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About J. C. Penney Company, Inc.

J. C. Penney Company is a holding company for department store operator J. C. Penney Corp. One of the largest department store and e-commerce retailers in the US, J. C. Penney Corp. operates more than 860 JCPenney department stores across the country and in Puerto Rico. Its stores are mostly found in suburban shopping malls, and sell clothing for men, women, and children, as well as footwear, accessories, homeware, and curtains and drapes. Some stores contain styling salons, optical centers, and portrait studios as well as shop-in-shops such as Sephora cosmetics. J. C. Penney Corp. has been closing stores amid a tough retail environment.


J. C. Penney Corp. has strength in a broad range of product categories, including apparel and footwear, accessories, fine and fashion jewelry, beauty products, and home furnishings. Its leading categories are women's and men's apparel, together accounting for about 45% of total sales. Home goods and women's accessories (including Sephora cosmetics) account for about 15% of sales each. The last quarter of revenue comes from children's items, footwear and handbags, jewelry, and services such as portrait photography and custom decorating.

The retailer claims more than 650 Sephora shop-in-shop locations and about 750 JCPenney Salons.

Geographic Reach

J. C. Penney Corp. has a presence throughout the continental US, Alaska, and Puerto Rico. Its top markets include Texas (more than 80 stores), California (about 75), Florida (nearly 55), New York (about 40), and Ohio (more than 35).

Its supply chain network operates about a dozen facilities in California, Connecticut, Georgia, Kansas, Ohio, Nevada, North Carolina, Texas, and Utah.

Sales and Marketing

J.C Penney Corp. sells merchandise and services to consumers through its department stores and its website ( The company fulfills online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers' warehouses and by in-store customer pick up.

The company markets its products via newspaper, television, programmatic marketing, radio, and other media.

Financial Performance

Amid a tough retail environment, especially for mall-based retailers, J. C. Penney's revenue has fallen the past two years after rising for two prior to that. Overall, sales are down 2% since fiscal 2014. The company has reported a net loss for each of the last five years.

In fiscal 2018 (ended January 31, 2019), the company saw revenue drop 7% from the prior year. Comparable store sales were down 3% that year, and J. C. Penney ended the year with about 150 fewer stores than it had at the start of 2017.

Net loss that year was $255 million, compared to $118 million in 2017. In addition to the decline in revenue, the loss was impacted by a smaller income tax benefit in 2018 ($16 million compared to $126 million the prior year) and a two-point increase in costs of goods sold as a percentage of total sales.

Cash at the end of fiscal 2018 was $333 million, a decrease of $125 million from the prior year. Cash from operations contributed $359 million to the coffers, while investing activities used $244 million, mainly for capital expenditures. Financing activities used another $240 million for payments of long-term debt. J. C. Penney remains highly leveraged, however, with some $4 billion in total debt.


With a new senior leadership team (including a new CEO and a new CFO appointed in late 2018 and early 2019, respectively), J. C. Penney is still working to develop a long-term vision for growth and sustained profitability.

In the short-term, however, it continues to focus on its omnichannel strategy to create a seamless experience for customers to browse, buy, pick up, and return merchandise online, in stores, or through a combination of both. The company is improving its website from an assortment and experience standpoint and ensuring it has the right technology platform in place to support it.

The retailer is also optimizing its merchandise assortment and reducing inventory. It is working to revitalize key categories such as women's apparel and has eliminated non-core, low-margin categories such as appliances. Overall inventory was reduced by nearly 15% in 2018. In addition, J. C. Penney is investing in technology and tools to improve its shrink results (when inventory is lower than reported due to clerical errors or goods being damaged, lost, or stolen).

The company has reduced its physical footprint significantly in recent years. It ended 2018 with about 865 stores, compared to more than 1,060 at the end of 2014.


Company Background

J. C. Penney was founded by James Cash Penney in Kemmerer, Wyoming, in 1902. The first store was named The Golden Rule. 

The company was incorporated in 1924 and transitioned to a holding company structure in 2002.


