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About American Eagle Outfitters, Inc.

Once a purveyor of outdoor gear, American Eagle Outfitters now feathers its nest with jeans and polos. The mall-based retailer is a powerhouse in denim and sells other casual apparel and accessories (aimed at young men and women) under its American Eagle Outfitters and fast-growing Aerie brands; top product categories include jeans, t-shirts, bras, and panties. It also has two emerging brands -- Tailgate (vintage sports-inspired apparel) and Todd Snyder New York (premium menswear). The company operates or licenses more than 1,250 stores worldwide, although most are located in North America.


The American Eagle Outfitters (AEO) and Aerie brands are mostly sold in separate store locations given their contrasting branding. AEO sells clothing for young men and women through about 930 stores and online, while Aerie sells underwear and intimates for young women through more than 100 stand-alone and some 120 side-by-side stores, as well as online. American Eagle also operates four Tailgate Clothing and one Todd Synder New York retail stores.

About 55% of the company's revenue comes from AEO women's apparel and accessories and some 35% comes from men's apparel and accessories. Its Aerie products bring in the remainder of total sales.

Geographic Reach

American Eagle is heavily reliant on the US, its largest market by far, accounting for more than 85% of its store locations and total revenue. The company has more than 100 locations in Canada (nearly 10% of total stores) and nearly 50 locations in Mexico, China, and Hong Kong. It also has a licensed portfolio of some 210 stores in two dozen countries, with Israel, Japan, Saudi Arabia, South Korea, and Chile the largest markets. Products are sold online to about 80 countries worldwide.

The company has office space, data centers, and production and distribution facilities in Pennsylvania, New York, California, and Kansas, as well as Ontario, Canada.

Sales and Marketing

American Eagle primarily targets young men and women in their teens and twenties. It generates about 75% of its revenue through its network of stores with the rest coming from online sales, which are growing at a fast clip.

Advertising expenditures primarily fund direct mail pieces, in-store photographs, and other promotions that come with marketing campaigns; they totaled $130 million, $125 million, and $104 million in 2017, 2016, and 2015, respectively.

Financial Performance

American Eagle has seen consistent revenue growth over the past years, with sales up about 15% during that time. The success has been driven in large part by Aerie, which has seen some 15 quarters of double-digit same-store sales growth. Net income is significantly higher than it was five years ago, but has fallen slightly each of the past two years.

In fiscal 2017 (ended February 2018) the company reported revenue of $3.8 billion, up 5% from the prior year. Same-store sales rose 4% in 2017, led by strong growth in the Aerie brand. 

Net income fell 4% to $204 million that year, primarily because of other expenses, related to the planned exit of a joint venture and a reserve against a receivable, of about $15 million. 

Cash at the end of fiscal 2017 was nearly $415 million, an increase of $35 million from the prior year. Cash from operations contributed about $395 million to the coffers, while investing activities used $172 million, mainly for capital expenditures. Financing activities used another nearly $200 million for dividends to stockholders and a stock repurchase program.


Along with many of its retail brethren, American Eagle is focused on creating an omni-channel experience for its customers, allowing them to browse, buy, pick up, and return merchandise online, in stores, or through a combination of both. Investments in this area include upgraded technology that enables a single view of inventory across channels, connecting physical and digital stores. The company's distribution centers are part of the omni-channel initiative and serve both stores and digital businesses.

Related investments have been centered around mobile technology, digital marketing, and the digital customer experience. In recent years American Eagle has launched a new responsive website in North America (responsive meaning a site that provides an optimal experience across devices) as well as web-based apps and native apps  (apps that must be downloaded). It has also rolled out in-store beacons which recognize when an app customer is in the store.

In fiscal 2017 it introduced a new, digitized loyalty program, AEO Connected, for American Eagle and Aerie customers. The program offers upgraded rewards and integration with AE and Aerie’s branded credit cards, among other enhancements.

American Eagle Outfitters, Inc.

Pittsburgh, PA 15203-2381
Phone: 1 (412) 432-3300

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: AEO
Stock Exchange: , NYSE
EVP and COO: Michael R. Rempell
Chairman and CEO: Jay L. Schottenstein
Employees (This Location): 500
Employees (All Locations): 45,000

