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About Chico's Fas, Inc.

Once a Mexican folk art shop, Chico's FAS clothes chicas with upscale clothing across several brands. Chico's owns and operates more than 1,340 specialty stores nationwide and in Canada and more than 70 franchised locations in Mexico. Its stores are mostly located in enclosed malls and shopping centers under the banners Chico's, White House Black Market (WHBM), and Soma. The company has launched a digital-only intimate apparel store called TellTale. The company's boutiques target middle-to-high-income women ages 35 and up with clothes made primarily from natural fabrics (cotton, linen, silk). Its casual wear includes tops, pants, shorts, skirts, and dresses, as well as jewelry and accessories. WHBM offers a modern collection to support her every lifestyle moment, selling stylish and versatile clothing and accessory items, including everyday basics, polished casual apparel, relaxed workwear, black and white pieces, and feminine all-occasion dresses.

Operations

Chico FAS' brands -- Chico's, White House Black Market (WHBM), and Soma — sell private branded clothing to moderate-to-high income women.

Chico's, the largest with more than 50% of sales, exclusively designed, private branded clothing. It operates some 600 locations.

WHBM sells upscale women's clothing through over 400 locations and brings in about a third of company revenue.

Soma sells lingerie, sleepwear, and loungewear. It accounts for about 20% of revenue and has more than 250 stores. The company's new digital-only brand TellTale also sells intimate apparel.

Chico's FAS product sourcing activities are performed by a centralized shared service team. Sources in China account for nearly half of its merchandise cost. The majority of the company's merchandise is purchased through key suppliers; key suppliers represent nearly two-thirds of its purchases, with its largest supplier accounting for nearly a quarter of the total.

Geographic Reach

Chico's rings up almost all of its sales in the US. The company also operates four Chico's stores and six White House Black Market stores in Canada, which is a new market for Chico's. The chain's largest US markets are California, Florida, and Texas, which combined are home to nearly 30% of its stores.

Based in Fort Myers, Florida, Chico's operates about 1,340 stores across more than 45 states, Puerto Rico, the US Virgin Islands and Canada. It also operates more than 70 franchise locations in Mexico.

Sales and Marketing

Chico's brands use industry-leading transactional data to develop targeted and effective marketing strategies. To optimize their marketing efforts and to attract new customers, they continue to shift their advertising from traditional media, instead placing more emphasis on digital media. They also use predictive modeling and advanced segmentation methodologies to drive customer retention and reactivation.

The company uses the following marketing and media-mix programs to engage current customers and attract prospective customers: Loyalty and rewards programs; Direct marketing: catalogs, postcards, email and calling campaigns; Digital marketing: mobile paid search, product listing ads, display banner advertising and remarketing, affiliate programs; Social marketing: organic and paid efforts across social platforms; National and local print and broadcast advertising; Editorial content; Public relations; and Charitable giving and outreach programs.

In 2020, the company's marketing efforts will focus on retaining existing, reactivating lapsed customers and attracting new customers to our iconic brands' differentiated positioning by leveraging retail science and introducing alternative sales channels.

The company's advertising expense was approximately $103.3 million, $102.5 million and $94.5 million for fiscal 2019, 2018 and 2017, respectively.

Financial Performance

Chico's FAS has recorded declining revenue in recent years, amid a challenging retail environment. The company's sales have fallen by more than 25% in the past five years. Its net income has also significantly fallen in the same period, peaking at $101 million in 2017.

Revenue fell to $2.0 billion in fiscal 2019, nearly 5% decline from the previous year. This decrease of about 5% reflects a comparable sales decline of almost 5% as well as the impact of 77 net store closures since fiscal 2018.

Chico's FAS reported with net loss of $12.8 million in fiscal 2019, a drop from $36 million in fiscal 2018. Fiscal 2019 net loss includes the unfavorable impact of accelerated depreciation charges of approximately $8 million, after-tax, related to their retail fleet optimization plan and Severance Charges of approximately $2 million, after-tax, in connection with actions take to reposition their organizational structure. The change in earnings per share reflects a decrease in net income.

Cash in fiscal 2019 declined by almost 50% to $64.0 million from $124.1 million of the prior year. Cash provided by operating activities was $33.3 million in fiscal 2019, while investing activities used $35.6 million, mostly due to purchases of marketable securities. Financing activities used another $57.6 million, mainly for payments on borrowings and dividends.

Strategy

Chico's overall business strategy is focused on building a collection of distinct high-performing retail brands serving the fashion needs of women 35 and older. The company is further strengthening its merchandise and design capabilities and enhancing their sourcing and supply chain to deliver product in a timely manner to its customers while also concentrating on improvements to the quality and aesthetic of its merchandise.