J. C. Penney Company, Inc.

Plano, TX 75024-3698
Phone: 1 (972) 431-1000

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: JCP
Stock Exchange: , NYSE
EVP and CFO: Jeffrey Davis
Chairman and CEO: Marvin R. Ellison
EVP and CIO: Therace M. Risch
Employees (This Location): 1,031
Employees (All Locations): 95,000

Major Office Locations

Plano, TX

Other Locations

Anchorage, AK
Alabaster, AL
Andalusia, AL
Dothan, AL
Enterprise, AL
Florence, AL
Hoover, AL
Huntsville, AL
Mobile, AL
Montgomery, AL
Oxford, AL
Prattville, AL
Scottsboro, AL
Spanish Fort, AL
Trussville, AL
Tuscaloosa, AL
Batesville, AR
Conway, AR
El Dorado, AR
Fayetteville, AR
Fort Smith, AR
Harrison, AR
Hot Springs, AR
Jonesboro, AR
Little Rock, AR
North Little Rock, AR
Pine Bluff, AR
Rogers, AR
Russellville, AR
Searcy, AR
Casa Grande, AZ
Chandler, AZ
Cottonwood, AZ
Douglas, AZ
Flagstaff, AZ
Glendale, AZ
Goodyear, AZ
Kingman, AZ
Lake Havasu City, AZ
Mesa, AZ
Nogales, AZ
Peoria, AZ
Phoenix, AZ
Prescott, AZ
Show Low, AZ
Tempe, AZ
Tucson, AZ
Yuma, AZ
Antioch, CA
Arcadia, CA
Bakersfield, CA
Brea, CA
Buena Park, CA
Carlsbad, CA
Carson, CA
Chico, CA
Chino, CA
Chula Vista, CA
Citrus Heights, CA
Concord, CA
Culver City, CA
Cupertino, CA
Daly City, CA
Delano, CA
Downey, CA
El Cajon, CA
El Centro, CA
Escondido, CA
Fairfield, CA
Fresno, CA
Glendale, CA
Grass Valley, CA
Hanford, CA
Hayward, CA
Hemet, CA
Huntington Park, CA
Laguna Hills, CA
Lakewood, CA
Lathrop, CA
Los Banos, CA
Manteca, CA
Merced, CA
Montclair, CA
Montebello, CA
Moreno Valley, CA
National City, CA
Newark, CA
Northridge, CA
Palmdale, CA
Palm Desert, CA
Paso Robles, CA
Pleasant Hill, CA
Pleasanton, CA
Rancho Cucamonga, CA
Redding, CA
Redlands, CA
Riverside, CA
Sacramento, CA
Salinas, CA
San Bruno, CA
San Diego, CA
San Jose, CA
Santa Ana, CA
Santa Clarita, CA
Santa Maria, CA
Santa Rosa, CA
Selma, CA
Stockton, CA
Temecula, CA
Thousand Oaks, CA
Torrance, CA
Tracy, CA
Turlock, CA
Ukiah, CA
Ventura, CA
Victorville, CA
Visalia, CA
West Covina, CA
Westminster, CA
Whittier, CA
Woodland, CA
Yreka, CA
Yuba City, CA
Yucca Valley, CA
Alamosa, CO
Aurora, CO
Brighton, CO
Colorado Springs, CO
Denver, CO
Durango, CO
Fort Collins, CO
Grand Junction, CO
Greeley, CO
Littleton, CO
Montrose, CO
Pueblo, CO
Westminster, CO
Danbury, CT
Farmington, CT
Manchester, CT
Torrington, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Dover, DE
Newark, DE
Wilmington, DE
Altamonte Springs, FL
Apopka, FL
Boynton Beach, FL
Bradenton, FL
Brandon, FL
Cape Coral, FL
Clearwater, FL
Clermont, FL
Coral Springs, FL
Cutler Bay, FL
Davenport, FL
Daytona Beach, FL
Doral, FL
Fort Myers, FL
Gainesville, FL
Hialeah, FL
Jacksonville, FL
Jensen Beach, FL
Kissimmee, FL
Lake City, FL
Lakeland, FL
Lake Wales, FL
Mary Esther, FL
Merritt Island, FL
Miami, FL
Naples, FL
Ocala, FL
Ocoee, FL
Orange Park, FL
Orlando, FL
Panama City, FL
Panama City Beach, FL
Pembroke Pines, FL
