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About Bath & Body Works, LLC

Women turn to Bath & Body Works (BBW) to help wash away the daily stresses of life. A subsidiary of L Brands, BBW operates more than 1,600 stores throughout North America and an online shop. The company sells shower gels, lotions, antibacterial soaps, home fragrance and accessories under its own BBW brand, as well as the C.O. Bigelow and White Barn Candle Co. brands. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extra indulgences such as massages and pedicures. The BBW brand has had an image makeover, from country-inspired to a modern-day apothecary of beauty. BBW accounts for more than a quarter of L Brands' sales.

Operations

More than 90% of BBW's sales are rung up at its retail stores. Online sales account for the remainder.

Geographic Reach

The US is BBW's primary market, home to roughly 1,570 of its 1,600-plus stores. The chain has more than 70 company-owned stores in Canada, which is a growing market for both BBW and parent L Brands. Beyond North America, there are more than 160 franchised BBW stores in nine countries in the Middle East and Eastern Europe.

Financial Performance

Sales at BBW stores increased 7%, to $3.9 billion, and operating income rose about 25% in 2016 (ended January) versus the prior year. Same-store sales increased by 3%. Online sale grew 25%, while store sales rose 5%.

Strategy

The company's strategy is to extend the BBW brand to new channels and markets. To that end, it is growing its international presence through franchise partners while continuing to add company-owned stores in Canada. The company has planned to increase its foot proint in North America by remodeling existing stores and opening some 25 net new stores. The company's international partners planned to add about 50 stores in 2017.

Bath & Body Works, LLC

7 LIMITED PKWY
Reynoldsburg, OH 43068-5300
Phone: 1 (614) 856-6000

Stats

Employer Type: Privately Owned
CEO: Nick Coe
Svp Head Of Design and Innovation: Gary Harvey
Chief Marketing Officer: Tom Ramsey
Employees (This Location): 336
Employees (All Locations): 20,000