The company pursues improving the performance of its brands by building its omnichannel capabilities so its customers can fully experience brands in the manner they choose, managing its store base, growing its online presence, executing marketing plans, effectively leveraging expenses, considering additional sales channels and markets, and optimizing the merchandise offerings of each of its brands.

Chico's views their stores and Company-operated e-commerce websites as a single, integrated sales function rather than as separate, independently operated sales channels. As a result, they maintain a shared inventory platform for their primary operations, allowing them to fulfill orders for all channels from their distribution center ("DC") in Winder, Georgia. In addition, their shared inventory system, Endless Aisle, enables customers to make purchases online and ship from store. In fiscal 2019, they completed the implementation of their Buy On-Line, Pick-up In-Store (BOPIS) capability across all our brands, further enhancing their omnichannel capabilities.

Company Background

Chico's was founded in 1983 by ex-chairman Marvin Gralnick and wife Helene.

Chico's Fas, Inc.

11215 Metro Pkwy
Fort Myers, FL 33966-1206
Phone: 1 (239) 277-6200

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: CHS
Stock Exchange: , NYSE
President, CEO, and Director: Shelley G. Broader
EVP and CIO: Ann E. Joyce
Chairman: David F. Walker
Employees (This Location): 1,710
Employees (All Locations): 17,100