Pensacola, FL
Plantation, FL
Pompano Beach, FL
Port Charlotte, FL
Saint Augustine, FL
Saint Petersburg, FL
Sanford, FL
Sarasota, FL
Sebring, FL
Spring Hill, FL
Tallahassee, FL
Tampa, FL
Vero Beach, FL
Wellington, FL
Wesley Chapel, FL
Albany, GA
Alpharetta, GA
Athens, GA
Atlanta, GA
Brunswick, GA
Buford, GA
Centerville, GA
Columbus, GA
Douglasville, GA
Duluth, GA
Fayetteville, GA
Forest Park, GA
Gainesville, GA
Hiram, GA
Kennesaw, GA
Lagrange, GA
Lithonia, GA
Mcdonough, GA
Newnan, GA
Rome, GA
Savannah, GA
Statesboro, GA
Valdosta, GA
Waycross, GA
Ames, IA
Carroll, IA
Cedar Rapids, IA
Coralville, IA
Council Bluffs, IA
Davenport, IA
Dubuque, IA
Marshalltown, IA
Sioux City, IA
Spencer, IA
West Des Moines, IA
Boise, ID
Coeur D Alene, ID
Idaho Falls, ID
Lewiston, ID
Nampa, ID
Pocatello, ID
Ponderay, ID
Twin Falls, ID
Algonquin, IL
Alton, IL
Aurora, IL
Bourbonnais, IL
Calumet City, IL
Carbondale, IL
Champaign, IL
Chicago, IL
Freeport, IL
Jacksonville, IL
Johnsburg, IL
Joliet, IL
Lombard, IL
Mattoon, IL
Mokena, IL
Moline, IL
Montgomery, IL
Mount Vernon, IL
Niles, IL
North Aurora, IL
Orland Park, IL
Peoria, IL
Riverside, IL
Rockford, IL
Schaumburg, IL
Springfield, IL
Vernon Hills, IL
Clarksville, IN
Elkhart, IN
Evansville, IN
Fort Wayne, IN
Granger, IN
Greenwood, IN
Indianapolis, IN
Kokomo, IN
Lafayette, IN
Madison, IN
Merrillville, IN
Mishawaka, IN
Muncie, IN
Noblesville, IN
Plainfield, IN
Plymouth, IN
Richmond, IN
Seymour, IN
Valparaiso, IN
Vincennes, IN
Dodge City, KS
Emporia, KS
Garden City, KS
Hays, KS
Kansas City, KS
Liberal, KS
Manhattan, KS
Overland Park, KS
Pittsburg, KS
Salina, KS
Shawnee Mission, KS
Topeka, KS
Wichita, KS
Ashland, KY
Bowling Green, KY
Campbellsville, KY
Corbin, KY
Danville, KY
Elizabethtown, KY
Florence, KY
Frankfort, KY
Hazard, KY
Hopkinsville, KY
Lexington, KY
Louisville, KY
Maysville, KY
Middlesboro, KY
Mount Sterling, KY
Murray, KY
Owensboro, KY
Paducah, KY
Pikeville, KY
Richmond, KY
Somerset, KY
Alexandria, LA
Baton Rouge, LA
Bossier City, LA
Covington, LA
Gretna, LA
Hammond, LA
Houma, LA
Lafayette, LA
Lake Charles, LA
Metairie, LA
Monroe, LA
Shreveport, LA
Hadley, MA
Leominster, MA
Marlborough, MA
North Attleboro, MA
North Dartmouth, MA
Peabody, MA
Sturbridge, MA
Wareham, MA
Winthrop, MA
Abingdon, MD
Annapolis, MD
Baltimore, MD
California, MD
Columbia, MD
Forestville, MD
Frederick, MD
Gaithersburg, MD
Glen Burnie, MD
Hagerstown, MD
Hyattsville, MD
Lanham, MD
Lavale, MD
Waldorf, MD
Wheaton, MD
Auburn, ME
Bangor, ME
Presque Isle, ME
South Portland, ME
Waterville, ME
Alma, MI
Alpena, MI
Ann Arbor, MI
Bay City, MI
Benton Harbor, MI
Big Rapids, MI
Burton, MI
Cadillac, MI
Canton, MI
Chesterfield, MI
Dearborn, MI
Flint, MI
Fort Gratiot, MI
Grand Rapids, MI
Grandville, MI
Greenville, MI
Jackson, MI
Lansing, MI
Mount Pleasant, MI
Muskegon, MI
Novi, MI
Okemos, MI
Owosso, MI
Petoskey, MI
Portage, MI
Roseville, MI
Saginaw, MI
