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About Bath & Body Works, LLC

A subsidiary of L Brands,  Bath & Body Works (BBW)  operates more than 1,900 stores and White Barn retail locations worldwide and online. The company sells shower gels, lotions, antibacterial soaps, home fragrance and accessories under its own BBW brand, as well as the C.O. Bigelow and White Barn Candle Co. brands. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extra indulgences such as massages and pedicures. The BBW brand is known for on-trend products and the newest, freshest fragrances.  BBW accounts for some 40% of L Brands' sales.

Operations

More than 80% of BBW's sales are rung up at its retail stores. BBW sales direct account for the remainder.

BBW offers a hundred of quality products perfect for treating oneself including body care, hand soaps, and home fragrance.

Geographic Reach

Based in Ohio, it sells online and at more than 1,735 Bath & Body Works company-owned stores in the U.S. and Canada. Additionally, Bath & Body Works has more than 275 stores in more than 30 other countries.

Sales and Marketing

It operates under franchise, license and wholesale arrangements.

Financial Performance

Sales at BBW stores increased 12% to $5.2 billion, as compared to $4.6 billion in 2018.

Strategy

The company have a multi-year goal to grow Bath & Body Works and increase operating margins by focusing on these key business priorities: 

Grow its business in North America by increasing its square footage at Bath & Body Works North America through the opening of new Bath & Body Works stores, substantially in off-mall locations, and the remodeling of existing stores; 

Extend its brand internationally by increasing the number of stores operated by its international partners; and

Focus on the fundamentals of its business which include knowing its customers, focusing on core merchandise categories, inventory management, speed and agility, managing real estate and store selling and execution. 

It also continues to focus on attracting and retaining top talent, maintaining a strong cash and liquidity position while optimizing its capital structure, and returning value to our shareholders.

Bath & Body Works, LLC

7 Limited Pkwy E
Reynoldsburg, OH 43068-5300
Phone: 1 (614) 856-6000

Firm Stats

Employer Type: Privately Owned
CEO: Nick Coe
Chief Operating Officer: Andrew Meslow
Chief Marketing Officer: Tom Ramsey
Employees (This Location): 336
Employees (All Locations): 20,000

