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Valassis International, Inc.

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2019 Vault Rankings

About Valassis International, Inc.

Valassis Communications offers door-to-door marketing without taking a toll on its shoes. A giant in the marketing services industry, Valassis is a leading producer of newspaper inserts, selling space for advertising and coupons in its four-color booklets. Each week the company's consumer brand RedPlum delivers coupons and deals to more than 100 million households through the mailbox, in the newspaper, on the doorstep, or on the Internet. In order to provide its services, Valassis works in collaboration with thousands of advertisers worldwide. The company was acquired by Harland Clarke in 2014.

Operations

Valassis integrates and optimizes campaigns including direct mail, newspaper inserts, and digital advertising. NCH Marketing Services and Clipper Magazine are Valassis subsidiaries. RedPlum, the company's consumer brand, reaches 9 out of 10 households with national or hyper-local print programs. RedPlum extends into nearly every neighborhood across the country with digital advertising.

Geographic Reach

Valassis is headquartered in Livonia, Michigan. The company operates in the US, Canada, Europe, and Mexico.

Sales and Marketing

Valassis serves more than 58,000 clients including national, regional, and local advertisers. The firm also supports the grocery, retail, restaurant, telecom, financial, and consumer packaged goods industries.

Strategy

Valassis has been expanding its marketing capabilities through marketing partnerships.The company partnered with drugstore chain Rite Aid Corporation to develop and execute in-store marketing and media programs.

Valassis International, Inc.

19975 VICTOR PRKWY
Livonia, MI 48152-7001
Phone: 1 (734) 591-3000

Stats

Employer Type: Privately Owned
Director: Barbara Reilly
DIRECTOR RED PLUM LOCAL SALES: Tim Rychel
DIRECTOR NATIONAL SALES: Darren Ryder
Employees (This Location): 350
Employees (All Locations): 6,000

Major Office Locations

Livonia, MI