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About Smithsonian Institution

The Smithsonian Institution has many hats, from the one worn by Harrison Ford in the Indiana Jones movies, to the one worn by Abraham Lincoln the night he was assassinated. One of the world's leading cultural institutions, the Smithsonian houses some 155 million objects in about 20 museums, gardens, zoo and galleries, most of which are on the National Mall in Washington, DC. Nearly 3.5 million people visit every year to view the Smithsonian's exhibits on art, music, TV and film, science, history, and other subjects. Admission to all but one of the Smithsonian's facilities is free; only the Cooper-Hewitt National Design Museum in New York charges admission.

Operations

A board of regents that includes the vice president and the chief justice of the US, six members of Congress, and nine private citizens leads the institution. The Smithsonian's exhibits display items such as the Declaration of Independence, the ruby slippers worn by Judy Garland in The Wizard of Oz, and the Wright brothers' first airplane. Along with its museums and galleries, the Smithsonian also operates the National Zoo and nine research facilities and publishes magazines and books.

Among its museums are the African American Museum, Archives of American Art, Natural History Museum, and the Smithsonian Castle.

Geographic Reach

The Smithsonian Institution is located in Washington, DC.

Sales and Marketing

Smithsonian has a total visits of about 3.5 million in 2020.

Financial Performance

In 2019, the company had an operating revenue of $1.4 billion, a minor increase from the previous year.

Strategy

The company has a five-year strategic plan that was launched in 2017. The strategic plan has a number of goals which Includes:

Be One Smithsonian - The company will work together as One Smithsonian to amplify the power of the stories it tells, increasing reach and impact. It will also view all of its exhibitions and spaces as an Institution-wide portfolio to be deployed strategically. Additionally, the company will be setting standards to create a seamless visitor experience across the Smithsonian by creating a unified customer relationship approach.

Catalyze new conversations and address complex challenges - The company will be magnifying its national and global reach through new collaborative approaches. It will also create new forums across the Smithsonian to proffer solutions to problems of national and global import. 

Reach 1 billion people a year with a digital-first strategy - The company will create a digital laboratory to test and develop emerging museum-related digital technologies. The company will also be forging transformative strategic partnerships with major digital leaders, and create new digital platforms for scholars and educators to better access Smithsonian collections, research, and education resources.

Understand and impact 21st-century audiences - The company is working on learning how demographic changes, new learning styles, and new technologies affect the relevance of cultural institutions. It will also tell the complete American story, in person and online, in all of its museums, exhibits, and programs—and across them—with a focus on all Americans, nationally and locally.

Smithsonian Institution

1000 Jefferson Dr SW
Washington, DC 20560-0009
Phone: 1 (202) 633-1000

Firm Stats

Employer Type: Privately Owned
CIO: Deron Burba
Chancellor, Board of Regents: John G. Roberts
Secretary: David J. Skorton
Employees (This Location): 300
Employees (All Locations): 6,100

Major Office Locations

Washington, DC