Sterling Heights, MI
Taylor, MI
Traverse City, MI
Troy, MI
Westland, MI
White Lake, MI
Burnsville, MN
Detroit Lakes, MN
Duluth, MN
Eden Prairie, MN
Hopkins, MN
Mankato, MN
Maplewood, MN
Minneapolis, MN
Osseo, MN
Rochester, MN
Saint Cloud, MN
Saint Paul, MN
Willmar, MN
Worthington, MN
Cape Girardeau, MO
Columbia, MO
Farmington, MO
Fenton, MO
Hannibal, MO
Independence, MO
Jefferson City, MO
Joplin, MO
Kansas City, MO
Kirksville, MO
Lees Summit, MO
O Fallon, MO
Poplar Bluff, MO
Rolla, MO
Saint Joseph, MO
Saint Louis, MO
Saint Peters, MO
Sedalia, MO
Sikeston, MO
Springfield, MO
Washington, MO
West Plains, MO
Biloxi, MS
Flowood, MS
Greenwood, MS
Hattiesburg, MS
Laurel, MS
Mccomb, MS
Ridgeland, MS
Southaven, MS
Starkville, MS
Tupelo, MS
Billings, MT
Bozeman, MT
Great Falls, MT
Kalispell, MT
Missoula, MT
Burlington, NC
Cary, NC
Concord, NC
Durham, NC
Fayetteville, NC
Goldsboro, NC
Greensboro, NC
Greenville, NC
Henderson, NC
Hickory, NC
Jacksonville, NC
Lumberton, NC
Matthews, NC
Mount Airy, NC
New Bern, NC
Pineville, NC
Raleigh, NC
Rockingham, NC
Rocky Mount, NC
Sanford, NC
Statesville, NC
Wilmington, NC
Winston Salem, NC
Bismarck, ND
Fargo, ND
Grand Forks, ND
Minot, ND
Williston, ND
Columbus, NE
Grand Island, NE
Kearney, NE
Lincoln, NE
Norfolk, NE
Omaha, NE
Papillion, NE
Concord, NH
Keene, NH
Manchester, NH
Nashua, NH
Newington, NH
North Conway, NH
Rochester, NH
Salem, NH
West Lebanon, NH
Cherry Hill, NJ
East Brunswick, NJ
Eatontown, NJ
Freehold, NJ
Jersey City, NJ
Mays Landing, NJ
Rockaway, NJ
Toms River, NJ
Trenton, NJ
Vineland, NJ
Wayne, NJ
Woodbridge, NJ
Woodbury, NJ
Alamogordo, NM
Albuquerque, NM
Clovis, NM
Farmington, NM
Gallup, NM
Hobbs, NM
Las Cruces, NM
Roswell, NM
Santa Fe, NM
Carson City, NV
Elko, NV
Henderson, NV
Las Vegas, NV
Reno, NV
Albany, NY
Amherst, NY
Auburn, NY
Batavia, NY
Bay Shore, NY
Blasdell, NY
Bronx, NY
Canandaigua, NY
Cheektowaga, NY
Clifton Park, NY
Cortland, NY
Elmhurst, NY
Garden City, NY
Horseheads, NY
Johnson City, NY
Lake Grove, NY
Massena, NY
Middletown, NY
New Hartford, NY
New York, NY
Olean, NY
Oneonta, NY
Oswego, NY
Plattsburgh, NY
Poughkeepsie, NY
Queensbury, NY
Rochester, NY
Rome, NY
Saratoga Springs, NY
Staten Island, NY
Valley Stream, NY
Victor, NY
Watertown, NY
Williamsville, NY
Akron, OH
Alliance, OH
Ashtabula, OH
Avon, OH
Beavercreek, OH
Bellefontaine, OH
Canton, OH
Chillicothe, OH
Cincinnati, OH
Columbus, OH
Dayton, OH
Defiance, OH
Dublin, OH
East Liverpool, OH
Elyria, OH
Fairfield Township, OH
Fairlawn, OH
Heath, OH
Lancaster, OH
Lima, OH
Mansfield, OH
Maumee, OH
Mentor, OH
Niles, OH
North Olmsted, OH
Parma, OH
Piqua, OH
Sandusky, OH
Steubenville, OH
Strongsville, OH
Toledo, OH
Youngstown, OH
Zanesville, OH
Ardmore, OK
Enid, OK
Lawton, OK
Mcalester, OK
Midwest City, OK
Moore, OK
Muskogee, OK
Norman, OK
Oklahoma City, OK
Owasso, OK
Shawnee, OK
Tulsa, OK
Bend, OR
Eugene, OR
Mcminnville, OR
Medford, OR
Portland, OR
