville, FL
Jacksonville, FL
Miami, FL
Naples, FL
Orlando, FL
Palm Beach Gardens, FL
Sunrise, FL
Tampa, FL
University Park, FL
Wellington, FL
Winter Park, FL
Alpharetta, GA
Atlanta, GA
Buford, GA
Honolulu, HI
Cedar Rapids, IA
Dubuque, IA
West Des Moines, IA
Boise, ID
Chicago, IL
Naperville, IL
Northbrook, IL
Oak Brook, IL
Orland Park, IL
Schaumburg, IL
Skokie, IL
Indianapolis, IN
Schererville, IN
Lenexa, KS
Overland Park, KS
New Orleans, LA
Boston, MA
Braintree, MA
Burlington, MA
Natick, MA
Peabody, MA
Westwood, MA
Annapolis, MD
Bethesda, MD
Columbia, MD
Gaithersburg, MD
Towson, MD
Upper Marlboro, MD
South Portland, ME
Clinton Township, MI
Grand Rapids, MI
Novi, MI
Troy, MI
Bloomington, MN
Manchester, MO
Saint Louis, MO
Charlotte, NC
Durham, NC
Cherry Hill, NJ
Edison, NJ
Freehold, NJ
Livingston, NJ
North Bergen, NJ
Paramus, NJ
Rockaway, NJ
Short Hills, NJ
Wayne, NJ
Henderson, NV
Las Vegas, NV
Brooklyn, NY
Flushing, NY
Garden City, NY
Huntington Station, NY
Manhasset, NY
New York, NY
Westbury, NY
White Plains, NY
Beachwood, OH
Beavercreek, OH
Cincinnati, OH
Cleveland, OH
Columbus, OH
Westlake, OH
Oklahoma City, OK
Tulsa, OK
Beaverton, OR
Clackamas, OR
Eugene, OR
Happy Valley, OR
Portland, OR
Salem, OR
Tigard, OR
Allentown, PA
Elizabethtown, PA
King Of Prussia, PA
Philadelphia, PA
Pittsburgh, PA
Willow Grove, PA
Providence, RI
Columbia, SC
Greenville, SC
Arlington, TX
Austin, TX
Dallas, TX
El Paso, TX
Frisco, TX
Houston, TX
Hurst, TX
Plano, TX
San Antonio, TX
Southlake, TX
Sugar Land, TX
Sunset Valley, TX
The Woodlands, TX
Farmington, UT
Murray, UT
Salt Lake City, UT
Sandy, UT
Arlington, VA
Fairfax, VA
Mc Lean, VA
Norfolk, VA
Richmond, VA
Sterling, VA
Woodbridge, VA
Albany, WA
Algona, WA
Bellevue, WA
Lynnwood, WA
Seattle, WA
Spokane, WA
Spokane Valley, WA
Tacoma, WA
Tukwila, WA
Wauwatosa, WI
Calgary, Canada
Etobicoke, Canada
North York, Canada
Ottawa, Canada
Toronto, Canada
Vancouver, Canada