Major Office Locations

Reynoldsburg, OH

Other Locations

Bessemer, AL
Birmingham, AL
Decatur, AL
Dothan, AL
Fultondale, AL
Gadsden, AL
Huntsville, AL
Jasper, AL
Mobile, AL
Montgomery, AL
Oxford, AL
Spanish Fort, AL
Tuscaloosa, AL
Vestavia, AL
Batesville, AR
Conway, AR
Fort Smith, AR
Hot Springs, AR
Jonesboro, AR
Little Rock, AR
North Little Rock, AR
Pine Bluff, AR
Rogers, AR
Searcy, AR
Anthem, AZ
Casa Grande, AZ
Chandler, AZ
Flagstaff, AZ
Gilbert, AZ
Mesa, AZ
Phoenix, AZ
Prescott, AZ
Scottsdale, AZ
Sierra Vista, AZ
Tempe, AZ
Tucson, AZ
Yuma, AZ
Antioch, CA
Arcadia, CA
Bakersfield, CA
Brea, CA
Buena Park, CA
Canoga Park, CA
Capitola, CA
Carmichael, CA
Cerritos, CA
Chico, CA
Chino Hills, CA
Chula Vista, CA
Citrus Heights, CA
Clovis, CA
Colma, CA
Concord, CA
Corona, CA
Daly City, CA
Davis, CA
Downey, CA
El Centro, CA
Elk Grove, CA
Escondido, CA
Fairfield, CA
Folsom, CA
Fontana, CA
Fresno, CA
Fullerton, CA
Gilroy, CA
Glendale, CA
Hayward, CA
Hemet, CA
Laguna Niguel, CA
Lake Elsinore, CA
La Mesa, CA
Long Beach, CA
Los Angeles, CA
Manhattan Beach, CA
Merced, CA
Mission Viejo, CA
Modesto, CA
Montebello, CA
Newark, CA
Newport Beach, CA
Northridge, CA
Ontario, CA
Orange, CA
Oxnard, CA
Palmdale, CA
Palm Desert, CA
Palo Alto, CA
Pasadena, CA
Pleasanton, CA
Rancho Cucamonga, CA
Rancho Mirage, CA
Redding, CA
Redondo Beach, CA
Riverside, CA
Roseville, CA
Sacramento, CA
Salinas, CA
San Bernardino, CA
San Diego, CA
San Francisco, CA
San Leandro, CA
San Luis Obispo, CA
San Mateo, CA
Santa Ana, CA
Santa Barbara, CA
Santa Clara, CA
Santa Maria, CA
Santa Rosa, CA
Santee, CA
Stockton, CA
Torrance, CA
Tracy, CA
Tulare, CA
Turlock, CA
Tustin, CA
Vacaville, CA
Valencia, CA
Victorville, CA
Walnut Creek, CA
West Covina, CA
Westminster, CA
Yuba City, CA
Aurora, CO
Broomfield, CO
Castle Rock, CO
Colorado Springs, CO
Denver, CO
Durango, CO
Grand Junction, CO
Greeley, CO
Highlands Ranch, CO
Lakewood, CO
Littleton, CO
Loveland, CO
Northglenn, CO
Silverthorne, CO
Westminster, CO
Danbury, CT
Enfield, CT
Jewett City, CT
Manchester, CT
Meriden, CT
Milford, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Westbrook, CT
Dover, DE
Wilmington, DE
Altamonte Springs, FL
Boca Raton, FL
Boynton Beach, FL
Brandon, FL
Brooksville, FL
Clearwater, FL
Coral Springs, FL
Cutler Bay, FL
Davie, FL
Daytona Beach, FL
Destin, FL
Doral, FL
Ellenton, FL
Estero, FL
Fort Lauderdale, FL
Fort Myers, FL
Hialeah, FL
Hollywood, FL
Jacksonville, FL
Kissimmee, FL
Lake City, FL
Lakeland, FL
Lake Wales, FL
Largo, FL
Leesburg, FL
Melbourne, FL
Merritt Island, FL
Miami, FL
Ocala, FL
Ocoee, FL
Orange Park, FL
Orlando, FL
Oviedo, FL
Palm Beach Gardens, FL
Palm Coast, FL
Panama City, FL
Panama City Beach, FL
Pembroke Pines, FL
Pensacola, FL
Plantation, FL
Port Richey, FL
Saint Augustine, FL
Saint Petersburg, FL
Sebring, FL
Sunrise, FL
Tallahassee, FL
Tampa, FL
Vero Beach, FL
Wellington, FL
Wesley Chapel, FL
West Palm Beach, FL
Winter Garden, FL
Albany, GA
Alpharetta, GA
Athens, GA
Atlanta, GA
Augusta, GA
Brunswick, GA
Buford, GA
Calhoun, GA
Carrollton, GA
Centerville, GA
Columbus, GA
Conyers, GA
Cornelia, GA
Dalton, GA
Douglasville, GA
Dublin, GA
Duluth, GA
Fayetteville, GA
Gainesville, GA
Hinesville, GA
Lagrange, GA
Lawrenceville, GA
Locust Grove, GA
Macon, GA
Marietta, GA
Mcdonough, GA
Milledgeville, GA
Morrow, GA
Newnan, GA
Norcross, GA
Peachtree City, GA
Pooler, GA
Rome, GA
Saint Marys, GA
Savannah, GA
Statesboro, GA
Tifton, GA
Vidalia, GA
Waycross, GA
Woodstock, GA
Aiea, HI
Honolulu, HI
Ames, IA
Cedar Falls, IA
Cedar Rapids, IA
Coralville, IA
Council Bluffs, IA
Des Moines, IA
Dubuque, IA
