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About Kohl's Department Stores, Inc.

Clothing retailer Kohl's operates about 1,150 namesake department stores across the US, as well as some 15 FILA outlets and Off-Aisle clearance centers. Competing with discount and mid-level department stores, the company sells moderately priced name-brand and private-label apparel, shoes, accessories, and housewares. Its private-label brands include Apt. 9, Croft & Barrow, and Jumping Beans; Kohl's also sells exclusive brands through agreements with Jennifer Lopez, Vera Wang, and the Food Network, among others. More than 90% of the company's stores are freestanding or in strip centers with the rest located in malls.

Operations

By product, Kohl's generates about 30% of sales from women's clothing and some 20% from men's clothing. The rest of the retailer's sales come from home products (nearly 20%), children's clothing (about 15%), and accessories and footwear (about 10% each).

It boasts a strong portfolio of national, exclusive, and private-label brands, with about 60% of its sales tied to national brands and the rest coming from private and exclusive brands.

Geographic Reach

Kohl's network of some 1,150 stores covers the entire US. Its largest markets are the Midwest (with more than a quarter of stores and led by Illinois with about 65) and West (with about 20% of stores and led by California with nearly 120); other leading states include Texas, Ohio, Florida, New York, and Pennsylvania.

To support its brick-and-mortar businesses, Wisconsin-based Kohl's maintains a network of about 10 distribution centers in Findlay, Ohio; Winchester, Virginia; Blue Springs, Missouri; Corsicana, Texas; Mamakating, New York; San Bernardino, California; Macon, Georgia; Patterson, California; and Ottawa, Illinois.

Facilities that serve Kohl's e-commerce business are in Monroe, Ohio; San Bernardino, California; Edgewood, Maryland; Plainfield, Indiana, and DeSoto, Texas.

Sales and Marketing

Kohl's sells its products through its stores, online, and through in-store kiosks that offer customers free shipping to their homes. As an omni-channel retailer, the company doesn't make a clear distinction between store and digital sales and thus doesn't report them separately.

Financial Performance

Kohl's revenues have been flat over the past few years with few new store openings and sluggish comparable store sales growth. Its profits have also been in a slow decline during that time as rising merchandise costs have caused margins to shrink, and as it's been spending more on investments in IT and marketing to support growth.

The retailer's revenue rose slightly in fiscal 2017 (ended January 2018) to $19.1 billion, up 2% from the prior year. Nearly half that growth came from a 53rd week in the fiscal year, with the rest a result of a 1.5% increase in same-store sales, powered by an especially strong Q4 (which saw same-store sales of more than 6%).

After several years of declines, net income also rose that year, jumping about 55% to $859 million. Kohl's benefited from a lack of impairments, store closings, and other costs, compared to nearly $200 million in fiscal 2016.

Cash at the end of 2017 was $1.3 billion, an increase of about $235 million from the prior year. Cash from operations contributed $1.7 billion to the coffers, while investing activities used $650 million, mainly for investments in information technology and other capital expenditures. Financing activities used another $808 million, primarily for stock buyback and dividends paid.

Strategy

As is the case across the entire retail industry (across all industries actually), Kohl's is embracing technology and innovation as keys to its future success. Since fiscal 2015 about half of its capital expenditures have gone toward information technology initiatives, and the company expects that trend to continue in fiscal 2018. A significant portion of this has been in pursuit of a seamless omni-channel experience, which allows customers to browse, buy, pick up, and return merchandise online, in stores, or through a combination of both. More generally, Kohl's has invested in data and analytics for enhanced marketing and personalization initiatives, is improving its fulfillment capabilities, and is migrating its systems and applications to the cloud.

In a somewhat related and interesting strategic move, the retailer in 2017 entered an agreement with its top online competitor, Amazon, to accept Amazon returns in Kohl's stores and establish Amazon Smart Home Experience zones in a limited number of its locations. Amazon Smart Home features Amazon devices such as the Echo and Fire TV. Kohl’s is betting that the partnership will bring more customers into its stores.

Speaking of stores, brick-and-mortar locations are still the cornerstone of Kohl's business. Although the retailer is shrinking its stores, unlike many of its competitors it is shrinking the size, not the number. Through mid-2018 Kohl's has shrunk the size of hundreds of locations by about a third (from some 90,000 sq. ft. to some 60,000 sq. ft.). In some cases the excess footage is being rented out to Amazon, as part of the agreement mentioned above, or discount supermarket chain Aldi. Kohl's is also experimenting with a 35,000 sq. ft. store model that is being tested in about a dozen cities. The company wants to maintain its store base as a foundation for online sales, as well as branding/marketing efforts, and it hopes to use the smaller store format to expand into new markets.

Kohl's Department Stores, Inc.

N56 W17000 RIDGEWOOD DR
Menomonee Falls, WI 53051-7096
Phone: 1 (262) 703-7000

Stats

Employer Type: Privately Owned
Executive Vice President: Jack Boyle
Executive Vice President Finance: Joanne Crevoiserat
Senior Manager Purchasing: Jeffrey Ott
Employees (This Location): 700
Employees (All Locations): 126,000

Major Office Locations

Menomonee Falls, WI

Other Locations

Anchorage, AK
Birmingham, AL
Decatur, AL
Dothan, AL
Florence, AL
Hoover, AL
Huntsville, AL
Madison, AL
Mobile, AL
Montgomery, AL
Opelika, AL
Oxford, AL
Prattville, AL
Spanish Fort, AL
Bryant, AR
Conway, AR
Fayetteville, AR
Fort Smith, AR
Jonesboro, AR
Little Rock, AR
North Little Rock, AR
Rogers, AR
Avondale, AZ
Bullhead City, AZ
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Flagstaff, AZ
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Glendale, AZ
Mesa, AZ
Oro Valley, AZ
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Alameda, CA
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Antelope, CA
Bakersfield, CA
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Campbell, CA
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Chula Vista, CA
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