Major Office Locations

Fort Myers, FL

Other Locations

Birmingham, AL
Foley, AL
Hoover, AL
Huntsville, AL
Leeds, AL
Montgomery, AL
Spanish Fort, AL
Tuscaloosa, AL
Vestavia, AL
Fayetteville, AR
Jonesboro, AR
Little Rock, AR
Rogers, AR
Chandler, AZ
Gilbert, AZ
Glendale, AZ
Mesa, AZ
Paradise Valley, AZ
Peoria, AZ
Phoenix, AZ
Prescott, AZ
Scottsdale, AZ
Sedona, AZ
Tempe, AZ
Tucson, AZ
Alpine, CA
Arcadia, CA
Bakersfield, CA
Brea, CA
Brentwood, CA
Calabasas, CA
Camarillo, CA
Carlsbad, CA
Cerritos, CA
Chico, CA
Chino Hills, CA
Chula Vista, CA
Claremont, CA
Danville, CA
Emeryville, CA
Folsom, CA
Fresno, CA
Gilroy, CA
Glendale, CA
Huntington Beach, CA
Irvine, CA
La Canada, CA
Lafayette, CA
Laguna Beach, CA
La Jolla, CA
Livermore, CA
Long Beach, CA
Los Angeles, CA
Los Gatos, CA
Manhattan Beach, CA
Marina Del Rey, CA
Mission Viejo, CA
Modesto, CA
Monterey, CA
Newport Beach, CA
Oxnard, CA
Palm Desert, CA
Palm Springs, CA
Palo Alto, CA
Pleasanton, CA
Rancho Cucamonga, CA
Riverside, CA
Rllng Hls Est, CA
Roseville, CA
Sacramento, CA
San Diego, CA
San Francisco, CA
San Jose, CA
San Juan Capistrano, CA
San Luis Obispo, CA
San Mateo, CA
Santa Barbara, CA
Santa Clara, CA
Santa Monica, CA
Santa Rosa, CA
Seal Beach, CA
Sherman Oaks, CA
Sonoma, CA
Stockton, CA
Studio City, CA
Temecula, CA
Thousand Oaks, CA
Tustin, CA
Vacaville, CA
Valencia, CA
Walnut Creek, CA
Westlake Village, CA
Aurora, CO
Boulder, CO
Broomfield, CO
Castle Rock, CO
Colorado Springs, CO
Denver, CO
Fort Collins, CO
Lakewood, CO
Littleton, CO
Lone Tree, CO
Loveland, CO
Westminster, CO
Avon, CT
Canton, CT
Danbury, CT
Fairfield, CT
Farmington, CT
Glastonbury, CT
Milford, CT
Southbury, CT
South Windsor, CT
Stamford, CT
Uncasville, CT
Waterford, CT
Washington, DC
Newark, DE
Rehoboth Beach, DE
Wilmington, DE
Altamonte Springs, FL
Boca Raton, FL
Clearwater, FL
Coconut Creek, FL
Coral Gables, FL
Delray Beach, FL
Destin, FL
Ellenton, FL
Estero, FL
Fernandina Beach, FL
Fort Lauderdale, FL
Fort Myers, FL
Gainesville, FL
Jacksonville, FL
Jupiter, FL
Lady Lake, FL
Lakeland, FL
Lakewood Ranch, FL
Lantana, FL
Marco Island, FL
Melbourne, FL
Miami, FL
Naples, FL
Orlando, FL
Ormond Beach, FL
Palm Beach Gardens, FL
Panama City Beach, FL
Pembroke Pines, FL
Pensacola, FL
Ponte Vedra Beach, FL
Saint Augustine, FL
Saint Petersburg, FL
Sanibel, FL
Sarasota, FL
Stuart, FL
Sunrise, FL
Tallahassee, FL
Tampa, FL
Tupelo, FL
Vero Beach, FL
Wesley Chapel, FL
West Palm Beach, FL
Winter Garden, FL
Winter Park, FL
Alpharetta, GA
Athens, GA
Atlanta, GA
Augusta, GA
Buford, GA
Columbus, GA
Commerce, GA
Cumming, GA
Dawsonville, GA
Macon, GA
Marietta, GA
Norcross, GA
Peachtree City, GA
Saint Simons Island, GA
Savannah, GA
Snellville, GA
Winder, GA
Woodstock, GA
Coralville, IA
Davenport, IA
Sioux City, IA
West Des Moines, IA
Boise, ID
Meridian, ID
Algonquin, IL
Burr Ridge, IL
Champaign, IL
Chicago, IL
Deer Park, IL
Fairview Heights, IL
Geneva, IL
Lincolnshire, IL
Naperville, IL
Northbrook, IL
Oak Brook, IL
Orland Park, IL
Park Ridge, IL
Peoria, IL
River Forest, IL
Rockford, IL
Schaumburg, IL
Skokie, IL
South Barrington, IL
Springfield, IL
Wheaton, IL
Bloomington, IN
Carmel, IN
Edinburgh, IN
Evansville, IN
Granger, IN
Greenwood, IN
Indianapolis, IN
Michigan City, IN
Noblesville, IN
West Lafayette, IN
Lawrence, KS
Overland Park, KS
Shawnee Mission, KS
Wichita, KS
Bowling Green, KY
Crestview Hills, KY
Lexington, KY
Louisville, KY
Paducah, KY
Simpsonville, KY
Baton Rouge, LA
Lafayette, LA
Mandeville, LA
Metairie, LA
Monroe, LA
New Orleans, LA
Shreveport, LA
Acton, MA
Boston, MA
Braintree, MA
Burlington, MA
Canton, MA
Chestnut Hill, MA
Dedham, MA
Hingham, MA
Longmeadow, MA
Lynnfield, MA
Marlborough, MA
Mashpee, MA
Natick, MA
North Andover, MA
Peabody, MA
Somerville, MA
Wrentham, MA
Annapolis, MD
Baltimore, MD
Bethesda, MD
Chevy Chase, MD
Cockeysville, MD
Columbia, MD
Easton, MD
Frederick, MD
Gaithersburg, MD
Gambrills, MD
Hagerstown, MD
Hunt Valley, MD
Pikesville, MD
Potomac, MD
Queenstown, MD
Rockville, MD
Salisbury, MD
Towson, MD
Waldorf, MD
Ann Arbor, MI
Birch Run, MI
Brighton, MI
Clinton Township, MI
Grand Rapids, MI