Major Office Locations

Reynoldsburg, OH

Other Locations

Bessemer, AL
Birmingham, AL
Decatur, AL
Dothan, AL
Fultondale, AL
Gadsden, AL
Huntsville, AL
Jasper, AL
Mobile, AL
Montgomery, AL
Oxford, AL
Spanish Fort, AL
Tuscaloosa, AL
Vestavia, AL
Batesville, AR
Conway, AR
Fort Smith, AR
Hot Springs, AR
Jonesboro, AR
Little Rock, AR
North Little Rock, AR
Pine Bluff, AR
Rogers, AR
Searcy, AR
Anthem, AZ
Casa Grande, AZ
Chandler, AZ
Flagstaff, AZ
Gilbert, AZ
Mesa, AZ
Phoenix, AZ
Prescott, AZ
Scottsdale, AZ
Sierra Vista, AZ
Tempe, AZ
Tucson, AZ
Yuma, AZ
Antioch, CA
Arcadia, CA
Bakersfield, CA
Brea, CA
Buena Park, CA
Canoga Park, CA
Capitola, CA
Carmichael, CA
Cerritos, CA
Chico, CA
Chino Hills, CA
Chula Vista, CA
Citrus Heights, CA
Clovis, CA
Colma, CA
Concord, CA
Corona, CA
Daly City, CA
Davis, CA
Downey, CA
El Centro, CA
Elk Grove, CA
Escondido, CA
Fairfield, CA
Folsom, CA
Fontana, CA
Fresno, CA
Fullerton, CA
Gilroy, CA
Glendale, CA
Hayward, CA
Hemet, CA
Laguna Niguel, CA
Lake Elsinore, CA
La Mesa, CA
Long Beach, CA
Los Angeles, CA
Manhattan Beach, CA
Merced, CA
Mission Viejo, CA
Modesto, CA
Montebello, CA
Newark, CA
Newport Beach, CA
Northridge, CA
Ontario, CA
Orange, CA
Oxnard, CA
Palmdale, CA
Palm Desert, CA
Palo Alto, CA
Pasadena, CA
Pleasanton, CA
Rancho Cucamonga, CA
Rancho Mirage, CA
Redding, CA
Redondo Beach, CA
Riverside, CA
Roseville, CA
Sacramento, CA
Salinas, CA
San Bernardino, CA
San Diego, CA
San Francisco, CA
San Leandro, CA
San Luis Obispo, CA
San Mateo, CA
Santa Ana, CA
Santa Barbara, CA
Santa Clara, CA
Santa Maria, CA
Santa Rosa, CA
Santee, CA
Stockton, CA
Torrance, CA
Tracy, CA
Tulare, CA
Turlock, CA
Tustin, CA
Vacaville, CA
Valencia, CA
Victorville, CA
Walnut Creek, CA
West Covina, CA
Westminster, CA
Yuba City, CA
Aurora, CO
Broomfield, CO
Castle Rock, CO
Colorado Springs, CO
Denver, CO
Durango, CO
Grand Junction, CO
Greeley, CO
Highlands Ranch, CO
Lakewood, CO
Littleton, CO
Loveland, CO
Northglenn, CO
Silverthorne, CO
Westminster, CO
Danbury, CT
Enfield, CT
Jewett City, CT
Manchester, CT
Meriden, CT
Milford, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Westbrook, CT
Dover, DE
Wilmington, DE
Altamonte Springs, FL
Boca Raton, FL
Boynton Beach, FL
Brandon, FL
Brooksville, FL
Clearwater, FL
Coral Springs, FL
Cutler Bay, FL
Davie, FL
Daytona Beach, FL
Destin, FL
Doral, FL
Ellenton, FL
Estero, FL
Fort Lauderdale, FL
Fort Myers, FL
Hialeah, FL
Hollywood, FL
Jacksonville, FL
Kissimmee, FL
Lake City, FL
Lakeland, FL
Lake Wales, FL
Largo, FL
Leesburg, FL
Melbourne, FL
Merritt Island, FL
Miami, FL
Ocala, FL
Ocoee, FL
Orange Park, FL
Orlando, FL
Oviedo, FL
Palm Beach Gardens, FL
Palm Coast, FL
Panama City, FL
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Pembroke Pines, FL
Pensacola, FL
Plantation, FL
Port Richey, FL
Saint Augustine, FL
Saint Petersburg, FL
Sebring, FL
Sunrise, FL
Tallahassee, FL
Tampa, FL
Vero Beach, FL
