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Valassis International, Inc.


2019 Vault Rankings

About Valassis International, Inc.

Valassis Communications offers door-to-door marketing without taking a toll on its shoes. A giant in the marketing services industry, Valassis is a leading producer of newspaper inserts, selling space for advertising and coupons in its four-color booklets. The company delivers coupons and deals to more than 120 million households through the mailbox, in the newspaper, on the doorstep, or on the Internet. In order to provide its services, Valassis works in collaboration with thousands of advertisers worldwide. The company is owned by Vericast (formerly Harland Clarke).


Valassis integrates and optimizes campaigns including direct mail, newspaper inserts, and digital advertising. NCH Marketing Services, Promotion Watch and Clipper Magazine are Valassis subsidiaries. Valassis' marketing tools are Advertising Kit, Production Specs, Ad Design Templates, Upload Artwork, Online Billing and Address Database. 

Geographic Reach

Valassis is headquartered in Livonia, Michigan. The company operates in Arkansas, Illinois, California, Pennsylvania, Chicago, Kentucky, Texas, Massachusetts, Florida, Washington, and among others.

Sales and Marketing

Valassis serves around 60,000 clients including national, regional, and local advertisers. The firm also supports the grocery, retail, restaurant, telecom, financial, and consumer packaged goods industries.


In October 2020, Valassis is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. It was able to buy and serve media programmatically via its influencers' handles, providing brands incredible efficiencies and maximizing their investments. It is also setting new industry benchmarks for influencer media due to its approach and optimization practices.

Mergers and Acquisitions

In early 2019, Valassis acquired GET1FREE Magazine and associated assets from GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. "The acquisition of GET1FREE Magazine further enhances their direct mail presence, allowing them to expand their reach in key markets on the West Coast," said Dan Singleton, CEO, Valassis. 

Valassis International, Inc.

19975 Victor Pkwy
Livonia, MI 48152-7001
Phone: 1 (734) 591-3000

Firm Stats

Employer Type: Privately Owned
Minneapolis Field Sales Director: Carolyn Clarke
Chief Revenue Officer: Mark Ellis
Senior Vice President Manufacturing: Blaine Gerber
Employees (This Location): 350
Employees (All Locations): 6,000

Major Office Locations

Livonia, MI