Twitch is an online live streaming platform where users can watch live content from a seemingly endless number of categories and creators. It was originally the gaming facet of a site called Justin.tv and was the most popular part of the platform. In 2011, the company decided to bolster its most popular feature and create TwitchTV, which focused on live gaming broadcasts. By 2013, TwitchTV had raised over $30 million and hired its 100th employee. With 45 million monthly viewers, the company started to become profitable and expanded to all sorts of live content, not just gaming. In 2014, Justin.TV’s parent company permanently closed Justin.TV and rebranded as Twitch Interactive. That year, tech giants Google and Amazon made offers to buy the increasingly successful Twitch, and Amazon ultimately acquired Twitch for $970 million.
There are over 15 million daily users on Twitch. Content ranges from Q&A sessions to cooking shows, music concerts to movie reviews. Twitch’s organic expansion in verticals from solely gaming to virtually every kind of content shows its value and uniqueness as a platform. Unlike other tech competitors with live video features like Facebook or Instagram, Twitch allows users to reach a far larger audience and do so without the hindrances or tendencies of traditional social media. The site is meant for streaming, nothing more, and that's how users and creators alike have liked it since its founding.
As a subsidiary of Amazon, Twitch has the resources to not only continue expanding its platform, but create a work environment that supports employees so they can do the work it takes to run the world’s leading livestream platform. Twitch employees can work remotely anytime. It has global no-meeting days and company holidays in addition to regular PTO and holidays, as well coaching and mentorship opportunities to help employees reach their highest potential.
350 Bush St.
San Francisco, CA 94101
CEO: Emmett Shear
San Francisco, CA
Amazon Advertising Global Sales
Analytics and Insight
Campaign and Creative
Sizmek by Amazon