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About Guess , Inc.

Guess? wants you to get in its jeans and other attire and accessories. Founded to make flattering designer jeans, the company manufactures trendy, upscale apparel and accessories for men, women, and children under brands GUESS, GUESS Kids, YES, Baby GUESS, and GUESS by MARCIANO, among others. Guess operates some 1,170 stores worldwide. It directly operates more than 1,250 stores and concessions in the US, Canada, Europe, the Middle East, and Asia. To capitalize on the power of its brand, Guess licenses its name for apparel, eyewear, footwear, fragrance, jewelry, and watches. The company was founded in 1981. Approximately 70% of sales were generated outside US.


Guess divides its business into five reportable segments: Europe, Americas Retail, Asia, Americas Wholesale, and Licensing.

The Europe segment comprises its wholesale and retail operations in Europe and the Middle East. Its runs around 555 retail stores and concessions through which it generates more than 45% of sales.

The Americas Retail segment generates roughly 30% of sales consists of retail and e-commerce operations in North America and its retail operations in Central and South America. It operates nearly 435 retail stores and over 30 concessions.

Guess generates about 15% of sales from its retail and wholesale operations in Asia. It operates some 220 directly operated stores and more than 115 directly operated apparel and accessory concessions in Asia and the Pacific.

The Americas Wholesale segment focuses on both wholesale operations in North America and export sales to Central and South America. It contributes more than 5% of sales.

And lastly, the Licensing segment about 5% of sales, comprises Guess' worldwide licensing operations. Licensing represents a negligible portion of total sales but, as it's basically all profit, accounts for a substantial part of Guess' operating profits.

Geographic Reach

California-based, Guess directly operates about 1,170 retail stores and concessions in the Americas, Europe, and Asia. The company's partners operate through some 560 additional retail stores in approximately 100 countries worldwide.

Outside the US, Guess has offices in Canada, Switzerland, Netherlands, Italy, South Korea, and China, among others.

Sales and Marketing

Besides its brick-and-mortar retail operations, Guess wholesales its apparel and accessories to mass merchandisers (including Macy's, Liverpool, and The Bay), specialty shops, and upscale boutiques worldwide. The company also sells products online and through licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East.

The company extends its e-commerce operation to about 55 countries worldwide in ten languages. Orders are fulfilled through distribution centers and retail stores.

The company's advertising and marketing expenses charged to operations for 2020, 2019, and 2018 were $56.5 million, $56.8 million and $36.3 million, respectively.

Financial Performance

For the last five years, net revenue for Guess continued an upward trend. Net income bounced back the last two years after three consecutive years of decreases in income, culminating with a loss in 2018.

In fiscal 2020 (ended February 2), the company's sales grew 3% to $2.7 billion. The increase in revenue was driven primarily by higher European wholesale shipments and, to a lesser extent, retail expansion in Europe, partially offset by negative comparable sales in Asia.

In 2020, the net income jumped considerably by 581% to $96 million from $14.1 million in 2019. The increase was due to the favorable impact from share repurchases offset by the unfavorable impact from additional interest expense recognized related to the convertible senior notes had a net positive impact on diluted earnings per share for fiscal 2020.

Guess' cash on hand surged to $284.8 million during fiscal 2020. The company's operating activities generated just $197.9 million, while its investing activities used $56.5 million and its financing used $64.2 million. Guess' main cash uses in fiscal 2020 were for capital expenditures, repayments, and purchases of treasury stocks.


In December 2019, Carlos Alberini shared his strategic vision and implementation plan for execution which included the identification of several key priorities to drive revenue and operating profit growth over the next five years. These priorities are: Brand relevancy; Customer centricity; Global footprint; Product excellence; and Functional capabilities.

In brand relevancy, Guess plan to optimize its brand architecture to be relevant with its three target consumer groups: Heritage, Millennials, and Generation Z.

In customer Centricity, the company intends to place the customer at the center of everything it does. It plans to implement processes and platforms to provide its customers with a seamless omni-channel experience.

For global footprint, it will continue to expand the reach of its brands by optimizing the productivity and profitability of its current footprint and expanding our distribution channels. In product excellence, it will extend its product offering to provide its customers with products for the different occasions of their lifestyles. It will seek to better address local product needs.

And for functional capabilities, Guess expects to drive material operational improvements in the next five years to leverage and support its global business more effectively, primarily in the areas of logistics, sourcing, product development and production, inventory management, and overall infrastructure.

