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About American Greetings Corporation

American Greetings has been building its sturdy house of cards for more than a century. The company holds the #1 position by volume in the North American greeting card market and #2 by sales behind Hallmark. It produces greeting cards, party goods, and gift wraps under iconic brand names such as American Greetings, Papyrus, Recycled Paper Greetings, and Carlton Cards. The company's AG Interactive subsidiary distributes online greeting cards and other interactive media. The company's products are sold through more than 60,000 card and stationery stores, mass merchants, and other retail outlets worldwide. Clayton, Dubilier & Rice owns 60% stake in family-owned American Greetings. Descendants of the founding family retained the other 40%.

Operations

American Greetings operates worldwide producing greeting cards under the brand names American Greetings, Carlton Cards, Recycled Paper Greetings, and Papyrus. Its other offerings include DesignWare party goods and gift wrap and boxed cards under the American Greetings and Plus Mark brand names.

The company also sells e-cards which are available online at its AmericanGreetings.com website.

Geographic Reach

Cleveland, Ohio-based American Greetings operates a headquarters facility, which it calls American Greetings Creative Studios and its products can be found in retail outlets worldwide.

Strategy

As a company dedicated to making the world a more thoughtful and caring place, American Greetings recognizes the importance of the planet's limited resources and its role in sustaining these. Sustainability is a core principle guiding how it does business which it incorporates in its day-to-day operations as well as its long-term planning.

American Greetings educates its associates, suppliers and retailers on sustainable environmental practices and partners with these groups to continually find innovative ways to create environmentally friendly products, reduce waste, and implement measures to make its operations more efficient.

In addition to moving from a one-million square-foot repurposed warehouse to a newly constructed 600,00 square-foot building, American Greetings Creative Studios incorporates a number of environmentally-friendly features, including all-electric energy, an abundance of natural light, motion sensors to turn off lights when not in use, multiple green spaces, and a compulsory associate recycling program.

Company Background

American Greetings Corporation was founded in 1906.

In April 2018, American Greetings was acquired by private investment firm Clayton, Dubilier & Rice (CD&R). CD&R-managed funds acquired a 60% ownership stake in the company with the Weiss family, descendants of company founder Jacob Sapirstein, retaining a 40% stake in the business.

American Greetings Corporation

1 American Way
Cleveland, OH 44145-8151
Phone: 1 (216) 252-7300

Firm Stats

Employer Type: Privately Owned
Chairman: Morry Weiss
Co-CEO: Jeffrey M. Weiss
Co-CEO: Zev Weiss
Employees (This Location): 1,700
Employees (All Locations): 27,500

Major Office Locations

Cleveland, OH

Other Locations

Fairfield, CA
Edison, NJ
Cleveland, OH