Marshalltown, IA
Mason City, IA
Ottumwa, IA
Waterloo, IA
West Burlington, IA
West Des Moines, IA
Williamsburg, IA
Boise, ID
Coeur D Alene, ID
Idaho Falls, ID
Lewiston, ID
Meridian, ID
Moscow, ID
Nampa, ID
Pocatello, ID
Twin Falls, ID
Algonquin, IL
Alton, IL
Arlington Heights, IL
Aurora, IL
Bloomington, IL
Bolingbrook, IL
Bourbonnais, IL
Calumet City, IL
Carbondale, IL
Champaign, IL
Chicago, IL
Crystal Lake, IL
Danville, IL
Deer Park, IL
Dekalb, IL
Elk Grove Village, IL
Fairview Heights, IL
Forsyth, IL
Galesburg, IL
Geneva, IL
Gurnee, IL
Jacksonville, IL
Joliet, IL
Lincolnwood, IL
Lombard, IL
Marion, IL
Mattoon, IL
Mchenry, IL
Mount Vernon, IL
Naperville, IL
Niles, IL
Norridge, IL
North Aurora, IL
Oak Brook, IL
Peoria, IL
Peru, IL
Quincy, IL
Riverside, IL
Rockford, IL
Rosemont, IL
Schaumburg, IL
South Barrington, IL
Springfield, IL
Sterling, IL
Villa Park, IL
West Dundee, IL
Wheaton, IL
Woodridge, IL
Avon, IN
Bedford, IN
Carmel, IN
Clarksville, IN
Columbus, IN
Evansville, IN
Fort Wayne, IN
Fremont, IN
Goshen, IN
Greenfield, IN
Greensburg, IN
Greenwood, IN
Indianapolis, IN
Kokomo, IN
Lafayette, IN
Michigan City, IN
Mishawaka, IN
Muncie, IN
Plainfield, IN
Plymouth, IN
Richmond, IN
Terre Haute, IN
Valparaiso, IN
Dodge City, KS
Emporia, KS
Hays, KS
Hutchinson, KS
Lawrence, KS
Leawood, KS
Olathe, KS
Overland Park, KS
Pittsburg, KS
Salina, KS
Shawnee Mission, KS
Wichita, KS
Alexandria, KY
Ashland, KY
Bowling Green, KY
Crestview Hills, KY
Florence, KY
Henderson, KY
Lexington, KY
Louisville, KY
Madisonville, KY
Middlesboro, KY
Owensboro, KY
Paducah, KY
Richmond, KY
Somerset, KY
South Williamson, KY
Alexandria, LA
Baton Rouge, LA
Bossier City, LA
Gonzales, LA
Houma, LA
Kenner, LA
Lake Charles, LA
Mandeville, LA
Metairie, LA
Monroe, LA
New Orleans, LA
Ruston, LA
Shreveport, LA
Auburn, MA
Boston, MA
Braintree, MA
Brockton, MA
Everett, MA
Foxboro, MA
Franklin, MA
Hanover, MA
Lee, MA
Methuen, MA
Natick, MA
North Dartmouth, MA
Peabody, MA
Plymouth, MA
Seekonk, MA
Springfield, MA
Stoneham, MA
Swansea, MA
Wareham, MA
Watertown, MA
Worcester, MA
Baltimore, MD
Bethesda, MD
California, MD
Columbia, MD
District Heights, MD
Elkton, MD
Frederick, MD
Germantown, MD
Glen Burnie, MD
Greenbelt, MD
Hanover, MD
Hyattsville, MD
Ocean City, MD
Oxon Hill, MD
Queenstown, MD
Severna Park, MD
Waldorf, MD
Augusta, ME
Brunswick, ME
Adrian, MI
Allen Park, MI
Auburn Hills, MI
Battle Creek, MI
Bay City, MI
Benton Harbor, MI
Birch Run, MI
Brighton, MI
Burton, MI
Cadillac, MI
Canton, MI
Chesterfield, MI
Clinton Township, MI
Escanaba, MI
Fenton, MI
Flint, MI
Gaylord, MI
Grand Rapids, MI
Grandville, MI
Howell, MI
Lake Orion, MI
Lansing, MI
Livonia, MI
Marquette, MI
Midland, MI
Monroe, MI
Mount Pleasant, MI
Muskegon, MI
Novi, MI
Rochester Hills, MI
Saginaw, MI
Sault Sainte Marie, MI
Shelby Township, MI
Southfield, MI
Southgate, MI
Sterling Heights, MI
Taylor, MI
Traverse City, MI
Troy, MI
Warren, MI
West Branch, MI
Westland, MI
White Lake, MI
Albertville, MN
Alexandria, MN
Baxter, MN
Bloomington, MN
Burnsville, MN
Duluth, MN
Hutchinson, MN
Maple Grove, MN
Medford, MN
Minneapolis, MN
North Branch, MN
Rochester, MN
Saint Paul, MN
Virginia, MN
Willmar, MN
Blue Springs, MO
Branson, MO
Cape Girardeau, MO
Chesterfield, MO
Columbia, MO
Hannibal, MO
Hazelwood, MO
Independence, MO
Jefferson City, MO
Kansas City, MO
Lees Summit, MO
Osage Beach, MO
Saint Louis, MO
Saint Peters, MO
Springfield, MO
Columbus, MS
Flowood, MS
Greenville, MS
Greenwood, MS
Gulfport, MS
Hattiesburg, MS
Laurel, MS
Mccomb, MS
Meridian, MS
Ridgeland, MS
Tupelo, MS
Billings, MT
Bozeman, MT
Butte, MT
Great Falls, MT