Wellington, FL
Wesley Chapel, FL
West Palm Beach, FL
Winter Garden, FL
Albany, GA
Alpharetta, GA
Athens, GA
Atlanta, GA
Augusta, GA
Brunswick, GA
Buford, GA
Calhoun, GA
Carrollton, GA
Centerville, GA
Columbus, GA
Conyers, GA
Cornelia, GA
Dalton, GA
Douglasville, GA
Dublin, GA
Duluth, GA
Fayetteville, GA
Gainesville, GA
Hinesville, GA
Lagrange, GA
Lawrenceville, GA
Locust Grove, GA
Macon, GA
Marietta, GA
Mcdonough, GA
Milledgeville, GA
Morrow, GA
Newnan, GA
Norcross, GA
Peachtree City, GA
Pooler, GA
Rome, GA
Saint Marys, GA
Savannah, GA
Statesboro, GA
Tifton, GA
Vidalia, GA
Waycross, GA
Woodstock, GA
Aiea, HI
Honolulu, HI
Ames, IA
Cedar Falls, IA
Cedar Rapids, IA
Coralville, IA
Council Bluffs, IA
Des Moines, IA
Dubuque, IA
Marshalltown, IA
Mason City, IA
Ottumwa, IA
Waterloo, IA
West Burlington, IA
West Des Moines, IA
Williamsburg, IA
Boise, ID
Coeur D Alene, ID
Idaho Falls, ID
Lewiston, ID
Meridian, ID
Moscow, ID
Nampa, ID
Pocatello, ID
Twin Falls, ID
Algonquin, IL
Alton, IL
Arlington Heights, IL
Aurora, IL
Bloomington, IL
Bolingbrook, IL
Bourbonnais, IL
Calumet City, IL
Carbondale, IL
Champaign, IL
Chicago, IL
Crystal Lake, IL
Danville, IL
Deer Park, IL
Dekalb, IL
Elk Grove Village, IL
Fairview Heights, IL
Forsyth, IL
Galesburg, IL
Geneva, IL
Gurnee, IL
Jacksonville, IL
Joliet, IL
Lincolnwood, IL
Lombard, IL
Marion, IL
Mattoon, IL
Mchenry, IL
Mount Vernon, IL
Naperville, IL
Niles, IL
Norridge, IL
North Aurora, IL
Oak Brook, IL
Peoria, IL
Peru, IL
Quincy, IL
Riverside, IL
Rockford, IL
Rosemont, IL
Schaumburg, IL
South Barrington, IL
Springfield, IL
Sterling, IL
Villa Park, IL
West Dundee, IL
Wheaton, IL
Woodridge, IL
Avon, IN
Bedford, IN
Carmel, IN
Clarksville, IN
Columbus, IN
Evansville, IN
Fort Wayne, IN
Fremont, IN
Goshen, IN
Greenfield, IN
Greensburg, IN
Greenwood, IN
Indianapolis, IN
Kokomo, IN
Lafayette, IN
Michigan City, IN
Mishawaka, IN
Muncie, IN
Plainfield, IN
Plymouth, IN
Richmond, IN
Terre Haute, IN
Valparaiso, IN
Dodge City, KS
Emporia, KS
Hays, KS
Hutchinson, KS
Lawrence, KS
Leawood, KS
Olathe, KS
Overland Park, KS
Pittsburg, KS
Salina, KS
Shawnee Mission, KS
Wichita, KS
Alexandria, KY
Ashland, KY
Bowling Green, KY
Crestview Hills, KY
Florence, KY
Henderson, KY
Lexington, KY
Louisville, KY
Madisonville, KY
Middlesboro, KY
Owensboro, KY
Paducah, KY
Richmond, KY
Somerset, KY
South Williamson, KY
Alexandria, LA
Baton Rouge, LA
Bossier City, LA
Gonzales, LA
Houma, LA
Kenner, LA
Lake Charles, LA
Mandeville, LA
Metairie, LA
Monroe, LA
New Orleans, LA
Ruston, LA
Shreveport, LA
Auburn, MA
Boston, MA
Braintree, MA
Brockton, MA
Everett, MA
Foxboro, MA
Franklin, MA
Hanover, MA
Lee, MA
Methuen, MA
Natick, MA
North Dartmouth, MA
Peabody, MA
Plymouth, MA
Seekonk, MA
Springfield, MA
Stoneham, MA
Swansea, MA
Wareham, MA
Watertown, MA
Worcester, MA
Baltimore, MD
Bethesda, MD
California, MD
Columbia, MD
District Heights, MD
Elkton, MD
Frederick, MD