Grandville, MI
Grosse Pointe Park, MI
Holland, MI
Lansing, MI
Livonia, MI
Novi, MI
Okemos, MI
Petoskey, MI
Portage, MI
Rochester Hills, MI
Troy, MI
West Bloomfield, MI
Albertville, MN
Bloomington, MN
Duluth, MN
Eagan, MN
Eden Prairie, MN
Hopkins, MN
Maple Grove, MN
Minneapolis, MN
Rochester, MN
Saint Cloud, MN
Saint Paul, MN
Wayzata, MN
Woodbury, MN
Branson, MO
Chesterfield, MO
Columbia, MO
Joplin, MO
Kansas City, MO
Lake Saint Louis, MO
Lees Summit, MO
Saint Louis, MO
Springfield, MO
Gulfport, MS
Jackson, MS
Ridgeland, MS
Billings, MT
Missoula, MT
Asheville, NC
Blowing Rock, NC
Cary, NC
Chapel Hill, NC
Charlotte, NC
Durham, NC
Fayetteville, NC
Gastonia, NC
Greensboro, NC
Greenville, NC
Hickory, NC
High Point, NC
Huntersville, NC
Mebane, NC
Morrisville, NC
Raleigh, NC
Southern Pines, NC
Wilmington, NC
Winston Salem, NC
Fargo, ND
Minot, ND
Lincoln, NE
Omaha, NE
Concord, NH
Atlantic City, NJ
Bridgewater, NJ
Cherry Hill, NJ
Chester, NJ
Clifton, NJ
Denville, NJ
Edgewater, NJ
Edison, NJ
Freehold, NJ
Jackson, NJ
Marlton, NJ
Maywood, NJ
Mount Laurel, NJ
North Brunswick, NJ
Old Bridge, NJ
Paramus, NJ
Princeton, NJ
Ridgewood, NJ
Short Hills, NJ
Shrewsbury, NJ
Sicklerville, NJ
Tinton Falls, NJ
Trenton, NJ
Wayne, NJ
Westwood, NJ
Woodcliff Lake, NJ
Albuquerque, NM
Las Cruces, NM
Santa Fe, NM
Henderson, NV
Las Vegas, NV
Reno, NV
Albany, NY
Bay Shore, NY
Bayside, NY
Cheektowaga, NY
Deer Park, NY
Fayetteville, NY
Fishkill, NY
Garden City, NY
Glendale, NY
Great Neck, NY
Huntington Station, NY
Lake George, NY
Lake Grove, NY
Manhasset, NY
Merrick, NY
New Hartford, NY
New York, NY
Niagara Falls, NY
Orchard Park, NY
Riverhead, NY
Rochester, NY
Saratoga Springs, NY
Scarsdale, NY
Southampton, NY
Staten Island, NY
Syracuse, NY
Victor, NY
White Plains, NY
Williamsville, NY
Woodbury, NY
Yonkers, NY
Aurora, OH
Beavercreek, OH
Canton, OH
Chagrin Falls, OH
Cincinnati, OH
Cleveland, OH
Columbus, OH
Hudson, OH
Jeffersonville, OH
Maumee, OH
Oakwood, OH
Perrysburg, OH
Strongsville, OH
Toledo, OH
Upper Arlington, OH
Westlake, OH
Youngstown, OH
Edmond, OK
Norman, OK
Oklahoma City, OK
Tulsa, OK
Bend, OR
Eugene, OR
Gresham, OR
Happy Valley, OR
Lake Oswego, OR
Medford, OR
Portland, OR
Tigard, OR
Woodburn, OR
Center Valley, PA
Collegeville, PA
Cranberry Township, PA
Erie, PA
Exton, PA
Glen Mills, PA
Grove City, PA
Harrisburg, PA
Jenkintown, PA
King Of Prussia, PA
Langhorne, PA
Monroeville, PA
Moosic, PA
North Wales, PA
Paoli, PA
Pittsburgh, PA
Pottstown, PA
Reading, PA
State College, PA
Warrington, PA
Washington, PA
Wexford, PA
Whitehall, PA
Willow Grove, PA
York, PA
Cranston, RI
Newport, RI
Bluffton, SC
Charleston, SC
Columbia, SC
Florence, SC
Gaffney, SC
Greenville, SC
Hilton Head Island, SC
Mount Pleasant, SC
North Charleston, SC
North Myrtle Beach, SC
Rock Hill, SC
Sioux Falls, SD
Chattanooga, TN
Collierville, TN
Concord, TN
Franklin, TN
Hendersonville, TN
Johnson City, TN
Knoxville, TN
Memphis, TN
Mount Juliet, TN
Murfreesboro, TN
Nashville, TN
Sevierville, TN
Allen, TX
Amarillo, TX
Austin, TX
Beaumont, TX
Cedar Hill, TX
Corpus Christi, TX
Cypress, TX
Dallas, TX
El Paso, TX
Fort Worth, TX
Friendswood, TX
Frisco, TX
Garland, TX
Grand Prairie, TX
Grapevine, TX
Houston, TX
Hurst, TX
Katy, TX
Kingwood, TX
Lewisville, TX
Lubbock, TX
Mcallen, TX
Mckinney, TX
Midland, TX
Pearland, TX
Plano, TX
Round Rock, TX
San Antonio, TX
San Marcos, TX
Southlake, TX
Sugar Land, TX
Texarkana, TX
Texas City, TX
The Woodlands, TX
Tyler, TX
Waco, TX
Salt Lake City, UT
St George, UT
Alexandria, VA
Arlington, VA
Charlottesville, VA
Chesapeake, VA
Fairfax, VA
Fredericksburg, VA
Gainesville, VA
Hampton, VA
Leesburg, VA
Lynchburg, VA
Mc Lean, VA
Newport News, VA
Norfolk, VA
Reston, VA
Richmond, VA
Roanoke, VA
Virginia Beach, VA
Williamsburg, VA
Winchester, VA
Bellevue, WA
Bellingham, WA
Gig Harbor, WA
Issaquah, WA
Kennewick, WA
Kent, WA
Lynnwood, WA
Quil Ceda Village, WA
Redmond, WA
Seattle, WA
Spokane, WA
Tacoma, WA
Appleton, WI
Baraboo, WI
Brookfield, WI
Green Bay, WI
Middleton, WI
Milwaukee, WI
Pleasant Prairie, WI
Charleston, WV
Huntington, WV
Burlington, Canada
Ottawa, Canada
Toronto, Canada