Kalispell, MT
Missoula, MT
Apex, NC
Asheville, NC
Boone, NC
Burlington, NC
Cary, NC
Chapel Hill, NC
Charlotte, NC
Clinton, NC
Concord, NC
Durham, NC
Elkin, NC
Fayetteville, NC
Greensboro, NC
Henderson, NC
Hendersonville, NC
Hickory, NC
High Point, NC
Huntersville, NC
Jacksonville, NC
Laurinburg, NC
Lumberton, NC
Monroe, NC
Mooresville, NC
Morganton, NC
Mount Airy, NC
New Bern, NC
Pineville, NC
Raleigh, NC
Roanoke Rapids, NC
Rocky Mount, NC
Salisbury, NC
Sanford, NC
Shallotte, NC
Shelby, NC
Smithfield, NC
Southern Pines, NC
Statesville, NC
Washington, NC
Wilmington, NC
Bismarck, ND
Dickinson, ND
Grand Forks, ND
Minot, ND
Fremont, NE
Kearney, NE
Lincoln, NE
Norfolk, NE
North Platte, NE
Omaha, NE
Papillion, NE
Scottsbluff, NE
Concord, NH
Seabrook, NH
Atlantic City, NJ
Bridgewater, NJ
Cherry Hill, NJ
East Brunswick, NJ
East Windsor, NJ
Edgewater, NJ
Freehold, NJ
Gillette, NJ
Jersey City, NJ
Livingston, NJ
Moorestown, NJ
North Brunswick, NJ
Phillipsburg, NJ
South Plainfield, NJ
Spring Lake, NJ
Toms River, NJ
Woodcliff Lake, NJ
Albuquerque, NM
Farmington, NM
Las Cruces, NM
Roswell, NM
Henderson, NV
Jean, NV
Las Vegas, NV
Reno, NV
Sparks, NV
Albany, NY
Bayside, NY
Bronx, NY
Buffalo, NY
Clay, NY
Clifton Park, NY
Forest Hills, NY
Hicksville, NY
Horseheads, NY
Lake Grove, NY
Lakewood, NY
Massapequa, NY
Newburgh, NY
New York, NY
Niagara Falls, NY
Oceanside, NY
Oneonta, NY
Plattsburgh, NY
Poughkeepsie, NY
Queensbury, NY
Riverhead, NY
Rochester, NY
Schenectady, NY
Selden, NY
Shirley, NY
Staten Island, NY
Syracuse, NY
Valley Stream, NY
Vestal, NY
Victor, NY
Watertown, NY
West Babylon, NY
West Nyack, NY
West Seneca, NY
White Plains, NY
Williamsville, NY
Yonkers, NY
Yorktown Heights, NY
Akron, OH
Alliance, OH
Ashtabula, OH
Athens, OH
Austin, OH
Beavercreek, OH
Burbank, OH
Byron Center, OH
Canton, OH
Centerville, OH
Chillicothe, OH
Cincinnati, OH
Clermont, OH
Cleveland, OH
Columbus, OH
Dayton, OH
Defiance, OH
Dublin, OH
Elyria, OH
Findlay, OH
Grove City, OH
Holland, OH
Jeffersonville, OH
Lancaster, OH
Lewis Center, OH
Macedonia, OH
Mansfield, OH
Marion, OH
Massillon, OH
Medina, OH
Mentor, OH
Middletown, OH
New Philadelphia, OH
Niles, OH
Peoria, OH
Piqua, OH
Reynoldsburg, OH
Rossford, OH
Sacramento, OH
Saint Marys, OH
Sandusky, OH
Solon, OH
Springfield, OH
Steubenville, OH
Tallmadge, OH
Toledo, OH
West Chester, OH
Westlake, OH
Wooster, OH
Youngstown, OH
Zanesville, OH
Ada, OK
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Lawton, OK
Mcalester, OK
Muskogee, OK
Oklahoma City, OK
Owasso, OK
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Shawnee, OK
Stillwater, OK
Tulsa, OK
Albany, OR
Bend, OR
Gresham, OR
Lincoln City, OR
Portland, OR
Salem, OR
Bensalem, PA
Bethlehem, PA
Bloomsburg, PA
Butler, PA
Camp Hill, PA
Carlisle, PA
Chambersburg, PA
Cranberry, PA
Du Bois, PA
Easton, PA
Erie, PA
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Hazle Township, PA
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Johnstown, PA
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Reading, PA
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Warwick, RI
Aiken, SC
Anderson, SC
Bluffton, SC
Charleston, SC
Columbia, SC
Gaffney, SC
Greenville, SC
Greenwood, SC
Mount Pleasant, SC
Murrells Inlet, SC
Myrtle Beach, SC
North Charleston, SC
Orangeburg, SC
Rock Hill, SC
Seneca, SC
Sumter, SC
Aberdeen, SD
Pierre, SD
Rapid City, SD
Watertown, SD
Athens, TN
Chattanooga, TN
Cleveland, TN
Collierville, TN
Columbia, TN
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Jackson, TN
Johnson City, TN
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