Germantown, MD
Glen Burnie, MD
Greenbelt, MD
Hanover, MD
Hyattsville, MD
Ocean City, MD
Oxon Hill, MD
Queenstown, MD
Severna Park, MD
Waldorf, MD
Augusta, ME
Brunswick, ME
Adrian, MI
Allen Park, MI
Auburn Hills, MI
Battle Creek, MI
Bay City, MI
Benton Harbor, MI
Birch Run, MI
Brighton, MI
Burton, MI
Cadillac, MI
Canton, MI
Chesterfield, MI
Clinton Township, MI
Escanaba, MI
Fenton, MI
Flint, MI
Gaylord, MI
Grand Rapids, MI
Grandville, MI
Howell, MI
Lake Orion, MI
Lansing, MI
Livonia, MI
Marquette, MI
Midland, MI
Monroe, MI
Mount Pleasant, MI
Muskegon, MI
Novi, MI
Rochester Hills, MI
Saginaw, MI
Sault Sainte Marie, MI
Shelby Township, MI
Southfield, MI
Southgate, MI
Sterling Heights, MI
Taylor, MI
Traverse City, MI
Troy, MI
Warren, MI
West Branch, MI
Westland, MI
White Lake, MI
Albertville, MN
Alexandria, MN
Baxter, MN
Bloomington, MN
Burnsville, MN
Duluth, MN
Hutchinson, MN
Maple Grove, MN
Medford, MN
Minneapolis, MN
North Branch, MN
Rochester, MN
Saint Paul, MN
Virginia, MN
Willmar, MN
Blue Springs, MO
Branson, MO
Cape Girardeau, MO
Chesterfield, MO
Columbia, MO
Hannibal, MO
Hazelwood, MO
Independence, MO
Jefferson City, MO
Kansas City, MO
Lees Summit, MO
Osage Beach, MO
Saint Louis, MO
Saint Peters, MO
Springfield, MO
Columbus, MS
Flowood, MS
Greenville, MS
Greenwood, MS
Gulfport, MS
Hattiesburg, MS
Laurel, MS
Mccomb, MS
Meridian, MS
Ridgeland, MS
Tupelo, MS
Billings, MT
Bozeman, MT
Butte, MT
Great Falls, MT
Kalispell, MT
Missoula, MT
Apex, NC
Asheville, NC
Boone, NC
Burlington, NC
Cary, NC
Chapel Hill, NC
Charlotte, NC
Clinton, NC
Concord, NC
Durham, NC
Elkin, NC
Fayetteville, NC
Greensboro, NC
Henderson, NC
Hendersonville, NC
Hickory, NC
High Point, NC
Huntersville, NC
Jacksonville, NC
Laurinburg, NC
Lumberton, NC
Monroe, NC
Mooresville, NC
Morganton, NC
Mount Airy, NC
New Bern, NC
Pineville, NC
Raleigh, NC
Roanoke Rapids, NC
Rocky Mount, NC
Salisbury, NC
Sanford, NC
Shallotte, NC
Shelby, NC
Smithfield, NC
Southern Pines, NC
Statesville, NC
Washington, NC
Wilmington, NC
Bismarck, ND
Dickinson, ND
Grand Forks, ND
Minot, ND
Fremont, NE
Kearney, NE
Lincoln, NE
Norfolk, NE
North Platte, NE
Omaha, NE
Papillion, NE
Scottsbluff, NE
Concord, NH
Seabrook, NH
Atlantic City, NJ
Bridgewater, NJ
Cherry Hill, NJ
East Brunswick, NJ
East Windsor, NJ
Edgewater, NJ
Freehold, NJ
Gillette, NJ
Jersey City, NJ
Livingston, NJ
Moorestown, NJ
North Brunswick, NJ
Phillipsburg, NJ
South Plainfield, NJ
Spring Lake, NJ
Toms River, NJ
Woodcliff Lake, NJ
Albuquerque, NM
Farmington, NM
Las Cruces, NM
Roswell, NM
Henderson, NV
Jean, NV
Las Vegas, NV
Reno, NV
Sparks, NV
Albany, NY
Bayside, NY
Bronx, NY
Buffalo, NY
Clay, NY
Clifton Park, NY
Forest Hills, NY
Hicksville, NY
Horseheads, NY
Lake Grove, NY
Lakewood, NY
Massapequa, NY
Newburgh, NY
New York, NY
Niagara Falls, NY
Oceanside, NY
Oneonta, NY
Plattsburgh, NY
Poughkeepsie, NY
Queensbury, NY
Riverhead, NY