Roseburg, OR
Salem, OR
Altoona, PA
Burnham, PA
Butler, PA
Camp Hill, PA
Clarion, PA
Du Bois, PA
Erie, PA
Greensburg, PA
Hanover, PA
Harrisburg, PA
Hermitage, PA
Indiana, PA
Johnstown, PA
Lancaster, PA
Langhorne, PA
Monaca, PA
Monroeville, PA
North Wales, PA
Pittsburgh, PA
Reading, PA
Scranton, PA
Stroudsburg, PA
Tarentum, PA
Uniontown, PA
West Mifflin, PA
Whitehall, PA
Wilkes Barre, PA
Warwick, RI
Westerly, RI
Anderson, SC
Beaufort, SC
Columbia, SC
Florence, SC
Greenville, SC
Greenwood, SC
Myrtle Beach, SC
North Charleston, SC
Orangeburg, SC
Rock Hill, SC
Spartanburg, SC
Sumter, SC
Brookings, SD
Rapid City, SD
Chattanooga, TN
Clarksville, TN
Cleveland, TN
Columbia, TN
Cookeville, TN
Dyersburg, TN
Farragut, TN
Franklin, TN
Goodlettsville, TN
Jackson, TN
Johnson City, TN
Kingsport, TN
Knoxville, TN
Maryville, TN
Mcminnville, TN
Memphis, TN
Mount Juliet, TN
Murfreesboro, TN
Oak Ridge, TN
Tullahoma, TN
Abilene, TX
Arlington, TX
Austin, TX
Baytown, TX
Beaumont, TX
Brownsville, TX
Burleson, TX
Cedar Hill, TX
Cedar Park, TX
College Station, TX
Conroe, TX
Corpus Christi, TX
Cypress, TX
Dallas, TX
Del Rio, TX
Denton, TX
Eagle Pass, TX
Edinburg, TX
El Paso, TX
Flower Mound, TX
Fort Worth, TX
Friendswood, TX
Frisco, TX
Greenville, TX
Harlingen, TX
Haslet, TX
Houston, TX
Humble, TX
Huntsville, TX
Hurst, TX
Katy, TX
Kerrville, TX
Killeen, TX
Lake Jackson, TX
Laredo, TX
Longview, TX
Lubbock, TX
Lufkin, TX
Mcallen, TX
Mckinney, TX
Mesquite, TX
Midland, TX
New Braunfels, TX
Odessa, TX
Palestine, TX
Paris, TX
Pasadena, TX
Pearland, TX
Plano, TX
Port Arthur, TX
Rockwall, TX
Rosenberg, TX
Round Rock, TX
San Angelo, TX
San Antonio, TX
San Marcos, TX
Sherman, TX
Sugar Land, TX
Temple, TX
Texarkana, TX
The Woodlands, TX
Tyler, TX
Victoria, TX
Waco, TX
Waxahachie, TX
Weatherford, TX
Weslaco, TX
Wichita Falls, TX
Layton, UT
Logan, UT
Provo, UT
Riverdale, UT
Salt Lake City, UT
Sandy, UT
South Jordan, UT
Spanish Fork, UT
St George, UT
Charlottesville, VA
Chesapeake, VA
Colonial Heights, VA
Danville, VA
Fairfax, VA
Fredericksburg, VA
Glen Allen, VA
Hampton, VA
Harrisonburg, VA
Lynchburg, VA
Newport News, VA
North Chesterfield, VA
Richmond, VA
Roanoke, VA
Springfield, VA
Staunton, VA
Sterling, VA
Virginia Beach, VA
Winchester, VA
Woodbridge, VA
Bennington, VT
Berlin, VT
Saint Johnsbury, VT
South Burlington, VT
Bellingham, WA
Kelso, WA
Kennewick, WA
Lynnwood, WA
Marysville, WA
Olympia, WA
Omak, WA
Puyallup, WA
Seattle, WA
Sequim, WA
Silverdale, WA
Spokane, WA
Spokane Valley, WA
Sunnyside, WA
Tacoma, WA
Tukwila, WA
Union Gap, WA
Vancouver, WA
Wenatchee, WA
Appleton, WI
Eau Claire, WI
Green Bay, WI
Greendale, WI
La Crosse, WI
Madison, WI
Menomonee Falls, WI
Milwaukee, WI
Pleasant Prairie, WI
Barboursville, WV
Bluefield, WV
Bridgeport, WV
Charleston, WV
Morgantown, WV
Mount Hope, WV
Parkersburg, WV
Triadelphia, WV
Casper, WY
Cheyenne, WY
Kemmerer, WY
Taipei City, Taiwan