Major Office Locations

Pittsburgh, PA

Other Locations

Anchorage, AK
Fairbanks, AK
Auburn, AL
Birmingham, AL
Decatur, AL
Dothan, AL
Florence, AL
Gadsden, AL
Hoover, AL
Huntsville, AL
Mobile, AL
Montgomery, AL
Spanish Fort, AL
Tuscaloosa, AL
Vestavia, AL
Fayetteville, AR
Fort Smith, AR
Hot Springs, AR
Little Rock, AR
North Little Rock, AR
Rogers, AR
Chandler, AZ
Gilbert, AZ
Glendale, AZ
Scottsdale, AZ
Tempe, AZ
Tucson, AZ
Yuma, AZ
Bakersfield, CA
Cabazon, CA
Calexico, CA
Camarillo, CA
Canoga Park, CA
Carlsbad, CA
Cerritos, CA
Chico, CA
Commerce, CA
Concord, CA
Culver City, CA
El Centro, CA
Emeryville, CA
Escondido, CA
Fresno, CA
Livermore, CA
Los Angeles, CA
Milpitas, CA
Modesto, CA
Napa, CA
National City, CA
Northridge, CA
Ontario, CA
Orange, CA
Palm Desert, CA
Pleasanton, CA
Rancho Cucamonga, CA
Redding, CA
Riverside, CA
Sacramento, CA
San Diego, CA
San Francisco, CA
San Mateo, CA
Santa Barbara, CA
Santa Clara, CA
Santa Clarita, CA
Santa Rosa, CA
Stockton, CA
Tejon Ranch, CA
Temecula, CA
Torrance, CA
Ventura, CA
Visalia, CA
Yuba City, CA
Aurora, CO
Broomfield, CO
Colorado Springs, CO
Denver, CO
Grand Junction, CO
Lakewood, CO
Littleton, CO
Loveland, CO
Silverthorne, CO
Canton, CT
Danbury, CT
Farmington, CT
Manchester, CT
Meriden, CT
Milford, CT
Trumbull, CT
Waterbury, CT
Waterford, CT
Dover, DE
Newark, DE
Rehoboth Beach, DE
Wilmington, DE
Altamonte Springs, FL
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Albertville, MN
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Rochester, MN
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Springfield, MO
Biloxi, MS
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Bay Shore, NY
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Ithaca, NY
Lake Grove, NY
Lakewood, NY
Massapequa, NY
Middletown, NY
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Scarsdale, NY
Staten Island, NY
Syracuse, NY
Victor, NY
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Akron, OH
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Beavercreek, OH
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Cincinnati, OH
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Dayton, OH
Dublin, OH
Fairlawn, OH
Findlay, OH
Jeffersonville, OH
Lancaster, OH
Liberty Township, OH
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Maumee, OH
Newark, OH
Niles, OH
North Olmsted, OH
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Saint Clairsville, OH
Sandusky, OH
Strongsville, OH
Westlake, OH
Youngstown, OH
Zanesville, OH
Lawton, OK
Muskogee, OK
Norman, OK
Oklahoma City, OK
Stillwater, OK
Tulsa, OK
Bend, OR
Eugene, OR
Hillsboro, OR
Lincoln City, OR
Medford, OR
Portland, OR
Salem, OR
Tigard, OR
Woodburn, OR
Austin, PA
Bensalem, PA
Butler, PA
Camp Hill, PA
Center Valley, PA
Chambersburg, PA
Cranberry Township, PA
Easton, PA
Erie, PA
Exton, PA
Hazle Township, PA
Hershey, PA
Indiana, PA
King Of Prussia, PA
Lancaster, PA
Langhorne, PA
Leetsdale, PA
Madison, PA
Mercer, PA
Monaca, PA
Monroeville, PA
Moosic, PA
Muncy, PA
North Wales, PA
Pittsburgh, PA
Pooler, PA
Reading, PA
Scranton, PA
Selinsgrove, PA
Springfield, PA
Tarentum, PA
Uniontown, PA
Warrendale, PA
Washington, PA
Whitehall, PA
Wilkes Barre, PA
Willow Grove, PA
York, PA
Providence, RI
Smithfield, RI
Warwick, RI
Anderson, SC
Columbia, SC
Florence, SC
Gaffney, SC
Myrtle Beach, SC
North Charleston, SC
Rock Hill, SC
Spartanburg, SC
Rapid City, SD
Sioux Falls, SD
Chattanooga, TN
Clarksville, TN
Cleveland, TN
Franklin, TN
Jackson, TN
Johnson City, TN
Kingsport, TN
Knoxville, TN
Lebanon, TN
Maryville, TN
Memphis, TN
Morristown, TN
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Sevierville, TN
Abilene, TX
Allen, TX
Amarillo, TX
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Beaumont, TX
Canutillo, TX
Cedar Park, TX
College Station, TX
Corpus Christi, TX
Dallas, TX
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San Antonio, TX
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Sugar Land, TX
Texas City, TX
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Victoria, TX
Waco, TX
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Dulles, VA
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Richmond, VA
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South Burlington, VT
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Olympia, WA
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Redmond, WA
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Greendale, WI
Janesville, WI
La Crosse, WI
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Charleston, WV
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Mount Hope, WV
Parkersburg, WV
Abbotsford, Canada
Anjou, Canada
Barrie, Canada
Belleville, Canada
Brampton, Canada
Brossard, Canada
Burlington, Canada
Burnaby, Canada
Calgary, Canada
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Coquitlam, Canada
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Edmonton, Canada
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Halifax, Canada
Hamilton, Canada
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