Rochester, NY
Schenectady, NY
Selden, NY
Shirley, NY
Staten Island, NY
Syracuse, NY
Valley Stream, NY
Vestal, NY
Victor, NY
Watertown, NY
West Babylon, NY
West Nyack, NY
West Seneca, NY
White Plains, NY
Williamsville, NY
Yonkers, NY
Yorktown Heights, NY
Akron, OH
Alliance, OH
Ashtabula, OH
Athens, OH
Austin, OH
Beavercreek, OH
Burbank, OH
Byron Center, OH
Canton, OH
Centerville, OH
Chillicothe, OH
Cincinnati, OH
Clermont, OH
Cleveland, OH
Columbus, OH
Dayton, OH
Defiance, OH
Dublin, OH
Elyria, OH
Findlay, OH
Grove City, OH
Holland, OH
Jeffersonville, OH
Lancaster, OH
Lewis Center, OH
Macedonia, OH
Mansfield, OH
Marion, OH
Massillon, OH
Medina, OH
Mentor, OH
Middletown, OH
New Philadelphia, OH
Niles, OH
Peoria, OH
Piqua, OH
Reynoldsburg, OH
Rossford, OH
Sacramento, OH
Saint Marys, OH
Sandusky, OH
Solon, OH
Springfield, OH
Steubenville, OH
Tallmadge, OH
Toledo, OH
West Chester, OH
Westlake, OH
Wooster, OH
Youngstown, OH
Zanesville, OH
Ada, OK
Bartlesville, OK
Claremore, OK
Enid, OK
Lawton, OK
Mcalester, OK
Muskogee, OK
Oklahoma City, OK
Owasso, OK
Ponca City, OK
Shawnee, OK
Stillwater, OK
Tulsa, OK
Albany, OR
Bend, OR
Gresham, OR
Lincoln City, OR
Portland, OR
Salem, OR
Bensalem, PA
Bethlehem, PA
Bloomsburg, PA
Butler, PA
Camp Hill, PA
Carlisle, PA
Chambersburg, PA
Cranberry, PA
Du Bois, PA
Easton, PA
Erie, PA
Exton, PA
Gettysburg, PA
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Hazle Township, PA
Hershey, PA
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Johnstown, PA
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Monaca, PA
Monroeville, PA
Moosic, PA
Muncy, PA
Philadelphia, PA
Pittsburgh, PA
Plymouth Meeting, PA
Pottstown, PA
Reading, PA
Robinson, PA
Sharon, PA
Springfield, PA
Stroudsburg, PA
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Warrington, PA
Washington, PA
West Mifflin, PA
Whitehall, PA
Willow Grove, PA
Cranston, RI
Providence, RI
Smithfield, RI
Warwick, RI
Aiken, SC
Anderson, SC
Bluffton, SC
Charleston, SC
Columbia, SC
Gaffney, SC
Greenville, SC
Greenwood, SC
Mount Pleasant, SC
Murrells Inlet, SC
Myrtle Beach, SC
North Charleston, SC
Orangeburg, SC
Rock Hill, SC
Seneca, SC
Sumter, SC
Aberdeen, SD
Pierre, SD
Rapid City, SD
Watertown, SD
Athens, TN
Chattanooga, TN
Cleveland, TN
Collierville, TN
Columbia, TN
Cookeville, TN
Dyersburg, TN
Goodlettsville, TN
Hendersonville, TN
Jackson, TN
Johnson City, TN
Kingsport, TN
Knoxville, TN
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Memphis, TN
Morristown, TN
Mount Juliet, TN
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Abilene, TX
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Highland Village, TX
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Racine, WI
Rice Lake, WI
Sheboygan Falls, WI
Wausau, WI
West Bend, WI
Charleston, WV
Morgantown, WV
South Charleston, WV
Triadelphia, WV
Cheyenne, WY
Laramie, WY
St Catharines, Canada
Waterloo, Canada