Guess , Inc.

1444 S Alameda St
Los Angeles, CA 90021-2433
Phone: 1 (213) 765-3100

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: GES
Stock Exchange: , NYSE
CEO and Director: Victor Herrero Amigo
Chairman and Chief Creative Officer: Paul Marciano
CFO: Sandeep Reddy
Employees (This Location): 700
Employees (All Locations): 15,800

Major Office Locations

Los Angeles, CA

Other Locations

Leeds, AL
Anthem, AZ
Scottsdale, AZ
Tempe, AZ
Tucson, AZ
Alpine, CA
Bakersfield, CA
Barstow, CA
Beverly Hills, CA
Brea, CA
Cabazon, CA
Calexico, CA
Camarillo, CA
Canoga Park, CA
Carlsbad, CA
Cerritos, CA
Commerce, CA
Concord, CA
Costa Mesa, CA
Culver City, CA
Downey, CA
Fairfield, CA
Folsom, CA
Fresno, CA
Gilroy, CA
Glendale, CA
Humble, CA
Lakewood, CA
Los Angeles, CA
Manteca, CA
Modesto, CA
Montclair, CA
Montebello, CA
Nashville, CA
National City, CA
North Hollywood, CA
Northridge, CA
Ontario, CA
Orange, CA
Palmdale, CA
Pismo Beach, CA
Redondo Beach, CA
Roseville, CA
San Bruno, CA
San Diego, CA
San Francisco, CA
San Jose, CA
San Leandro, CA
San Mateo, CA
Santa Monica, CA
San Ysidro, CA
Tejon Ranch, CA
Torrance, CA
Visalia, CA
West Covina, CA
Castle Rock, CO
Lakewood, CO
Littleton, CO
Rehoboth Beach, DE
Aventura, FL
Boca Raton, FL
Brandon, FL
Cutler Bay, FL
Destin, FL
Doral, FL
Ellenton, FL
Estero, FL
Fort Lauderdale, FL
Fort Myers, FL
Hialeah, FL
Miami, FL
Miami Beach, FL
Naples, FL
Orlando, FL
Pembroke Pines, FL
Saint Augustine, FL
Sunrise, FL
West Palm Beach, FL
Atlanta, GA
Commerce, GA
Lawrenceville, GA
Woodstock, GA
Waipahu, HI
Aurora, IL
Gurnee, IL
Oak Brook, IL
Skokie, IL
Michigan City, IN
Louisville, KY
Simpsonville, KY
Gonzales, LA
New Orleans, LA
Cambridge, MA
Holyoke, MA
Wrentham, MA
Bethesda, MD
Hagerstown, MD
Hanover, MD
Silver Spring, MD
Auburn Hills, MI
Birch Run, MI
Byron Center, MI
Howell, MI
Novi, MI
Sterling Heights, MI
Albertville, MN
Hazelwood, MO
Saint Louis, MO
Charlotte, NC
Concord, NC
Atlantic City, NJ
Cherry Hill, NJ
Edgewater, NJ
Edison, NJ
Elizabeth, NJ
Jackson, NJ
Jersey City, NJ
Paramus, NJ
Tinton Falls, NJ
Santa Fe, NM
Henderson, NV
Jean, NV
Las Vegas, NV
Sparks, NV
Bay Shore, NY
Central Valley, NY
Deer Park, NY
Elmhurst, NY
Huntington Station, NY
Lake Grove, NY
New York, NY
Niagara Falls, NY
Riverhead, NY
Staten Island, NY
Victor, NY
Waterloo, NY
West Nyack, NY
Monroe, OH
Oklahoma City, OK
Bethlehem, PA
King Of Prussia, PA
Philadelphia, PA
Pottstown, PA
Tannersville, PA
Washington, PA
Bluffton, SC
Charleston, SC
Gaffney, SC
Myrtle Beach, SC
Nashville, TN
Allen, TX
Arlington, TX
Canutillo, TX
Cypress, TX
El Paso, TX
Fort Worth, TX
Grapevine, TX
Houston, TX
Katy, TX
Laredo, TX
Mcallen, TX
Mesquite, TX
Midland, TX
San Antonio, TX
Sugar Land, TX
Texas City, TX
Leesburg, VA
Mc Lean, VA
Williamsburg, VA
Tukwila, WA
Vancouver, WA
Pleasant Prairie, WI
Saint-Bruno, Canada